Podcast - Page 29 of 44 -

3 Areas of Your Business Operation To Cease in 2020

2020 will be here soon, but today, in addition to the content, I want to offer a heartfelt THANK YOU for listening to my podcast this year and exceeding my expectations for the number of subscribers I’d have. We all work so hard to grow, engage and convert, right? You, taking the time to listen each week is a blessing I don’t take for granted.

I’ve already gotten a head start on content and interviews for 2020, so the train is only pulling into the station for much needed maintenance stop. I’ll be back with fresh content in January!!

Need more assistance in the mean time? GRAB my book, The BTB Business Journal. It’s full of information, activities, and tools to help you develop authentic processes for your business in 2020 and for years to come.

Get notified when the doors of The Marketing Matrix open in 2020!!!

The Reverse Engineering of My 2020 Focused Vision

The time is upon us to start thinking about those resolutions for the new year (if you’re THAT person). I personally don’t set resolutions, I set GOALS…

Every year I sit down and think about the personal goals I have for myself and my family. Unfortunately, much like those resolutions I’m so careful NOT to set, I have been guilty of not following through (more so for those family things because it takes a lot to wrangle the members of my family to be AND stay on the same page). Well, this year I’m adding a little something to my planning phase to make sure I stick with my journey and achieve the focused vision for my personal and family goals in 2020. I’m reverse engineering them!!!

You’ve heard me say this many times, “Start with the end in mind” and that’s what I’m doing. I’m taking my own advice and applying it to my personal goal setting process this year. Here’s what I mean by a focused:

EXAMPLE

GOAL: Workout before I start my day

REVERSED ENGINEERED:

Morning routine (including workout) takes up about an 1.5 hours
Must get Jessica ready by 8:15 am
I need at least 7 hours of sleep each night.
It takes 20 minutes to get Jessica ready
Must get up by 6:00 am
Must be asleep by 11:00 pm

I’m looking forward to the productivity I plan to enjoy in 2020. This year it shot up through the roof!! LISTEN to this week’s podcast for more on how I accomplished this feat and hear what’s else is a part of my reversed engineered focused vision for 2020.

I have something fun to share… I’m bringing back the blog!!!! Starting in January, I’ll be sharing the behind the scenes of my own entrepreneur journey by looping you in on the way I keep it in the road with my work/life balance approach AMD answer some frequently asked questions about the way I navigate my approach to personal branding and authentic marketing. I’d love to have you along for the ride. Take a look at my previous BLOG posts. I’ll be taking a less wordy approach with the reboot and would love to have some more FREQUENTLY ASKED QUESTIONS to draw inspiration from. Leave a comment below with things about my personal branding application, workflow, processes and ideas you’d like to know more about.

In order for me to do all of this, I had to get clear about my VALUE and then learn to be okay with it, walk confidently with it. If you’re struggling in this area, grab my HWY 8 VIDEO SERIES. This road to your inner influencer will help you get the clarity you need to start walking in your purpose with intention. Its an absolutely FREE MINI COURSE!!!

All you have to do is click the image below to receive these four videos in as many days. It’s a great start to a new year…

Learn more about:

How To Plan A Year End Wrap Up For Your Business

It’s the end of the year and time to start thinking about what’s coming. Like a lot of the content I’ve shared this year, we have to START WITH THE END IN MIND. In this particular case though… the end we should have in mind is something even better than what we have right now.

As the quote says:

“Those who don’t know history are destined to repeat it” ~Edmund Burke

When it comes to planning your year end wrap up, you have to consider the possibilities of lost opportunities and the reasons they were lost. The wrap up should also take into account the year’s wins and tracing your steps to find ways to duplicate them. All of this is your brands history. Good, bad, or indifferent… without the knowing it, you’re destined to repeat it.

I mention setting goals in this week’s podcast. One of my favorite taglines from my chamber networking group comes from a financial adviser. She always ends her 30 pitch with, “A goal without a plan is just a wish”. Wishing, hoping, dreaming all require ACTION, PLANNING, AND INTENTION to lead to the desired result.

Listen as I share some ideas for executing the perfect plan for your year end wrap up. Use my gift below to help you make next year the BEST EVER!

GRAB MY WORKFLOW WORKSHEET TO HELP YOUR WRAP UP

Endurance and The L.I.E.S. We Tell Ourselves

Magdalina Sylvain originally from New York, now residing in Orlando, FL, is the author of How I lied My Way To The Altar And Now I’m Happily Married. She is a Christian coach who, through her “Fortified Prayer Techniques”, helps women overcome their personal road blocks. After reading her book OR being coached, these women have the endurance to change the “L.I.E.S” they tell themselves.

Listen to our conversation as she talks about (what is essentially ENDURANCE and overcoming rejection, challenges & negative lies we are often faced with.

During this interview, you’ll hear:

How Magdalina exemplifies endurance to meet her goals
What you NEED to reach your goals
What you need to to do to SPEAK TO/REACH the right people
About her BIGGEST challenge to overcome

Don’t stay stuck… ENDURANCE is the topic of this weeks podcast.

