3 Key Areas of Business Where Intentions Matter_BTBTV
In today’s episode, I’m tackling 3 of the most important areas in your business to focus your intentions.
At the end of this video you’ll know exactly where to concentrate your efforts to lead with intention and purpose, but that’s not all. I’ve got a gift for you. I’m sharing a Cheat Sheet with you to help you stay on track with your brand intentions, so stay til the very end to learn more.
3 Areas Imperative to the Authenticity and Intentionality of Your Brand
The keys to a brand identity that converts and engages is transparency, accountability and authenticity. Consumer are no longer convinced by pretty logos and the letters “Inc.” or “LLC” behind the name of a company. They’re looking for connections. People need that special something that helps them justify the cost, the time, or the effort involved in doing business with you. You aren’t the only rodeo in town so you have to give them something they can hold on to, relate to, and/or be enthusiastic about. Do you have it? Are you being intentional about the way you share it?
Creating a brand message that reflects the identity of your brand is more about YOU than anything else. Yes, by creating one you are opening yourself up to some criticism, but you are also opening up to “know, like, trust factor that brings conversions. In an attempt to help you get started with the process of being more transparent, accountable and authentic, I want you to do an “internal Personal Branding audit“.
This audit consists of 3 areas imperative to the authenticity and intentionality of your brands identity and message:
- 1. PERSONAL DEPTH: The first area that must be covered is you. In order to present any level of transparency, you have to determine the depth of what you’re willing to share. You need to be authentic and allow yourself to connect organically with others. Learning how to manage the volume of your personality helps you determine the concentration of your personality shared. Here is where you use your passion and begin using that part of you that connects with others and helps you to solve their needs. What is your “WHY”?
- 2. PERSONAL GOALS: There are a variety of ways to have the “GOALS” conversation. We can talk “long term, short term”, we can discuss “S.M.A.R.T” goals, or we can challenge the whole “…a goal not written down is only a wish” thing. The point isn’t sway you one way or another, but what I will tell you is this, in order to be INTENTIONAL, you have to find your focus. What is YOUR POINT and HOW WILL YOU MAKE IT?
The last area of the personal branding internal audit is:
- 3. YOUR UNIQUENESS: As I said earlier, consumers want transparency, accountability and authenticity but they also want to justify doing business with you. You have to give them something to work with. You are the only one in the world like you. Here, you need to tap into what it is that makes you the ONLY choice your consumer can make. Often in coaching other entrepreneurs, I find a propensity to cast a “wide net”, so to speak, with regard to marketing efforts. Once you living your VALUE,you learn to devise strategies that include uniquely expressed brand messaging (your “WHY”), you be attracting those who truly want what you offer (regardless of who else is offering it) the way you’re giving.
Are you ready to begin building a brand around your VALUE? The authenticity and intentionality of your brand depends on you being able to tap into your confidence. Your confidence comes from comfort in knowing what you offer and the purpose of your passion. If you want to begin tapping into your own VALUE, grab this gift I created to help you build your ENTREPRENEURIAL CONFIDENCE.
3 Characteristics of a Successful Leader
In the last episode, I told you I was taking you on a leadership journey and the first stop was VALUE. This week we are making a stop along Hwy 3. Here I’m sharing 3 Characteristics of a Successful Leader.
You’ll find these characteristics easy enough to TALK ABOUT, but a little more difficult to master. Don’t worry thought…this brief stop on the podcast may not take us long to absorb, but it packs a powerful punch.
Let it sit and marinate, and it will hit you when you need it most. Join the VIP List for all the insider scoop only dished there.
3 Important Questions to Ask Yourself to Avoid the Fear of Competition
Leadership requires us to be intentional and influence. These 3 important questions will help you with both. They will help stop the fear of competition.
Blog Post: https://andreapatrick.com/no-competition-fear/
The Leadership Journey – 1st Stop VALUE: https://andreapatrick.com/podcast/pbstyle/leadership-journey-first-stop-value/
BE A VIP: https://andreapatrick.com/vip-list
Remember, if you liked this video, please be sure to give it a “thumbs up”, share with friends, and SUBSCRIBE to my channel. You won’t want to miss a single episode!
