Before we get to that list….What’s your value proposition? Do you know what a value proposition is? Have you discovered yours? These are questions you’ll be able to answer after reading this post. It covers what a value proposition is, why you need one, and how to use it once you’ve discovered it. WHAT IS […]
3 Steps To Strategy Creation & How It Relates to Your Personal Brand
How many times have you heard “Create a strategic marketing plan” and think to yourself, ”Check, got that”? Well, I ask you… Do you? Do you really? I’m only asking because in recent weeks while working with my clients to create a personal brand that resonates with their audience, I’m not seeing that as the […]
The 3 “Must Cover” Areas of a Personal Branding Audit
The keys to a personal brand that converts and engages is transparency, accountability and authenticity. Consumer now longer are convinced by pretty logos and the letters “Inc.” or “LLC” behind the name of a company. They are looking for connections. People need that special something that helps them justify the cost, the time, or the effort […]
Is Your Personal Brand In A State of “Emergen-C”?
I recently saw a commercial for Emergen-C, a dietary supplement for occasional sleeplessness. There motto is “Emerge and see… Emerge Restored, Emerge Replenished, Emerge Fortified”. I couldn’t help but think of how applicable their motto is to an entrepreneurs Personal Branding process. Keep reading to see how REBRANDING also plays a role in this post. […]
The Force Has Always Been With You…Tap Into Your Personal Power!
At the end of The Wizard of Oz Dorothy was told she always had the power to go home. All she had to do was click her heels three times and she would be safely at home with her family. I want to suggest to you, YOU’VE ALWAYS HAD THE POWER to do what you’ve […]