Apply Personal Branding To Your Lead Generation

Personal Branding & Lead Generation

A partnership made in heaven

Ideally, lead generation happens when you capture the attention of someone in your target audience and that leads to a conversion.

A sale is the obvious conversion but there are many hurdles to overcome first. This episode looks at lead generation through the lens of personal branding. You are the key to EVERYTHING. If you want to improve your lead generation, listen to the tips I’m sharing and apply personal branding to your strategy.

If you like this episode, you’ll love this content too:

Podcasts:

Videos:

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Make your marketing efforts more Personal. I’ve got THREE very simple, very FREE options:

If you’re ready to GET TO WORK… you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My forum, Boss Talk: Coffee & Conversation, is the perfect place for accountability, feedback and support!

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSES are tools that can be used as initial steps to creating effective marketing strategies.

8 Tips For A Customer Engagement Strategy THAT WORKS

In Need Of A Better Customer Engagement Strategy?

Here are a few ideas…

There are many more, but today I’m only covering 8 tips for a customer engagement strategy that works.

Hands down, the number one tip ANYONE could give you about engagement is AUTHENTICITY! Push notifications and pop-ups only get you so far. At some point, you have to show up and interact with your ideal clients and nurture them through your sales funnel. In order to scale your business for longevity, it’s important to show up as yourself and leverage your personal brand.

A customer engagement strategy is only as good as the people doing the engaging. One of the best ways to make sure this is happening is to be sure you’re a BOSS IN THE RIGHT STAGE.

The world is a little topsy turvy right now, and more and more people are turning to entrepreneurship. The migration to be your own boss is happening and that means there are many more people to engage with. The trick is to make sure you’re talking to the right people. I’ve learned this the hard way so learn those 5 stages and make sure you’re targeting the right group.

In this episode, you’ll learn:

My 8 tips to create a customer engagement strategy that works
How I recently fumbled one of the tips myself
How to put your personal brand to work for more effective engagement with your ideal clients
And more…

Enjoying this episode? Here are a few more you may like:

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YouTube
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LET’S GET TO WORK:

Make your marketing efforts more Personal. I’ve got THREE very simple, very FREE options:

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSES are tools that can be used as initial steps to creating effective marketing strategies.

How To Define Your Niche

with Personal Branding

Don’t get in your feelings if the question: “How to define your niche” is a lingering one. You’re not alone! Transitioning from traditional marketing to digital marketing can be difficult, but it’s not impossible. I personally believe marketers can make learning how to define your niche a little complicated. I’ve simplified it a bit so it’s easier to understand. In my opinion, the process of defining your niche is a lot like finding and making friends:

First, you have to know what interest you AND why, in order to know what you’re looking for in a friendship. Next, connect with people interested in the same things. After that, the trust building begins and you spend more and more time together. Finally, you prove your loyalty to your new friends and they reciprocate with loyalty of their own.

It’s not quite that simple, of course, but that’s the basic gist of it. The reality is, if you want to know how to define your niche, you need the answers to these questions:

What problem you’re planning to solve?
Why does the problem typically exists?
How can this problem be mitigated?
How does one go about solving the problem? AND…
Where are people currently looking for their answers to the problem?

Being a super hero to your niche means giving your tribe exactly what they need the way they need it (but in an authentic way). If they can relate to you and your brand messaging, the odds of them being an engaged audience and choosing you over your competitors are much higher. It will also be a lot less stressful to develop an effective brand strategy, when you are confident in the audience you’re serving. You can simply ask them what they want.

What is niche marketing, Really?

Technically, niche marketing is a specific subset of a larger market you’ve determined you want to serve. It’s a more narrow and refined approach to basic market segmentation. In fact, I encourage my clients to create a customer avatar with personality and substance using those segments:

Demographics – is focused on the gender, age, education level, occupation, etc. of your client or customer
Psychographics – is focused on the values, attitudes, and interests of your ideal clients or customers
Geographics – is focused on where your clients and customers are located.
Behavioral – is focused on how consumers interact with a product, or how much they know about a product.

