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The Key To Being Yourself To Get What You Want

The Key To Being Yourself To Get What You Want

The key to being yourself to get what you want isn’t a difficult one to understand, the difficulty is in being willing to put in the work to do it. Have you ever heard the term “Personal Brand” used in your industry? Depending on where you heard it and in what context, you’re idea of it may be slightly skewed.  In this VIDEO, I’m sharing tips for effective personal branding along with THE BEST definition for the term.

I struggled with imposter syndrome for years.  Even now, there are times I find myself questioning my qualifications.  The truth is, I am often over qualified for the projects but I allow negative tapes to play in my head.  Do you struggle with that too?  Your personal brand is just a fancy way to label who you are and how you want the world to see you.  The key is to do some introspection to determine 4 things:

  1. Your strengths
  2. Where your limitations lie
  3. What you truly desire
  4. and any non-negotiables

This framework is what I like to use for my clients to help them remain consistent in creating circumstances of optimal success, manage expectations, and set appropriate boundaries.  The majority of the struggles my clients have faced with their business, career, and/or their personal life revolve around not having a strategy to manage these 3 areas.

Marketing and leadership both begin with a foundation in awareness.  Self-awareness, brand awareness, and audience awareness are intertwined.  If you don’t know how to relate to your audience, you can’t attract, engage and/or influence them.

Marketing

is the act of satisfying and retaining customers.  It is executed in a myriad of ways. The key to each is attracting an ideal audience to achieve an ideal result.

Leadership

is the successful result of a goal through one’s influence and direction. This success is based on one’s understanding of an individual or groups needs.

If you agree with these definitions, being successful at either requires building a solid personal brand.  It also requires having a clear strategy to leverage that personal brand.

The key to being yourself to get what you want is developing your personal brand and having a strategy to leverage it.

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Your value doesn’t decrease based on someone’s inability to see your worth.

In the intricate tapestry of life, one fundamental truth remains unwavering: your value is not contingent upon the opinions or perceptions of others. The journey to self-discovery and empowerment involves recognizing the intrinsic worth that resides within you, irrespective of external judgments. This blog post is a reminder that your value doesn’t decrease based on someone’s inability to see your worth – a powerful mantra to live by in a world that often attempts to define us.

  1. Understanding Inherent Worth:

Your worth is not determined by external factors such as appearance, achievements, or societal validation. It is an inherent aspect of your being. Acknowledging and embracing this innate value forms the foundation for building unshakable self-esteem and confidence.

  1. The Impact of External Perceptions:

While it’s natural to seek affirmation and validation, it’s crucial to recognize the potential harm in allowing external opinions to define your self-worth. People’s perceptions are subjective and influenced by their own experiences, biases, and insecurities. Understanding this can liberate you from the burden of seeking validation from others.

  1. Navigating Criticism and Rejection:

In a world filled with diverse perspectives, criticism and rejection are inevitable. However, it’s essential to differentiate constructive feedback from baseless criticism. Your value remains intact despite disapproval or rejection, and viewing such experiences as opportunities for growth can be empowering.

  1. Cultivating Self-Compassion:

Embracing your inherent value involves practicing self-compassion. Treat yourself with the same kindness and understanding that you extend to others. Recognize that imperfections and setbacks are part of the human experience, and they don’t diminish your worth.

  1. Surrounding Yourself with Positivity:

Create a supportive environment that uplifts and encourages you. Surround yourself with people who recognize and appreciate your worth. Positive relationships contribute to a sense of belonging and reinforce the idea that your value is not only valid but celebrated.

  1. Setting Boundaries:

Establishing healthy boundaries is a crucial aspect of maintaining your self-worth. Learn to say no to situations or relationships that compromise your well-being. By prioritizing your needs and values, you reinforce the understanding that your worth is non-negotiable.

  1. Embracing Growth and Evolution:

Value is not static; it evolves as you grow and navigate life’s experiences. Embrace change, learn from challenges, and recognize that your worth is a dynamic force that adapts and flourishes over time.

