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How to Build a Sustainable, Scalable, and Sellable Business

how to build a sustainable, scalable, and sellable business

If starting a business is one of your 2021 goals, you NEED to learn how to build a sustainable, scalable, and sellable business.  Today I’m interviewing founder and CEO of Seiler Tucker Incorporated, Michelle Seiler Tucker.  She is a 20 year veteran in the Mergers & Acquisitions industry.

As someone who is regarded as the leading authority on buying, selling, fixing, and growing businesses, Michelle has been featured on ABC, MSNBC, CNN, Forbes, INC., and Time and now… on my podcast, The C.E.O. Mindset.

Listen to this episode and learn:

  • How her 6 P’s can set you up to successfully sell your business for big profits. 
  • The top mistakes business owners make that can hinder a sell
  • How to pass her “WHO QUIZ”
  • What you need to know BEFORE starting your business
  • How to build a sustainable, scalable, and sellable business
  • AND MORE…

Grab a pen and some paper or open up Google Docs. There is a lot of valuable information in this episode.

Get Social with Michelle:

Let’s Get Social:

 

LET’S GET TO WORK:

To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options:

If you’re ready to GET TO WORK… you should:

These tools are full of encouraging and motivating information.  You’ll also get tools, worksheets, challenges and more to help you succeed. Either tool would be a great way to learn how to leverage your personal brand with ease.

QUESTION OF THE EPISODE:

What do you believe your CORE COMPETENCIES are?

What’s the Difference Between Promotions and Sales

what's the difference between promotions and sales

What’s the difference between promotions and sales?  I’m so glad you asked because in this episode of The C.E.O. Mindset Podcast, that’s what we’re talking about.  Did you know:

  • 84% of people expect brands to create content. About 45% of B2C marketers believe visual content is their most important type of content, while 88% of B2B marketers agree that creating content makes their audience view the organization as a credible and trusted resource.

This means the majority of customers are more interested in valuable and credible content than aggressive sales tactics.  The difference between promotions and sales may not be clear right now, but I promise you’ll have it down pat after listening to this weeks episode.

As you learn more about how to leverage your personal brand, the difference between promotions and sales will become clearer and clearer. You’ll find the entire sales process easier to navigate.  For more on leveraging our personal brand, listen to these episodes as well:

When you master the difference between promotions and sales, you’ll begin seeing more engagement and higher conversions from you marketing strategies.  The most common measurement of success for content marketing programs is Total Sales.  So you see, your content is what helps to promote your product or service.  I think this proves the difference between promotions and sales but, listen to the podcast anyway.

Let’s Get Social:

LET’S GET TO WORK:

To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options:

If you’re ready to GET TO WORK… you should consider The BU Boss Squad.  It’s my monthly membership that inspires, encourages, and motivates women to go after and achieve their dream.  You can also:

These are all excellent ways to invest in yourself and your business without taxing your marketing budget.  If you’re a self starter and can get thing done on your own, these options are a great way to tap into your personal brand then leverage it EVERYWHERE!

How To Show Up Consistently and Authentically for Your Business

how to consistently and authentically show up for your business

If you want to learn how to consistently and authentically show up for your business, this episode is perfect.  My guest today is Mikayla Victoria.  Mikayla is a social media strategist and a certified life coach.  Her most recent claim to fame however, is being MY NEW BESTIE!!!

Social media has been a thorn in the side of many.  I get it. Even if you get through the hurdle of WHERE to post, the challenge of WHAT to post becomes an issue.  Today Mikayla and I are going to work through how to consistently and authentically show up for your business.  We recognize the need for help because as coaches, we know the pain of our clients and can relate ourselves.  I was in hog heaven chatting with Mikayla. We seem to have so much in common and it is great to have a genuine conversation with someone who just gets me…lol!

As we talk about how to consistently and authentically show up for your business, there was an important point I want to make sure you don’t miss.

YOUR AUTHENTICITY DOES NOT NEED TO FIT INTO A BOX!