An example of defining your niche to successfully scale your business would be:

I serve “ambitious, female entrepreneurs interested in scaling their business, authentically and organically.”

Okay, that was the technical, but here are my 4 personal branding tips to define your niche:

Construct your personal framework
Outline your epiphany journey
Give your ideal client an identity
Engage your ideal clients in their habitat

Book a DISCOVERY CALL if you need a niche refining review.. Let’s get you speaking the right language, to the right people, about the right thing!

Let’s me help you define your niche and get your marketing on the right track.

20 Areas A Personal Framework Is Used To Leverage Your Personal Brand

I talk about the importance of constructing a PERSONAL FRAMEWORK to leverage your personal brand, a lot. That’s why in this blog, I’m sharing 20 areas affected by it.

Your personal brand doesn’t stop at your name or your domain. In order for it to live up to it’s full potential, you’ve got to make it work. I did a video about it because some of the personal brand action may not be as obvious as others.

Do you need to know how to leverage your personal brand?

The best way to determine the ACTION your personal brand should take is to construct a personal framework. These areas I’m sharing in this video are just the tip of the iceberg.

When you apply it to your personal brand, you’ll find:

Decisions become easier to make
Systems become easier to create
“NO” becomes easier to say
Confidence is easier to find
AND the list goes on and on!

In graphic above, I’m showing the PROFIT/LOSS statement for a quality of life. Constructing a personal framework is imperative if you want to have a true quality of life. Use your personal brand to make it all happen.

Doesn’t a product or service look a lot more attractive if one of your good friend told you about it? Of course it does… In fact, studies show 90% of customers trust recommendations from someone they know. (Nielson).

Think about how you can put feet to your personal brand and make it work for you….I’ve shared 20 areas to get you started.

From Capsule Wardrobe To A Personal Branding Strategy

Capsule Wardrobe vs. Personal Branding Strategy?

It Works… I promise!

Organizing a closet and talking about anything fashion focused may seem weird but I’m doing it to show the practical application of my approach to overcoming decision fatigue. For instance, when we are bombarded by choices, we fall prey to paralysis by analysis. Because of this, achieving our goals is much harder. There is a huge benefit to purging toxicity and overwhelm to make room for simplicity and intention.

The definition of decision fatigue is, “refers to the deteriorating quality of decisions made by an individual after a long session of decision making. It’s possibly one of the causes of irrational trade-offs in decision making..”

When looked at through the lens of personal branding, the result is more clarity. When you’re scaling your business there are a lot of decisions to be made, therefore, having a personal branding strategy is important.

In the video below I’m applying my method for minimizing your choices to optimize your options to help overcome decision fatigue. Obviously the tips below were for developing a capsule wardrobe but they can also work to create a personal branding strategy that optimizes your marketing options, as well.

Here’s the translation:

The 8 tips I shared:

Decide on your Non-verbal narrative – what do you want people to take away from an encounter with your brand?
Determine your wardrobe likes, dislikes, and non-negotiables – What is your brand aesthetic? What are your DEFINITE “no’s”?
Have a solid foundation – Create your personal framework
Formulate a plan to optimize your options – Create circumstances for optimal success
Create Your Uniform – Create templates for consistency
Edit what doesn’t fit your uniform – Create strategies that can be measured and revised when needed.
When purging, consider the overall value of the CHOICE –
Do the benefits/advantages outweigh the desire to purge?
Give yourself flexibility to be spontaneous – Don’t be afraid to fail because when done quickly, it becomes a benefit to your business. You’ve eliminated a time suck.

A personal branding strategy will take your business to the next level. It’s the thing that you didn’t even know was missing in your life but, once you’ve got one, you don’t know how you ever lived without it.

Start constructing your personal branding strategy TODAY! A simple place to start is by just listening to an audio file I created to help you relate to the process a little better.

Check it out HERE! Finally, watch the video below.

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Make your marketing efforts more Personal. I’ve got THREE very simple, very FREE options:

Brand Competitors? I left “My Competition” in the Dust

People Fear Brand Competitors

What Competition?