In the grand tapestry of existence, your worth is an intrinsic thread, woven into the very fabric of your being. Regardless of external judgments or the inability of others to see your value, stand tall in the realization that you are inherently worthy.

Unveiling Your Business’s Purpose: Finding Your Why in 2024

Discover Your “WHY” In Business!

In the ever-evolving landscape of business, the importance of having a clear sense of purpose, or “Why,” has become increasingly vital. As we step into the year 2024, businesses are not just about products and services; they are about making a meaningful impact on the world. In this blog post, we’ll delve into the significance of finding your business’s purpose and how it can drive success in the dynamic business environment of 2024.

  1. The Evolution of Business Purpose:

Over the past few years, there has been a significant shift in the way businesses perceive their purpose. No longer is it solely about profit margins and shareholder value; instead, companies are embracing a more holistic approach, focusing on their impact on society and the environment. The evolving consumer mindset in 2024 demands a deeper connection with brands that align with their values and contribute positively to the world.

  1. Connecting with Consumers:

In an era of heightened awareness and social consciousness, consumers are more discerning than ever. They want to support businesses that share their values and contribute to a better world. By finding your business’s why and authentically communicating it, you not only attract like-minded customers but also build long-lasting relationships based on trust and shared values.

  1. Employee Engagement and Retention:

Employees today are not just seeking a paycheck; they are seeking purpose. Businesses that can articulate a compelling and meaningful why attract and retain top talent. A clear sense of purpose gives employees a reason to be proud of where they work, fostering a positive workplace culture and increasing overall job satisfaction.

  1. Navigating Challenges with Resilience:

The business landscape is fraught with uncertainties, and in 2024, companies need more than just a profit motive to weather the storms. Having a strong sense of purpose provides a guiding light during challenging times. It helps businesses make decisions that align with their values, ensuring they stay true to their mission even in the face of adversity.

  1. Innovating for a Better Future:

Purpose-driven businesses are often at the forefront of innovation. When companies are motivated by a desire to make a positive impact, they are more likely to invest in research and development that contributes to sustainable and ethical practices. In 2024, where sustainability and corporate responsibility are non-negotiables, having a clear why can be a driving force for innovation.

Businesses that can articulate a compelling purpose beyond profit are better positioned to connect with consumers, attract top talent, navigate challenges, and contribute to a better world. So, take the time to reflect on your business’s values and aspirations, and let your why guide you towards success in the dynamic and purpose-driven environment of 2024.

