Before we get to that list….What’s your value proposition? Do you know what a value proposition is? Have you discovered yours? These are questions you’ll be able to answer after reading this post. It covers what a value proposition is, why you need one, and how to use it once you’ve discovered it.
WHAT IS A VALUE PROPOSITION?
The official definition of a value proposition is an innovation, service, or feature intended to make a company or product attractive to customers. The Keep N It Haute, Be the Brand version is “What makes you a SUPER HERO to your niche”. Regardless of whether you’re an aspiring entrepreneur or a seasoned business owner, now is the time to get clear about your super powers.
WHY DO YOU NEED ONE?
When asked her opinion about small businesses most challenging area, my good friend Chica Pennix-Brown, a strategic marketing and social media guru, pointed to the area of marketing. During our recent interview she talks about the importance of resonating with your audience. Being a super hero to your niche means giving your tribe exactly what they need the way they need it (but in an authentic way). If they can relate to you and your message, the odds of them choosing you over your competitors is much higher. The point Chisa made about the value of FREE was sooo important, especially when you’re creating an event or promotional campaign. Discovering your value proposition, sharing your experiences and how you’ve either developed solutions or found ways to overcome challenges is how you connect with your audience and it’s what makes you their super hero.
HOW TO USE IT
Now we can get to that list… When you understand what makes you a super hero to your niche, you’re much more (1) POWERFUL. Knowing your strengths and capitalizing on them to grow your business is powerful. Promoting yourself and your brand strategically means showcasing what you have to offer from a position of power. That said, you also need (2) PATIENCE. Building a brand reputation takes time and once your message resonates with your audience it may still take a little time to get the response you’re looking for. On average, it can take seven times of exposure before there’s a decision to make a purchase so schedule your campaigns accordingly. When you know what makes you a super hero to your niche, you can be much more (3) PERSUASIVE in your marketing. You know what your consumers struggle with because you’ve developed a business to help them overcome it. Now it’s a matter of sharing your solutions in a way that not only peaks interest, but also evokes an emotional response from a relatable message.
Next on our list of “Ps” & “Q’s” is knowing when to be (4) QUIET. When you know your value proposition, you don’t have to toot your own horn. I recently read a quote that said “Great leaders don’t need to act tough. Their confidence and humility serve to underscore their toughness”. Stand tall in your confidence; it makes it easier for your desired audience to find you. It’s not always necessary to be the loudest or flashiest to get the business, instead, let your reputation, referrals and results speak for you.
(5) PRODUCTIVITY is another way discovering (re-discovering) your value proposition can be used. When you’re clear about your super powers, you don’t waste time on things that don’t fall into the super power category and delegation becomes your friend. Early in my business (and sometimes, even now) I would waste time doing tasks that were outside of my proverbial wheelhouse and I felt like I was chasing my tail. What happened next was my confidence would decrease and I would second guess myself much more often than normal. I became a complainer instead of a motivator. Have you ever felt like this? If so, that brings us right back to the reason for this post…Habits for strategic marketing. I believe the first step to overcoming decreased confidence is to discover your SUPER POWER…your value proposition…
Well, that was 5 of our 10 habits. If you’d like to receive the other 5 items on my list of “P’s” & “Q’s”, subscribe to our email list. Click the button below and they’ll come directly to your inbox the minute they post.
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