Are you struggling with getting clients?  Do you feel like you are constantly on the search for the PERFECT client?  When you think about social media management or marketing in general do you get the hives…lol?  Well, Bruce Springsteen seems to have a similar problem.  You know if someone as well know as THE BOSS is struggling, it’s not uncommon.  Doesn’t if feel good to know you’re in such good company?

Follow along as I tackle one of Bruce’s quotes that, in my opinion, makes a pretty good case for personal branding.

He says:

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.” 

I’m dissecting this quote to show you how all of these challenges can be met and conquered with personal branding.

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Feel like you have another TERM to use that reflects my definition of personal branding BESIDES “Personal Branding”.  I’d love to hear it! I realize graphic designers use it to describe the visual imagery of your business, I understand your stylist may use it to describe the attire you choose for yourself, but IT’S SO MUCH MORE and should be used as a VERB….. the action your personal brand takes to achieve the forward motion and goals necessary to succeed. IF YOU CAN COME UP WITH ANOTHER WORD/TERM…. TWEET ME @andreafpatrick using the hashtag #PBVERB