Setting Personal Standard Operating Practices

Setting Personal Standard Operating Practices

In the tapestry of intentional living, personal Standard Operating Practices (SOPs) serve as the threads that weave together a life aligned with your values and aspirations. By defining boundaries, creating a guidebook for how you wish to be treated, and operating within your unique framework, you not only protect your ability to live intentionally but also empower those around you to understand and respect your journey. In this blog post, we’ll delve into the importance of personal SOPs and guide you through the process of creating a roadmap for intentional living.
  1. Defining Personal SOPs: Your Blueprint for Intentional Living
Personal SOPs are the conscious and deliberate guidelines you set for yourself to navigate life with intention. They encompass your values, principles, and the standards by which you choose to operate. By defining these practices, you create a roadmap that aligns your actions with your desired way of living.
  1. Setting Boundaries: Safeguarding Your Intentional Life
Boundaries are the cornerstone of intentional living. They define the limits within which you operate, protecting your time, energy, and mental well-being. Clearly articulate your boundaries in various aspects of life – work, relationships, and personal time – to safeguard your ability to live with purpose.
  1. Creating a Guidebook: Teaching Others How to Treat You
Your guidebook is a metaphorical document that communicates to others how you wish to be treated. It’s a reflection of your values and expectations. Share your guidebook through clear communication and consistent actions, empowering those around you to understand and respect your intentional living practices.
  1. Operating Within Your Personal Framework: Know Your Strengths and Limitations   
Intentional living is not about perfection but about self-awareness. Understand your strengths and limitations, acknowledging that both contribute to your unique framework. Leverage your strengths and establish strategies to navigate your limitations, creating a realistic and sustainable approach to intentional living.
  1. Identifying Desires: Aligning Actions with Aspirations
Your desires are the compass that points you towards a purposeful life. Identify what truly matters to you, what brings you joy, and what aligns with your values. Use this insight to guide your decisions and actions, ensuring that your intentional living practices reflect your deepest desires.
  1. Non-Negotiables: The Pillars of Your Personal SOPs
Non-negotiables are the unwavering principles that anchor your personal SOPs. Whether they relate to your values, health, or relationships, these pillars serve as the foundation of your intentional living framework. Clearly define them and commit to upholding them in all aspects of your life.
  1. Regular Review and Reflection: Evolving with Intention
Personal SOPs are not static; they evolve as you grow and change. Schedule regular moments for reflection to assess whether your practices still align with your current values and aspirations. Adjust your SOPs as needed to ensure they continue to guide you toward intentional living. Crafting your personal SOPs is a powerful step towards intentional living. By setting boundaries, creating a guidebook, operating within your unique framework, and consistently reviewing your practices, you pave the way for a purposeful and fulfilling life. Embrace the process, stay true to your values, and watch as your intentional living practices become the compass that leads you towards a life that truly resonates with your authentic self.

Why You Should Embrace Change

You shouldn’t be afraid of change, you should embrace it. I know it’s hard but without the pivot, the adjustment, the change… you’re destined to stay stuck.  Recently, I had a NEED to do something different to get a different result so I took the bull by the horns and did that thang. To accomplish something that I just couldn’t be done in the circumstances I found myself in, I changed an major element of how I live.  Is this YOUR situation? Do you find yourself in need of a change? I get it, believe me. Change is not the most fun thing in the world (depending on the change needed) but in many cases it’s the best option.

Here are a few tips to help you decide on HOW to start YOUR change:

  • Consider what you WANT
  • Take inventory of your needs to get there
  • Recognize you don’t know what you don’t know and then educate yourself
  • Make a plan to get where you want to be
  • Determine what motivates you and put it into to motion
  • Be forgiving of yourself
  • Don’t give up… keep going because consistency breeds results

I like this Psychology Today article about change because these 10 Rules of Change are extremely helpful to affect change in your life, business, and/or career. The point is, don’t be afraid of change. Embrace it and live your best life!

If you’re ready to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. Are you a self starter? Are you someone who can get thing done on your own? If you answered YES, my BTB Business Journal is a great way to tap into your personal brand then leverage it EVERYWHERE! Find the link below under MY PRODUCTS.

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Brand Loyalty and Ways to Help an Untapped Community

I don’t know about you, but as an entrepreneur I’m constantly looking for was to connect with my tribe.  I want to engage with them and understand their needs so I can help as much as possible.
As a member of society however,  I also want to make sure I’m doing my part to make the world a better place for those around me.  For those of you who have been following for some time, you know I have a daughter with intellectual and developmental disabilities.  Like most mothers, I want her to have the best quality of life and live as independently as possible.
With both of these points in mind, I started a nonprofit.  It’s called The Unique Friends Foundation and our mission is to ENCOURAGE and EMPOWER individuals with intellectual & developmental disabilities to compete for their place in society through employment or volunteering.  It is also to EXPOSE local communities to the challenges of our Unique Friends & EDUCATE employers to their untapped potential.  That said, I think this episode of Be The Brand TV is the perfect way to launch my channel AND fulfill my nonprofits mission.
REMEMBER, IF YOU LIKE THIS VIDEO… LIKE IT, SHARE IT, and then SUBSCRIBE TO MY CHANNEL.

More great content is on the way.  You can expect a new video every THURSDAY!

