“Small disciplines repeated with consistency every day lead to great achievements gained slowly over time.” That is a quote from leadership expert, John Maxwell. As I work with clients, engage while networking and read comments on social media, it’s becoming harder and harder to ignore the need for a conversation about brand consistency. I’m taking it […]
5 Tips to Live Beautifully and Grow Your Brand
You may be wondering why this is a blog post the website of a marketing professional. The truth is, this marketing professional is an proficient in living authentically, knowing her value and understanding the importance of consistency. Because of this, I know the difference it can make in your life and business to implement these […]
The 3 R’s of Organic Engagement Everyone Promoting a Business Should Know
I’ve worked with entrepreneurs in many ways throughout my stint in entrepreneurship. I’ve even grappled with things like engagement, messaging, and social media (the truth is, I still do at times – anyone that says they don’t may not be telling the whole truth and nothing but the truth…lol). There are a few things I’ve […]
2 Unspoken Rules for Finding Your Change
2017 was a season of learning for me. I learned how to engage better and more effectively, I learned how to interview guests for a blog post and magazine article, I the learned true value of google analytics, and I learned (or was reintroduced to the idea) that change is necessary. During a conversation with […]
2 Common Video Content Mistakes You Should Avoid
I discovered some very profound things in 2017 about how I need to do business, but one thing stood out more than all the rest. The passion I have for what I do is most evident when I’m seen and heard. Blog posts are great and I love doing them but the responses from my […]
Uncharitable Legislation: The Effects on an IDD Family
What do you get when a couple of women come together; women who’ve both founded charities to support individuals with IDD (intellectual and developmental disabilities)? You get an AWESOME conversation. In this episode, I want to emphasize how GIVING can have valuable impact on your family and/or your business. No, I’m not just talking about […]
3 Tips to The Art of Living Beautifully
Recently I had a conversation with “The Art of Living Beautifully” publisher, Lauren Palmer (LISTEN HERE). During this conversation, she shared her definition of the term “art of living beautifully” and I was intrigued. It got me thinking about what it looked like for my life and how others could discover it for themselves. Lauren […]
3 Lessons in ‘The Art of Living Beautifully’ with Lauren Palmer
Lauren is sharing her definition for the art of living beautifully and the journey that led her to it. There are at least 3 lessons learned in this podcast. She encourages us to look at our current circumstances as a stepping stone towards where we want to ultimately be in life and to consider having […]
10 Strategic Marketing Habits to Keep You on Your Ps & Qs
The official definition of a value proposition is an innovation, service, or feature intended to make a company or product attractive to customers. My version is… “What makes you a SUPER HERO to your niche”. Regardless of whether you’re an aspiring entrepreneur or a seasoned business owner, now is the time to get clear about your super powers.
It means giving your tribe exactly what they need the way they need it (but in an authentic way). If they can relate to you and your message, the odds of them choosing you over your competitors is much higher. These 10 strategic marketing habits will help you sustain the clarity, consistency, and authenticity you need to share your value..
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