Hanging out your business shingle doesn’t mean “THEY” will come. In this episode of P. B. & Style my guest, Melissa Alexander, has a lot to share about the value of content marketing has in your business goals for 2018. You’ll want to hear her advice regarding Facebook ads, creating narratives, and being authentic in your content marketing strategy. Melissa is a writer and Google & Hubspot certified marketer. She has experience in not only content marketing, but also social media and campaign management. She has a blog where she talks about all things content related.