 

Get It “Write” and Publish with Purpose

I was having a friendly conversation with a colleague recently and we were discussing the art of marketing and self promotion.  What often happens with this particular colleague is we, (a.) tend to be accountability partners for each other and talk about how we can do better  (b.) help with suggestions and ways to assist our clients with the latest tool we’ve discovered, and (c.) share what new content we’ve been creating/repurposing.  During this particular conversation we were discussing (c.) and she said something that made us both laugh hysterically… I was mentioning how I’ve been told several times by many different people that I didn’t need to CREATE ANYMORE content.  I had PLENTY…  My colleague said… “NO— YOU DON’T— I CAN’T COUNT HOW MANY TIMES I’VE BEEN ASKED TO READ A NEW BOOK IN THE PATRICK BIBLE…”

I thought that was soooo funny! I DO HAVE A TON OF CONTENT, you don’t even know…. We laughed and laughed for a good 5 minutes from that comment, but she was right.  I have so much content, it’s also been said I could give out an associates degree on personal branding…. Too funny, right??

Well, that brings me to the reason for this post.  I had to share this resource with you.  In my latest podcast, I’m interviewing someone who is in the business of words.  To wet your whistle a bit before you listen, I thought it would be helpful to give a little insight into the publishing industry AND the journey to self publishing…

Here are my 3 tips to Publishing with a Personal Branding Twist:

LIVE YOUR VALUE: One of my favorite sayings is, “When you look good you feel good, and when you feel good about how you look you have confidence…”.  This statement isn’t from a book I read, or a movie.  It’s from my life.  I know from experience the confidence that comes from looking my best and feeling good about how I look (and I mean both in physically and virtually).  I’m not saying I think I’m ALL THAT or the best looking woman in the world, but I AM SAYING… I know how amazing I feel about my value. When I’ve put my all into something, and I know it IS my best, I have confidence in presenting it to the world.  I know I’m LIVING my value.  I can share it with Authentic Authority and be unapologetic doing so…

LOVE YOURSELF ENOUGH TO BE YOURSELF: Once I’ve acknowledged my value and begun operating in Authentic Authority, I LOVE me enough to just BE ENOUGH.  I don’t feel compelled to imitate others.  I’m perfectly fine beating to my own drum and marching to my own beat.  I think this is a NECESSITY when it comes to publishing content.  In this weeks podcast, my guests speaks to the importance of understanding yourself and being intentional.  When it comes to content, whether it’s a blog post or a novel, you have to LIVE YOUR VALUE, but you also have to  LOVE YOURSELF ENOUGH TO BE YOURSELF.

Now…..Once you’ve started living your value and loving yourself enough to be yourself, you can…

LEAD WITH PURPOSE: Here is where you manifest your value and give it wings.  You share yourself with intention and purpose.  Publishing a book is a great way to do this.  As you become more and more confident in your value and just being yourself, your ability to withhold that value is much more difficult.  You begin to see the need for it all around you. This is the time to PUBLISH! PUBLISH! PUBLISH!

Listen to this week’s podcast. My guest, Mrs. Rekesha Pittman, shares her self-publishing expertise and takes you through some of the tips & tricks she uses with her clients.  Hear the nickname she’s been given by her clients and be amazed by just how fitting it actually is….

Also…remember, P.B. & Style is a weekly dish of personal branding deliciousness and I’m the chef. Just like any chef worth her salt, I have my secrets.  I share them over in the P.B. & Style KITCHEN (my email list). At the bottom of this blog post, after the button for the podcast, I’M INVITING YOU TO JOIN FOR “The Tea“….  All you have to do is enter your information and you will have a seat at the table for all the YUMMINESS being served by me and my guests. Sorry, you won’t find me sharing it any where else!!!

Listen to podcast HERE (or click picture below)

P.B & Style Episode - Rekesha Pittman

 

 

 

 

Pointers from a Passion Pro

PODCAST GRAPHIC - Jackson Calame

Sooooo… I met this weeks podcast guest by happenstance.  I was kinda doing something I shouldn’t have done (innocently) and got reprimanded (in the sweetest way imaginable).