MORE ABOUT MAGDALINA:

DEVELOP YOUR ENDURANCE BY PUTTING THE “B.U.” BACK IN YOUR BUSINESS:

How To Get and Sustain An Audience with Personal Branding

Are you struggling with getting clients? Do you feel like you are constantly on the search for the PERFECT client? When you think about social media management or marketing in general do you get the hives…lol? Well, Bruce Springsteen seems to have a similar problem. You know if someone as well know as THE BOSS is struggling, it’s not uncommon. Doesn’t if feel good to know you’re in such good company?

Follow along as I tackle one of Bruce’s quotes that, in my opinion, makes a pretty good case for personal branding.

He says:

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”

I’m dissecting this quote to show you how all of these challenges can be met and conquered with personal branding.

Don’t continue to struggle with the stress and overwhelm of growing your business. Learn to use WHO YOU ARE to activate authentic change in the way you do business. REGISTER FOR MY FREE MINI VIDEO SERIES!

Feel like you have another TERM to use that reflects my definition of personal branding BESIDES “Personal Branding”. I’d love to hear it! I realize graphic designers use it to describe the visual imagery of your business, I understand your stylist may use it to describe the attire you choose for yourself, but IT’S SO MUCH MORE and should be used as a VERB….. the action your personal brand takes to achieve the forward motion and goals necessary to succeed. IF YOU CAN COME UP WITH ANOTHER WORD/TERM…. TWEET ME @andreafpatrick using the hashtag #PBVERB

How to Out Shine The Competition with Systems and Workflows

If there’s one thing I know for sure, it’s that being prepared and having contingencies planned makes the entrepreneurial hustle much easier.

According to an article in Entrepreneur.com, coming up with innovative solutions to your special problems is a best practice for entrepreneurs. With systems and workflows, you have a better chance of understanding what’s NOT working for your business and catch it early enough to create those INNOVATIVE SOLUTIONS. In another article from Business News Daily about BEST PRACTICES for entrepreneurs, “The most important thing for small business owners to realize is that a piecemeal approach to marketing is now a death sentence”. If you have systems and workflows, you can avoid the “Disjointed marketing efforts, or those that focus heavily on one channel while neglecting others” because they “…are destined to fail in a hyperconnected world.”

The consistency that happens with systems and workflows makes your social media strategy clear, helps content creation be more cohesive between social media platforms, and allows you to connect all efforts back to your website. This is how to ensure your advertising echos the messages you’re promoting with your content marketing.

If you’d like to learn how to create authentic systems and workflows, I have a Master Class called:

“How to Make More Strategic Decisions Guaranteed To Grow Your Business: w/ My 3 Secrets To Using Your Personal Brand More Effectively”

REGISTER HERE!

You may be ready to get started creating your systems and workflows but you aren’t quite sure how to start. That’s okay too.. I’ve got you! I created a Workflow Worksheet to guide your thinking as you create workflows for reoccurring tasks in your business. Grab your copy below:

3 Tips to Increase Conversions In Your Business

Everybody is going digital. Creating products, doing virtual coaching sessions, and hosting online summits are just a few ways people are growing their businesses online. This week on the podcast, I’m lifting the hood and sharing my secrets to increasing conversions in your attempt.

I have learned SOO much in my own quest to create digital products so I’m going to do for you what I wish would have been done for me. I’m giving you the MEAT of what I’ve learned. Yeah, I could give you the fluff and make it pretty stuff, but that’s not what is going to make the difference. It’s the ugly h… hard stuff that REALLY gets the job done. As I plan this podcast, I came across this article in Inc.com that shares “7 Tactics Guaranteed to Increase Your Conversion Rate”

By “Ugly…Hard Stuff” I mean the behind the scenes of whatever product/service you’re trying to sell. In this article, the author states Creating or refining your “Pre Selling” system as being the #1 tactic to increase your conversions. Trust and believe…. between that and the task of actually building a community, what this podcast covers IS ugly and hard…lol!!!

LISTEN AND THEN TAKE A LITTLE TIME TO MAP OUT YOUR OWN PLAN TO INCREASE YOUR CONVERSIONS!

What you’ll lean in this episode:

3 Important consequences of engaging your ideal clients
Why TEACHING isn’t what you should do to convert
2 Common results of walking in your value
The importance of presenting the RIGHT Call-To-Action the RIGHT way
And More!

Never Miss An Episode!

Join the growing list of listeners finding clarity, consistency, and authenticity in the way they position their business in front of their ideal customer base. I host my Boss Talk Wednesday inside my Facebook Group, THE BTB BOSS TALK. Love’n this episode….. Screenshot yourself listening and tag me using #pbandstyle and I’ll share it on my story, a little shout out of my own:)

A Conversation About Perseverance with Author & Life Coach Christina Belcher

We’ve all had our share of disappointments and discouragements, but my guest in this episode of P. B. and Style is giving us the benefit of the lessons she learned during some of the hardest times in her life. It’s a great story of perseverance, hope, inspiration and encouragement.

By definition, perseverance is the ability to have a continued effort to do or achieve something despite difficulties, failure, or opposition. Christina is giving us a little insight into her book: “My Shoes Your Shoes: From Homeless to Healed”. She is an amazing success story and the lessons she learned along the way will be extremely helpful in any difficult situations you may find yourself in.