I’ve been in business for a long time. It’s taken a long time, probably longer than most, because I’ve been growing my business organically. I purposefully did NOT fall prey to paid advertising. I’m sure I don’t have to tell you about the time it takes to figure out THE RIGHT combination of efforts. In fact, to eliminate brand competitors your actions, communications, and offers should help you gain the trust and loyalty of THE RIGHT group of people.

Authenticity is the key!

It’s what sets you apart from your brand competitors and puts the spotlight on what makes you unique. Have you ever watched those crime shows where you have to figure out who did it? My husband and I are obsessed with them. Every time a new one comes out we will watch it. It could be on Netflix, Hulu, or Prime… we
love to solve the puzzle. It always boils down to proving the criminal was at the scene or touched the murder weapon. A fingerprint is almost always what gives the crook away…lol!!

There are three things your fingerprint proves:

It tells people the criminal was in a particular space .
They’ll know the criminal touched a particular thing and
It makes it impossible for the criminal to deny it was them

If you want to make sure your customers only think of you when they’re ready to pull the trigger, personal branding is how you’re going to make sure your fingerprint is all over the solution they’re after.

LET’S GET SOCIAL:

LET’S GET TO WORK:

Make your marketing efforts more Personal. I’ve got THREE very simple, very FREE options:

If you’re ready to GET TO WORK… you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support!

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.

Lights, Signals, Level Up | Mid-Year Tune Ups to Strengthen Your Business

Signals, lights, and level up…oh my! We’re finalizing the Mid-year tune up that can strengthen your business.

This week we are continuing with the car tune up analogy. A car uses lights, signals, and other indicators communicate your intentions to other road users. Similarly, your brand has similar signals and lights that should be communicated clearly. Communicate your intentions, your needs, your calls to action and your offers clearly and effectively. When done right, it will be easier to strengthen your business and attract the right customers.

It is important to think about the customer’s experience and put them at the forefront of your brand strategy. To attract the right customer however, directions need to be given, expectations need to be managed, and goals need to be set.

In this episode, I’m sharing my thoughts on how setting goals, creating strategies and managing expectations act as the signals, lights, and indicators that strengthen your business.

LET’S GET SOCIAL:

LET’S GET TO WORK:

Make your marketing efforts more Personal. I’ve got THREE very simple, very FREE options:

If you’re ready to GET TO WORK… you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support!

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.

PIN THIS EPISODE

Apply Personal Branding To Your Brand Balance and Alignment

Balance, alignment, and a plan for success are definitely a part of a mid-year brand tune-up. Prevent abnormal wear and tear on your business with a six month checkup of these areas. Make your entrepreneurial ride smoother with better balance, more alignment, and by creating circumstances for optimal success. The world is getting crazier and crazier, and it will suck us up if we don’t have a system. The systems we create will help to recenter us. We can stay connected to our WHY and set ourselves up for success.

Did you know 90% of startups fail!!! Wow, that’s a huge number. There are a myriad of reasons this happens. I bet a lack of balance, alignment or NOT creating circumstances for optimal success, factor into the majority of them. The question I have for you is this: what would business look like if we had a way to find balance, stay aligned, and do our best in every situation?

Explore with me as I discuss this very topic in this week’s podcast episode. This month (JUNE 2022) I’m doing a series to cover mid-year brand assessments. I’m sharing my tips to maintain a positive brand growth experience. Your experience and a positive customer experience for your target audience are important. I’d love to hear your thoughts so be sure to leave a review/comment below and don’t forget to follow me over on my YouTube channel because I’m contributing to the June-Up series with tips to do a personal branding tune-up that could increase your sales!

5 STAGES OF ENTREPRENEURSHIP

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SUBSCRIBE TO MY CHANNEL
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LET’S GET TO WORK:

Make your marketing efforts more Personal. I’ve got THREE very simple, very FREE options:

If you’re ready to GET TO WORK… you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support!

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.

PIN THIS EPISODE!

How To Get Better Performance & Longevity Out of Your Brand

Have you ever wondered how to get better performance & longevity out of your brand? Lately, I have been working on being even more efficient and streamlining some of my systems. I found work was so much easier after I had SERVICED by brand.

