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Content Marketing Revealed with Melissa Alexander

 

Hanging out your business shingle doesn’t mean “THEY” will come.  In this episode of P. B. & Style my guest, Melissa Alexander, has a lot to share about the value of content marketing has in your business goals for 2018.  You’ll want to hear her advice regarding Facebook ads, creating narratives, and being authentic in your content marketing strategy.  Melissa is a writer and Google & Hubspot certified marketer. She has experience in not only content marketing, but also social media and campaign management.  She has a blog where she talks about all things content related.

If you love this episode, be sure to listen to the others HERE and subscribe to our VIP LIST to have access to the printable Melissa is sharing with everyone there.

 

How to Become a Successful Fashion Stylist with Willie Johnson

I’m getting a sneak into the mind and behind the business of Dallas Fashion Expert, Willie Johnson. In this interview he is talking about staying motivated as a fashion stylist, why being intentional is so important in the success of your business and why it’s not a good idea to skip steps during your brand growth.

If you’ve considered becoming a fashion stylist, this is definitely an interview to watch.

Please be sure to like this video by giving it a thumbs up, share it with your friends, and SUBSCRIBE!

Thinking about KICKING IT UP A NOTCH??? Grab this check list and get started right now… https://andreapatrick.com/kickitupanotch/

3 Irrefutable Benefits of Developing Brand Consistency

“Small disciplines repeated with consistency every day lead to great achievements gained slowly over time.”  That is a quote from leadership expert, John Maxwell.

As I work with clients, engage while networking and read comments on social media, it’s becoming harder and harder to ignore the need for a conversation about brand consistency.  I’m taking it upon myself to get it started.  I believe 2018 is the year to really make strides in our businesses, so here are 3 reasons to research, develop, and maintain a plan for brand consistency.

I’ve never considered myself a type “A” personality, in fact, I’m pretty sure I identify much more with any of the “creative” personality types.  That said, over the past 6 years of working a variety of businesses, I realized I have to have systems.  I need to develop a standard for doing my business and working with clients.  This brings me to my first benefit of developing brand consistency… 

  • TEMPLATES: I don’t know if I’d say these are a benefit of brand consistency or rather, your brands consistency benefits from them.  You can ask anyone who knows me… I love ASANA.  When I crack the code on ANY aspect of my business (whether it’s a great system for social media calendar or a checklist for doing the perfect event), I’ve found ASANA to be the best place to capture the template that ensures I can duplicate that awesomeness again and again…

           There are a ton of websites that offer TEMPLATES for forms, websites, and more…proof that                 the creation of templates for your business systems and strategies make life easier.

  • MANAGED EXPECTATIONS:  Next up on this list of irrefutable benefits to developing brand consistency, is the ability to manage your expectations.  How often have you worried about the outcome of an activity?  I know for me, calculated risks are best.  I want to plan as much as possible to set myself up for optimal success.  When I do this, I am prepared for most anything and handle those unexpected outcomes with less anxiety.  You’re expectations are not ONLY expectations you’ll  be managing … If you produce content, your readers will have their expectations managed as well.  Through your brand’s consistency, you’ll be teaching your readers what to expect from you.  The brand consistency you develop is a way to give your followers confidence in you and what you have to offer.

  • POSITIVE COMPANY CULTURE:  As you grow and have the need to bring on employees, you’ll find the development of templates, policies and procedures will help you on-board much quicker.  It will also serve as a guide for how they represent your company when you’re not around.  Just like in life (we teach people how to treat us), we teach people how to see our brand.  Developing templates, managing expectations, and teaching people how to see your brand all come from developing brand consistency.

Do you need to create templates for your business?  How can you begin to manage expectations?  Your’s and your customers?  How serious are you about how others represent your brand?  If brand consistency is an area you need to work on, now is a good time to join my VIP LIST…

You’ll receive a plethora of valuable content that will help you create the success that stands the test of time because it’s created through organic relationship building and shared clearly, consistently, and authentically.

Just complete the form below…

Do “IT” Afraid! Discover Your Value Proposition with Jeanine Tillman

 

 

Sometimes the hardest things to do are the things that require the simplest action.  It may only require taking a leap of faith or it could be as simple as changing an adjective in the way we describe ourselves.  Jeanine Tillman is a life coach who is passionate about helping others recognize their value proposition and make adjustments in the way they see themselves.

In this podcast, Jeanine is sharing her tips to overcoming fear and tapping into your value proposition.

 

 

5 Tips to Live Beautifully and Grow Your Brand

You may be wondering why this is a blog post the website of a marketing professional.
The truth is, this marketing professional is an proficient in living authentically, knowing her value and understanding the importance of consistency. Because of this, I know the difference it can make in your life and business to implement these tips in your life.
Living beautifully is a term I first heard from my friend Lauren Palmer. She and I met years ago in a place we both still love to this day, Sharla’s Boutique in McKinney-TX.  Listen to Lauren as she shares her tips for living beautifully in your area.  You will be surprised by the difference it makes in how you feel about yourself and your business, but most importantly how OTHERS see you and your business.

