We agonize over some of the simplest things in our business… why do you think that is? We have incredible fear of failure and if I may be so blunt…there is often EXTREME GUILT! To address some of these issues, I’m offering some of my tips to master brand preparation. “Victory is the the child of preparation and determination”; it’s a quote I found that really speaks to the importance of being prepared.
Think about it, when DO you find yourself most afraid? If you’re like me…it’s when a customer seems unhappy or a deal seems to be going south.
TIP #1 is MASTER THE ART OF CUSTOMER SERVICE: The idea here is to recognize CUSTOMER SERVICE is directly linked to the way your brand is perceived. The preparation required for a positive perception, is in the development of policies and procedures that reflect your brands culture. Customer want to know you have THEIR best interest at heart and are sincerely vested in solving their problems.
TIP #2 is MAINTAIN BRAND CONSISTENCY: Consistency MENTALLY creates trust, but it requires you to tap into your value in an honest way. The preparation required for this tip is in the work it takes to ensure your brand communication (both verbal and non-verbal) speaks AND relates to your customers issues. It’s important for your brand messaging to attract the “know, like, trust” relationships from those you’re targeting.
TIP #3 is MANAGE YOUR GOALS & ANALYTICS: If there’s one thing I know for sure… it’s that you must have goals, they must be quantifiable, and you must manage them through analytics. The preparation required to manage these areas is in creating S.M.A.R.T. Goals and testing, testing, testing. There is no magic bullet to getting the success formula right the first time. Doing business is called a “numbers game” for a reason. Determining the right Marketing Mix formula can only be done by testing different strategies and learning from the analytics gathered in the wake.
Your success is in your preparation and your preparation comes from knowing your value and having the confidence to make decisions based on it. The rapport you build with your customer is the result of being prepared with a brand identity that represents your values, a brand message to which your customers can relate, and the ability to share it authentically. This brings me back to the quote I mentioned at the beginning of this post, “Victory is the the child of preparation and determination”. Have your VICTORY! Be prepared!
I know it can be difficult to get it all done. This is especially difficult if, like me, you’re a one person show. That’s all the more reason to think about your preparation. If you liked this blog post please share your comments below and become a VIP Member.
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