This month (JUNE 2022), I’m doing a series called “Get Ready For Your June-Up”. My podcast is covering the areas of maintenance to strengthen your business and my YouTube videos are covering areas of maintenance to increase sales. If you haven’t subscribed over there, you can do so HERE!

I truly believe constructing a personal framework is key to a great Self-Care routine. Setting boundaries, creating a safe place, and being able to label your emotions is so much easier when you’ve established the root of your reasons for needing them in the first place. I go into detail about what a personal framework is in this video, check it out.

As we continue with the car maintenance metaphor, this week we are talking about 2 of the most important area to check up on:

The Battery AND
The Car Fluids

In the case of using personal branding tips to do maintenance on your brand, we’re equating your batter to SELF-CARE and car fluids to your MOTIVATION habits. Your personal brand isn’t just about putting your pretty/handsome face on your website or on social media posts. When you put the “ING” behind it, you give it license to act! Listen to this week’s podcast to June-Up your business and get better performance and longevity out of your brand.

REGISTER FOR MY WEBINAR

LET’S GET SOCIAL:

Facebook
YouTube
Instagram
Pinterest
LinkedIn

LET’S GET TO WORK:

Make your marketing efforts more Personal. I’ve got THREE very simple, very FREE options:

If you’re ready to GET TO WORK… you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support!

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.

PIN THIS EPISODE!

Brand Maintenance Business Tip #1: Check Your Filtration

Are you ready for your “June-Up”? Brand maintenance business tip #1 is to check your filtration. The rule of thumb for car maintenance is to have tune up every 3-6 months. You should do BRAND MAINTENANCE just as often. With June being the halfway point in the year, it’s the perfect time to kick the tires of your business and make sure you’re good to go for the rest of the year.

I’ve got 4 areas I’ll be looking at during my June podcast series: “Get Ready For Your June-Up”. I’m starting with your FILTRATION SYSTEM, or as I like to call it, your PERSONAL FRAMEWORK. You won’t believe how constructing one for yourself will be the #1 business tip that adds structure to your business for the rest of the year.

THESE VIDEOS WILL BE QUITE HELPFUL FOR THIS WEEK’S CHECKUP AREA:

LET’S GET SOCIAL:

Facebook
YouTube
Instagram
Pinterest
LinkedIn

LET’S GET TO WORK:

Make your marketing efforts more Personal. I’ve got THREE very simple, very FREE options:

If you’re ready to GET TO WORK… you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support!

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.

Personal Branding & Lead Generation

A partnership made in heaven

If you like this episode, you’ll love this content too:

Podcasts:

Videos:

Let’s Get Social:

LET’S GET TO WORK:

In Need Of A Better Customer Engagement Strategy?

Here are a few ideas…

In this episode, you’ll learn:

Enjoying this episode? Here are a few more you may like:

Let’s Get Social:

LET’S GET TO WORK:

How To Define Your Niche

with Personal Branding

What is niche marketing, Really?

Let’s me help you define your niche and get your marketing on the right track.

Do you need to know how to leverage your personal brand?

When you apply it to your personal brand, you’ll find:

Capsule Wardrobe vs. Personal Branding Strategy?

It Works… I promise!

Here’s the translation:

The 8 tips I shared:

LET’S GET SOCIAL:

LET’S GET TO WORK:

People Fear Brand Competitors

What Competition?

Authenticity is the key!

There are three things your fingerprint proves:

LET’S GET SOCIAL:

LET’S GET TO WORK:

LET’S GET SOCIAL:

LET’S GET TO WORK:

PIN THIS EPISODE

LET’S GET SOCIAL:

LET’S GET TO WORK:

PIN THIS EPISODE!

REGISTER FOR MY WEBINAR

LET’S GET SOCIAL:

LET’S GET TO WORK:

PIN THIS EPISODE!

THESE VIDEOS WILL BE QUITE HELPFUL FOR THIS WEEK’S CHECKUP AREA:

LET’S GET SOCIAL:

LET’S GET TO WORK:

Pin This Episode

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