I’m so excited for you to hear our conversation because we had an amazing time talking about what consistency and authenticity REALLY mean.  We go wide AND deep with how to consistently and authentically show up for your business.  By listening, you’ll learn:

  • 2 Types of CONSISTENCY
  • 3 Of the most common mistakes made when posting on social media
  • 3 Tips for easier content creation
  • 4 Books to add to your MUST READ list
  • How Mikayla defines a CEO Mindset

GET TO KNOW MIKAYLA:

Let’s Get Social:

LET’S GET TO WORK:

To get started with a more personalized approach to your marketing efforts I’ve got a very simple, very FREE option:

I also have a couple of ways to invest in yourself an create the change you want to see in your business.  I’ve created products that are user friendly and self paced…

If you’re ready to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE!

How To Use Personal Branding To Stay Picture Perfect During A Pandemic

How to use personal branding to stay picture perfect

Y’all…I just had to do a podcast on how to use personal branding to stay picture perfect during a pandemic because I’ve officially dropped the ball myself.  I’ve focused more on productivity, not the way I look.  I’m sure you know what I mean.  You know what it’s like to just roll out of bed and get started with your day instead of being intentional about the way you looked.

It’s time to snap out of it! I’m going to share 3 tips for how to use personal branding to stay picture perfect during a pandemic.  The message here is not that you should prioritize your appearance over the good work you’re doing, though. I’m suggesting you become more conscious of the non-verbal messages you’re sending with your appearance.  Did you know assumptions are made about you BEFORE you open your mouth?  Whether you’re selling a product or providing a service, you could be making a poor first impression with the way you look. it doesn’t matter how good you are, your non-verbal message is leaving an impression that speaks volumes.  Living and doing business authentically is a great way to minimize the judgement but it won’t alleviate it altogether.  Living your value and loving yourself enough to be yourself is a great way to walk in your truth.

DURING THIS EPISODE YOU’LL LEARN:

  1. The 3 common picture types for personal brand application
  2. My 3 tips  for how to use personal branding to stay picture perfect during a pandemic
  3. Where you can find accountability and support to stay on track to achieve your goals using personal branding and authentic marketing.

LET’S GET SOCIAL:

LET’S GET TO WORK:

To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options:

If you’re ready to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE!

Clean Eating, Consistent Nutrition and Work/Life Balance

Clean eating and work life balance tips

I bet you’ve heard the term clean eating, right? It’s everywhere and causing a ton of confusion (or am I the only one?).  The advice fluctuates between do it, don’t do it…and on and on. The Mayo Clinic defines clean eating as “a way of living that lends itself to improving one’s health and well-being…eating more real food.” 

This is how I choose to think of it because I realize there isn’t a one size fits all and I believe I can say my guest today feels the same way. Shannon Sheriff is a local friend in my head. We haven’t actually met in person because of COVID! She coaches women to wellness and I noticed her on Instagram and Facebook. She’s AMAZING!!!

Shannon is a mom of 2 who went from a life of fluffy to a transformation of fit. Her transformation is the result of being cast in a fitness program informercial. It taught her there is no magic in the workout.  Nutrition is what makes the difference! She changed her ways, did the work and never looked back. This experience was probably exhausting for her and she could have just kept her knowledge to herself but her personal success lead her to help others.

It’s time to STOP being obsessed with clean eating. Listen to this podcast and learn how Shannon is using what she’s learned to teach others how to transform their lives. She’s using those multiple nutrition program certifications she has under her belt because she wants to support and inspire others struggling to obtain fitness consistency and weight control.

Listen Because You’ll Learn:

  • What I mean by work/life balance
  • What you can do to start putting yourself first
  • The relationship between workouts and more energy
  • Why Athletes MAY NOT be the best images for your vision board
  • And more…

Get Social With Shannon:

Let’s Get Social:

LET’S GET TO WORK:

To get started with a more personalized approach to your marketing efforts I’ve got some options:

If you’re read to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE!

