Value, If You Don’t Know Your Own, How Will Anyone Else?

You’ve heard it asked before…What’s your value proposition?  I could close my eyes and be spun around in a circle with my eyes closed and asked to “pin the webinar on the marketer” and no matter where my pin landed, it’s a safe bet that person has said it during their presentation…

WHAT IS A VALUE PROPOSITION?

The official definition of a value proposition is an innovation, service, or feature intended to make a company or product attractive to customers. My version is “What makes you a SUPER HERO to your niche”.

Regardless of whether you’re an aspiring entrepreneur or a seasoned business owner, there’s no better time than the present to get clear about your super powers.

Why?…..Take a look at what my good friend Chisa Pennix-Brown had to say…

WHY DO YOU NEED ONE?

When asked her opinion about small businesses most challenging area,  Chisa, a strategic marketing and social media guru, pointed to the area of marketing.  During our recent Chisa Pennix-Brown interview she talks about the importance of resonating with your audience.

Being a super hero to your niche means giving your tribe exactly what they need the way they need it (but in an authentic way).  If they can relate to you and your message, the odds of them choosing you over your competitors is much higher. The point Chisa made about the value of FREE was sooo important, especially when you’re creating an event or promotional campaign.

Discovering your value proposition, sharing your experiences and how you’ve either developed solutions or found ways to overcome challenges is how you connect with your audience and it’s what makes you their super hero.

Are you tired of that hard Coaching sell? I get it.. Sometimes you just want to DIY it, right?  No worries, I’ve got a fun way to enjoy tips and tricks to using your Authentic Authority to awaken your Inner Influencer… I created Authentic Style just for people like you.  I even made it FREE so you wouldn’t have any obstacles preventing you from seeing the good stuff… A.S. has everything you’ll need to discover, improve, and/or confirm your value proposition… SUBSCRIBE!