I discovered some very profound things in 2017 about how I need to do business, but one thing stood out more than all the rest. The passion I have for what I do is most evident when I’m seen and heard. Blog posts are great and I love doing them but the responses from my videos and podcasts were INCREDIBLE. They were received so well and I believe it is because people can relate to my content abut the challenges faced when authenticity isn’t a key component of building a business. Danielle Hawthorne, of The Confidence Collective Company, was a guest on one of my podcasts and she reminded me just how valuable these two platforms truly are. As a video content expert, Danielle shared a couple of mistakes made by those starting out with video that I thought warranted a blog post.
Danielle says:
1. People make the video about them (me! me! me!): Here’s the thing…. relationships are a two way street. If you want to build one with your audience, you have to talk about things they want to talk about and stop hogging the conversation. I’ve thought long and hard about WHY this is an issue and my conclusion is this… Their focus isn’t on the 3 L’S of a successful business: LONGEVITY, LOYALTY, & LEADERSHIP. As an entrepreneur we want to be around for a long time, right? For that to happen, we need our audience to find value in what we are sharing because that’s how you obtain and secure their loyalty. Leadership only comes when you begin to see people taking action from your guidance.
2. People are not prepared: Take it from me, “fly by the seat of your pants” videos are not recommended when trying to establish yourself as an authority. In addition to the 2017 discovery of how I need to do business, I learned the value of preparation. I’ve been told repeatedly that I don’t need to create anymore content. I HAVE PLENTY! That being said, the question became, how do I repurpose the content I have? The answer lies in the preparation. Because I’m consistent with my messaging (even if it’s taken some time to find the verbiage that resonates), all of my content is interchangeable. When I sit down and prepare my content calendar, it’s easy to pull content from various platforms and shape it into a clear, consistent and authentic campaign. It’s very important to be intentional during your preparation process if the goal is to come across as an authority.
That does it for the 2 video content mistakes you should avoid, but that isn’t all of the knowledge Danielle shared during our conversation. If you’ve been thinking of adding video content to your content calendar, you should definitely grab Danielle’s complete video content checklist. It will ensure you’re not making any of those common mistakes she mentions. Also, if you liked this blog post, be sure to share and leave your comments below. I want to know how you’ve maneuvered video content creation for your brand.
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