The Leadership Journey: First Stop – VALUE
The leadership journey doesn’t start how you might think. It’s a windy road of influence, confidence, value and more. This podcast is one in a series of three. I’m taking you down that windy road and sharing a few of my favorite stops along the way. Our first stop is VALUE.
3 ROI Concepts Uncommon, but Should be Considered
This was a fun episode of Be the Brand TV. I’m talking about some pretty unconventional investment returns. I bet you’ve had opportunities to reap some pretty hefty benefits. It’s like my dad used to say about playing SPADES…”it’s all about how you play your hand”.
Your ROI isn’t always money. It’s uncommon to consider these 3 concepts as returns. If you do, you’ll build a brand that speaks to your authenticity and your desire to build quality relationships with your customers and potential collaborators.
ROI: 3 Money-less Returns that Made Me Money
In today’s episode, I’m sharing stories of money-less returns ultimately paid
The moral of each story is this… YOUR ROI is as valuable as you make it. There is no such thing as “doing something for FREE”.
Make a point of entering into deals that are mutually beneficial, then leverage the value to make you money on the back end.
I want to hear from you. Share your mutually beneficial stories in the comment section below. Lead with intention.
Join me in the VIP area and gain access to content my guests and I only share there, then be sure to share this podcast with your circle. The more knowledge given, the more knowledge returned.
3 Quick and Easy Ways to Live Your Value
If there is one thing I can say with certainty, it’s that at the root of the confidence you need to find the success you want is LIVING YOUR VALUE!
In this episode of Be the Brand TV, I’m talking to Jeanine Tillman about “value”. We’re talking about it’s importance to living a healthy life, the pitfalls that present themselves when we aren’t walking in our value, and more. Jeanine is also sharing 3 quick and easy ways to live your value starting TODAY!
It’s a must watch episode.. Like always, be sure to like this video by giving it a thumbs, share with your friends, and please SUBSCRIBE to my channel!!!
Managing your ROI Expectations
What’s the big deal? You’re a talented entrepreneur with tons to offer, quality content, and a desire to lead your industry. I’ll tell you the BIG DEAL… it’s that no one knows who you are. You’re fresh out of the gate with aspirations of being on the leader board and potentially, unrealistic expectations. You believe it’s just a matter of serving the masses a heavy dose of your skills and ideas.
You hang out your sign and fully expect the payments you deserve to flow in. I mean… it’s your time, your knowledge, and your experience…right? Well, that’s not exactly all you need. NOPE… It doesn’t always work out the way we dream it (at least not at first). You have to do a little more than SAY you’re the expert, you have to WALK it out by developing relationships with your potential customers and establish your expertise among your peers.
It’s so easy to get too far ahead of yourself here. Sometimes falling into the trap of what I call, “NEWBY BLUES” is a problem. This is when you start believing your own hype and think you should be compensated for your grand opening, but not realistically managing your expectations regarding the credibility of your NEW business. If you’ve just hung out your sign and no one knows who you are, then you may not be able to command the same pricing or respect as your competitors.
It’s in situations like this, an open mind to ROI could be helpful. ROI, for those not yet familiar with the term, is your RETURN ON INVESTMENT. I believe it’s important to be intentional as you build your brand identity and in doing so, you should always consider your returns. There are tons of articles about ROI, and there are even calculators to help you compute what yours should be. What’s a little less available is a REALITY CHECK. As you start building your brand identity, consider the following as good examples of ROI’s that aren’t often considered by new entrepreneurs. They may not be top of mind when thinking about your return, but they’re ROI’s just the same:
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Experience – the more you have, the more confident you are, the more you can charge later.
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R&D – Getting a better understanding of the market helps you develop better policies and service.
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Exposure – Sometimes you find yourself in front of people you would have never been exposed to.
I’d love to hear about your returns. Share your experience with “Newby Blues” and how you’ve managed your owb ROI expectations. Your offered experience is a hand out to other entrepreneurs who need to know they aren’t alone; that they weren’t the first to experience something. Sharing how you overcame will help others do the same.
Finally, be sure to join my VIP-LIST using the form below. It’s where the juicy goodness is shared. I share content there, I don’t share anywhere else…
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