Ever since that day…Jackson Calame has been my Facebook Group HERO! He is such an amazing guy and so passionate about…woops, I almost gave it away. You’re gonna have to listen to the podcast to get those goods…lol!  Suffice it to say, I bet you’ll get the same warm and fuzzies I got from our brief conversation a couple of months ago.

In this podcast, Jackson will share many things with us and it’s definitely an EXPERT opinion.  You see, he’s coming from a long history of entrepreneurship.  It runs through his veins and his passion (and everything he creates) is a manifestation of that history.

You’ll hear him:

  • Share a very important life lesson that stemmed from someone named Kevin…

  • Why he thinks small businesses don’t utilize strategic marketing enough

AND…

  • His definition of what it means to “know your customer”

All this and much more…

It’ rare you find someone who readily shares information FREELY and completely but Jackson is that guy.  He truly believes in humanity, he has such a humble spirit and he has an overwhelming desire to …… (oops, you almost got me BUT no…lol!), you’ll just have to listen.  He is giving away an amazing tool AND he even flips the script on me (taking me off guard) during our conversation.

Let’s get to the podcast, but first grab this TOOL he created to help you, then click the podcast link below to listen in on our interview…

ALSO….

Now’s your chance to opt-in to my P.B. & Style mailing list. It’s found at the end of this blog post.  Every cook has her secrets and that’s where you’ll find mine… my interviews always end with something tasty from the guest and I don’t give that stuff away anywhere else.

Remember, I’m here to serve you up sustainable deliciousness because leadership is a journey, not a destination.

 

PODCAST EPISODE

This is a Sample Post

Why Magnetic Headlines Are Crucial for Your Posts

Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers to read your opening paragraph.

The first four to six sentences of your post are critical, because if you don’t hook your audience, they will get bored and click away.

What is the benefit you will provide readers that you promised in the title? Be sure to describe the signs of the problem you will offer a solution to toward the end of your post.

Use subheads to improve readability and gather interest

Here you can begin to describe the underlying causes of the problem you have the solutions to, using persuasive arguments and great storytelling, and readers will have no choice but to read more.

Subheads help readers scan your content quickly

Bullet points are helpful to keep your copy reader-friendly, and a proven standard for making a solid argument:

  • Tell a great story, but don’t over-write it. Be authentic!
  • Use internal cliffhangers to entice readers to read more.
  • Use a great image to make an impression on readers from the start.

Subheads draw readers’ attention to your call to action

When you provide real solutions and insights for your prospects and customers, you build trust and authority that will allow you to deepen the conversation further with an opt-in or call-to-action.

Sign up here! This is where a compelling call to action makes it clear to your readers what they need to do next to implement your solution.

Good luck!

This is a Sample Post

Why Magnetic Headlines Are Crucial for Your Posts

Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers to read your opening paragraph.

The first four to six sentences of your post are critical, because if you don’t hook your audience, they will get bored and click away.

What is the benefit you will provide readers that you promised in the title? Be sure to describe the signs of the problem you will offer a solution to toward the end of your post.

Use subheads to improve readability and gather interest

Here you can begin to describe the underlying causes of the problem you have the solutions to, using persuasive arguments and great storytelling, and readers will have no choice but to read more.

Subheads help readers scan your content quickly

Bullet points are helpful to keep your copy reader-friendly, and a proven standard for making a solid argument:

  • Tell a great story, but don’t over-write it. Be authentic!
  • Use internal cliffhangers to entice readers to read more.
  • Use a great image to make an impression on readers from the start.

Subheads draw readers’ attention to your call to action

When you provide real solutions and insights for your prospects and customers, you build trust and authority that will allow you to deepen the conversation further with an opt-in or call-to-action.

Sign up here! This is where a compelling call to action makes it clear to your readers what they need to do next to implement your solution.

Good luck!

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