How to Build Confidence and Overcome Fear w/ Danielle Hawthorne

how to build confidence and overcome fear

Danielle and I talked for a while about how to build confidence and overcome fear.  we came to a consensus. a lack of confidence is a huge reason more people don’t go after the life they want.  Failing is scary. failing fast is helpful to achieving goals and helpful with how to build confidence and overcome fear as well.
Fear is another issue we discussed in this episode. It holds people back and prevents them from achieving their dreams.  The question we address is how to overcome the fear.  though tony robins has some amazing tips, danielle and i came up with quite a few ourselves.
how to build confidence and overcome fear wasn’t all we talked about though.  We also looked at how to use that confidence to build your business, get excited about the unexpected and how listening to your inner voice could prove to be the key to it all.

In This Episode, You’ll Learn:

  • How danielle’s personal epiphany turned into a business
  • Where confidence comes from
  • How to build confidence and overcome fear
  • How danielle became more confident in her business
  • About building self confidence
  • the relationship between confidence and goals
  • And much more!

Get to Know Danielle:

Let’s Get Social:

LET’S GET TO WORK:

To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options:
If you’re read to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE!

 

HERE’S OUR FIRST PODCAST EPISODE… She’s great with video content too!!

[BOSS QUESTION]

How do you build your confidence?

3 Tips To Build Confidence and Overcome Imposter Syndrome

Tips to build confidence

These 3 tips to build confidence and overcome imposter syndrome have been my saving grace for years. I’ve used them to help countless business owners find clarity and develop a personal brand. I showed them how to leverage their personal brand to achieve their goals and builds confidence.
Imposter syndrome is a REAL thing. It’s a major contributor to fear and procrastination.  You will find it easier to Grow your business when you implement these tips. When you make these changes, you can overcome imposter syndrome and build confidence.
You can only “Fake it til you make it” for so long before your confidence dwindles and the faith in the “MAKE IT” is shaken.
Click subscribe and listen to this episode.  I’m opening up about my own experiences with imposter syndrome and sharing what I’ve done to build confidence.
.

YOU’LL LEARN:

  1. What you need to STAND FIRM
  2. The role “SERVING” plays to build confidence
  3. What STRUCTURAL MAINTENANCE is and why you should do it

LET’S GET SOCIAL:

The Question of the episode: How do you build confidence and overcome imposter syndrome?

get started with a more personalized approach to your marketing efforts. I’ve got TWO very simple, very FREE options:
read to GET TO WORK? GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE!

How The Chamber of Commerce Works To Grow Your Business

How to use the chamber of commerce to authentically grow your business

Saundra Midkiff shares tips for how to use the Chamber of Commerce to authentically grow your business.  Saundra works for the Allen-Fairview Chamber of Commerce as the Membership Director and she is a dedicated connector and relationship builder. In this podcast episode, you’ll learn about the REAL benefits of joining the Chamber of Commerce in your area and…
hear what these three things have in common:
  • Perpetual Card Distribution
  • Having a Selling Attitude and
  • Inconsistency
In addition to her passion for what she does, she helps us understand the importance of understanding the culture of your  own chamber of commerce.  to truly take advantage of what of what your local chamber of commerce has to offer, learn to operate within it’s culture and begin enjoying all it has to help grow your business.
You can use what you hear to build quality relationships with other business owners in your area.
Live Local?  Connect with the Allen Fairview Chamber TODAY!  Be sure to ask for Saundra Midkiff. She’ll get you set up and ready to engage with other businesses owners.

Let’s Get Social:

click the platforms below and follow/subscribe to start engaging with me TODAY!
LET’S GET TO WORK:start with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options:
If you’re read to GET TO WORK… GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, tap into your personal brand then leverage it EVERYWHERE!

