How To Define Your Niche

with Personal Branding

Don’t get in your feelings if the question: “How to define your niche” is a lingering one.  You’re not alone! Transitioning from traditional marketing to digital marketing can be difficult, but it’s not impossible.  I personally believe marketers can make learning how to define your niche a little complicated.  I’ve simplified it a bit so it’s easier to understand.  In my opinion, the process of defining your niche is a lot like finding and making friends:

First, you have to know what interest you AND why, in order to know what you’re looking for in a friendship.  Next, connect with people interested in the same things.  After that, the trust building begins and you spend more and more time together.  Finally, you prove your loyalty to your new friends and they reciprocate with loyalty of their own.

It’s not quite that simple, of course, but that’s the basic gist of it.  The reality is, if you want to know how to define your niche, you need the answers to these questions:

• What problem you’re planning to solve?
• Why does the problem typically exists?
• How can this problem be mitigated?
• How does one go about solving the problem? AND…
• Where are people currently looking for their answers to the problem?

Being a super hero to your niche means giving your tribe exactly what they need the way they need it (but in an authentic way).  If they can relate to you and your brand messaging, the odds of them being an engaged audience and choosing you over your competitors are much higher.  It will also be a lot less stressful to develop an effective brand strategy, when you are confident in the audience you’re serving. You can simply ask them what they want.

What is niche marketing, Really?

Technically, niche marketing is a specific subset of a larger market you’ve determined you want to serve.  It’s a more narrow and refined approach to basic market segmentation.  In fact, I encourage my clients to create a customer avatar with personality and substance using those segments:

• Demographics – is focused on the gender, age, education level, occupation, etc. of your client or customer

• Psychographics – is focused on the values, attitudes, and interests of your ideal clients or customers

• Geographics – is focused on where your clients and customers are located.

• Behavioral – is focused on how consumers interact with a product, or how much they know about a product.

An example of defining your niche to successfully scale your business would be:

I serve “ambitious, female entrepreneurs interested in scaling their business, authentically and organically.”

Okay, that was the technical, but here are my 4 personal branding tips to define your niche:

1. Construct your personal framework
2. Outline your epiphany journey
3. Give your ideal client an identity
4. Engage your ideal clients in their habitat

Book a DISCOVERY CALL if you need a niche refining review.. Let’s get you speaking the right language, to the right people, about the right thing!

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Let’s me help you define your niche and get your marketing on the right track.