As a life coach, Christina is using her lessons in perseverance and her journey from homeless to healed to to help others overcome their own disappointments and discouragements. LISTEN… you may find a few pearls to help you as well.

What you’ll learn in this episode:

Perseverance during difficult circumstances
Christina’s triumphant journey from homeless to healed
The power of passion and purpose
What it means to “Let God download” on you
AND MORE…

VISIT CHRISTINA’S WEBSITE: HERE

Perseverance comes from having a strength and will to succeed at whatever goal you are reaching for. The idea is an easy one to understand, but can be difficult to accomplish when we have so much negativity via personal baggage and naysayers. There is one sure fire way to overcome this…. It’s time to UNPACK that negative baggage and return that negativity to the naysayer it belongs to. I believe my FREE Mini Video Course – Hwy 8: The Road To Your Inner Influencer – is a FANTASTIC start! Each day for four days, you’ll receive a video with important questions to ask yourself. Each question will help you get closer and closer to the truth about how you want your brand to be perceived, how you want to connect yourself to it, and how you relate to your desired audience. CLICK THE IMAGE BELOW TO GET STARTED!

A Conversation About Business Development w/ Charlotte Howard

This week, I’m chatting it up with Business Breakthrough Strategist, Charlotte Howard. Charlotte is the Founder Of Wealthy Women Inner Circle, The Hair Artist Association (with over 4000 members) & CEO Of Heart Centered Women Publishing (a global based book publishing firm). Before becoming a full-time female entrepreneur, Charlotte enjoyed a fun-filled rewarding career as a beauty salon manager and hairstylist working for Regis Corporation, a leader in beauty salons and cosmetology education. She now uses her cosmetology skills as one of her tools to assist and educate others in their own business development.

This podcast is a testament to the tenacity and vision it takes to not only have a skill, but catalog it and re-purpose for later use. As I think about re-purposed skills, conversations with clients about the future of their businesses come to mind. Their uncertainty, frustrations, and fears beg the question… What is the key to understanding BUSINESS DEVELOPMENT?

Fortunately…Charlotte and I tackle business development, AND MORE, during this podcast interview.

LISTEN!

From this podcast interview, you’ll learn:

What it means to catalog your skills
The definition of a BREAKTHROUGH STRATEGIST
Common mistakes people make that prevent them from having a breakthrough in their business
More about Charlotte’s Business Building System

Are you SERIOUS about your BREAKTHROUGH? See what Charlotte has for YOU: HERE!

Not quite sure how to execute your breakthrough? My Workflow Worksheet is a great place to start. GRAB YOUR COPY: HERE!

Don’t Be Afraid To Be Unapologetic About Defining Your Niche

In the spirit of NOT BEING all things to ALL people, I bring you this podcast episode today. For years, I’ve shared my passion for the importance of defining who YOU are and with confidence and certainty, OWNING your value. It’s important to me because I know how it feels to undervalue yourself and be fearful that you won’t be good enough.

I learned better and it’s my mission to help others learn the lesson as well. In this article from Entrepreneur.com, 7 Steps To Defining Your Niche, the writer mentions 5 qualities of a defined niche:

It takes you where you want to go—in other words, it conforms to your long-term vision.
Somebody else wants it—namely, customers.
It’s carefully planned.
It’s one-of-a-kind, the “only game in town.”
It evolves, allowing you to develop different profit centers and still retain the core business, thus ensuring long-term success.

Defining a niche can seem scary. I realize, if the objective is to make money… it is daunting to think you’d miss out on making it if you narrow your playing field to do so. I know it seems counter productive, but I promise you… getting in front of the people who actually WANT what you’re selling is better than casting a wide net and having a bunch of curious people who have no intentions of buying (or changing).

My guest in this episode of P. B. & Style is Ms. Takiyah Noble. She just fascinates me. I have to admit, when we first met, I wasn’t quite sure about how our personalities would align, but I am happy to say I am such a fan now and I know after listening to this podcast interview you’ll see why.

Takiyah is so passionate about her area of expertise, it’s infectious. What I love most about her, is her UNAPOLOGETIC viewpoint and ability to make me think HARD about what she says. She makes me want to do better. I would definitely qualify myself as being a part of her niche market and look forward to hearing more from her!

Whether you agree with her opinions or not, she has proven that defining your niche is a great way to put your value proposition to good use and as polarizing as her perspective may be, it’s hers and she’s brave enough to put it out there. For that, I believe she deserves the utmost respect…I’m confident you’ll have the same opinion after listening.

During this interview you’ll:

Learn the definition of a Minimum Viable Audience
Learn the litmus test for the WeKonomist Magazine (You’ll love her content “buckets”)
Learn what Takiyah says is “as unique to America as apple pie”
Learn what conversation ALWAYS leads to race in America
Hear a NON-POLITICAL political exchange

Don’t struggle with your certainty and confidence. I want you to BE THE BRAND and define a niche that takes you where you want to go. My Hwy 8: The Road To Your Inner Influencer FREE Video Course can help you with this.

START THE COURSE TODAY!