Minimize Self-Sabotage by Leveraging Your Personal Brand

Minimize self-sabotage leveraging your personal brand

Now that 2021 is here, it’s time to minimize self-sabotage by leveraging your personal brand. I’m going to talk about how I did it in this week’s episode of The CEO Mindset Podcast.  If you find you’re constantly finding yourself on a rollercoaster of highs and lows in your business, it could be because of self-sabotage.  You may not even recognize it.  Did you know PROCRASTINATION is a form of self-sabotage?!?!
We always talk about it as something that keeps us from being productive, but have YOU ever thought of it as something you’re doing to sabotage your efforts? I didn’t until I read an article about it.  One thing I’ve realized is, our baggage plays an integral part in our successes and failures. Prior to recording this podcast I had a phone call that upset me a bit.. You know, the kind of upset that only those closest to you can evoke in you.  After that call, I was reminded of how I’ve allowed the person on the other end of that call to affect the HOW & WHY I do certain things.  When I hadn’t recognized the connection (pre-epiphany), I allowed that influence to determine my decisions and actions.  It wasn’t until I did the work and started to recognize the triggers that I was able to see how self-sabotage was playing a role in my life.

 

Listen and then answer the CEO QUESTION of the Day:

How have you been self-sabotaging your goals?

LET’S GET SOCIAL:

 

SUBSCRIBE TO MY CHANNEL!!! I’m only a few people away from a customized URL!!

  1. FACEBOOK
  2. TWITTER
  3. INSTAGRAM
  4. PINTEREST
  5. LINKEDIN

LET’S GET TO WORK:

TO GET STARTED WITH A MORE PERSONALIZED APPROACH TO YOUR MARKETING EFFORTS I’VE GOT TWO VERY SIMPLE, VERY FREE OPTIONS:
  1. JOIN MY FACEBOOK GROUP
  2. GRAB MY MINI COURSE
  3. TAKE MY C.E.O. MINDSET CHALLENGE
IF YOU’RE READ TO GET TO WORK… YOU SHOULD GRAB MY BOOK, THE BTB BUSINESS JOURNAL. IT’S FULL OF INFORMATION, TOOLS, WORKSHEETS, CHALLENGES AND MORE. IF YOU’RE A SELF STARTER AND CAN GET THING DONE ON YOUR OWN, IT’S A GREAT WAY TO TAP INTO YOUR PERSONAL BRAND THEN LEVERAGE IT EVERYWHERE!

Failure, Your First Attempt at Learning with The Miltons

Rodney and Jennifer Milton are familiar with the saying, “Failure, your first attempt at learning”.

Jennifer talks about it during our interview.  I was so excited to chat with this musical power couple because they are a great example of overcoming limiting beliefs and perceived failure. During this horrible pandemic, this talented duo overcame their circumstances and produced an amazing project. Jennifer’s christmas songs, on instagram, touched the hearts of so many during the holiday season but this year’s performances were for a much larger accomplishment.  Rodney and jennifer launched an album in the process.
Failure isn’t sticking around with these two… As the founders of RMJ Movement, they’ve turned a love of music and Christ into performances and products that bring a special joy and empowerment to all who experience them. Rodney and Jennifer perform all styles of music, from Jazz, R&B, and Neo Soul but found a home in Gospel.  They believe music is one of the best ways to bring people together and spread joy.
we can be excited about the two projects they have right now: the single “Sunday Best” and a Christmas Album “Christmas Memories”.  With Rodney as producer and arranger, they continue to bring music that stirs the soul but makes you want to move.

 

YOU’LL LEARN:

  • Their journey to overcoming limiting beliefs
  • How they stayed motivated during a pandemic
  • How to put a positive spin on failure
  • How they demonstrated a C.E.O. Mindset through it all

 

GET TO KNOW THE MILTON’S:

LET’S GET SOCIAL:

  1. Facebook
  2. Twitter
  3. Instagram
  4. Pinterest
  5. LinkedIn

LET’S GET TO WORK:

To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options:
  1. JOIN MY FACEBOOK GROUP
  2. GRAB MY MINI COURSE
  3. TAKE MY C.E.O. MINDSET CHALLENGE
If you’re read to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE!

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