Before we get to that list….What’s your value proposition? Do you know what a value proposition is? Have you discovered yours? These are questions you’ll be able to answer after reading this post. It covers what a value proposition is, why you need one, and how to use it once you’ve discovered it. WHAT IS […]
The 3 “Must Cover” Areas of a Personal Branding Audit
The keys to a personal brand that converts and engages is transparency, accountability and authenticity. Consumer now longer are convinced by pretty logos and the letters “Inc.” or “LLC” behind the name of a company. They are looking for connections. People need that special something that helps them justify the cost, the time, or the effort […]
Is Your Personal Brand In A State of “Emergen-C”?
I recently saw a commercial for Emergen-C, a dietary supplement for occasional sleeplessness. There motto is “Emerge and see… Emerge Restored, Emerge Replenished, Emerge Fortified”. I couldn’t help but think of how applicable their motto is to an entrepreneurs Personal Branding process. Keep reading to see how REBRANDING also plays a role in this post. […]