     

If you liked this video, you’ll love the checklist created to help you live beautifully (in general).  Join my VIP – LIST (Fill in the form below) for all the great content that is created from my amazing guests.  It’s the stuff you’ll only get there… Also, please give this  video a thumbs up, share and most importantly….
SUBSCRIBE to my channel.

2 Unspoken Rules for Finding Your Change

2017 was a season of learning for me.  I learned how to engage better and more effectively, I learned how to interview guests for a blog post and magazine article, I the learned true value of google analytics, and I learned (or was reintroduced to the idea) that change is necessary.

During a conversation with master blogger, Alex Snodgrass of The Defined Dish, we hit on the topic of finding your change.  Change is inevitable, and we all know it… RIGHT?! The issue is acceptance and expectations. In today’s post, I want to explore them both and hopefully RE-INTRODUCE you to acknowledging the concept:  Change is Necessary.

We all know change is coming.  Like my pastor says…”We’re either going into a storm, in the middle of one or FINALLY on our way out of one”.  That, in and of itself, proves change is inevitable.  The question is… do we accept it?  I believe there are lessons to be learned from each experience.  The lesson could be meant to teach us NOT to do something, to do MORE of something, to trust/ have faith in something/someone, OR to just BE STILL and wait. We have to accept where we are and learn the lesson before moving forward.  One of the highlights of my conversation with Alex was her tips for starting a blog (Listen here).  In them, she starts off with the idea of STEPPING UP YOUR GAME. I love this! Just because you’re accepting a need for change doesn’t always mean you’re doing the work to make that change positive or productive.  With anything, effort is necessary to be the change you want to see.  That’s why I created the KICK IT UP A NOTCH checklist.  Doesn’t it make sense acknowledging change is necessary also means an opportunity to do and be better?

Now that you’ve accepted that intentional change should be positive and productive, it’s important to manage your expectations.  Even though change is inevitable, results can often be slow and tedious.  Sometimes I feel like I’m watching paint dry or water boil.  The other issue I’ve found to rear its ugly head is, even with the effort to create positive and productive change, the results of that change may not look exactly like we envisioned.  With this in mind, we have to be careful to manage expectations.  We should be open to the results of our change and allow it to form organically.  Believe me when I tell you…. ORGANIC results are LASTING results.  Don’t force a square peg in a round hole. Eventually, it becomes uncomfortable.

You know what I’m talking about…. You think you have to be something you’re not to get the sale, you’re told you should do something you’re not at all interested in doing – EVER just to make a dollar.  Allowing your change to be organic means being honest with yourself and being authentic throughout the process.  Listen, I get it… Change is hard.  Waiting on results is hard. There is help though…

If you’re tired of forcing a square peg into a round hole and need to make an intentional change, here’s help. To jump start your efforts, grab Alex’s checklist.  It’s the beginning of VIP treatment you’ll receive from me.  Who doesn’t want to be a VIP?

Next, if you like this blog post, be sure to leave your comments below.  I’d love to hear how you’re acknowledging the need for change and managing your expectations.

Up Close and Personal with Willie Johnson, Dallas Fashion Expert

Sometimes it’s good to get the perspective from a fellow entrepreneur.  In today’s podcast, I’m getting up close and personal with Dallas Fashion Expert, Willie Johnson.  He’s talking his own brand preferences, how he stays focused and how serious he is about being intentional.  There are some pretty exciting pearls of wisdom… for not just for those interested in being a fashion stylist, model coach, fashion show producer and editorial stylist (all of which Willie has mastered), but also for ANY creative interested in being an expert in their industry.
AFTER YOU LISTEN….Now, it’s your turn….
Using the comment section below, share your style crush.  Be sure to tell us what it is about them that tickles your fancy..
AND…

Be sure to SUBSCRIBE!

2 Common Video Content Mistakes You Should Avoid

I discovered some very profound things in 2017 about how I need to do business, but one thing stood out more than all the rest. The passion I have for what I do is most evident when I’m seen and heard.  Blog posts are great and I love doing them but the responses from my videos and podcasts were INCREDIBLE.  They were received so well and I believe it is because people can relate to my content abut the challenges faced when authenticity isn’t a key component of building a business. Danielle Hawthorne, of The Confidence Collective Company, was a guest on one of my podcasts and she reminded me just how valuable these two platforms truly are.  As a video content expert, Danielle shared a couple of mistakes made by those starting out with video that I thought warranted a blog post.
Danielle says:
1. People make the video about them (me! me! me!):  Here’s the thing…. relationships are a two way street. If you want to build one with your audience, you have to talk about things they want to talk about and stop hogging the conversation.  I’ve thought long and hard about WHY this is an issue and my conclusion is this… Their focus isn’t on the 3 L’S of a successful business: LONGEVITY, LOYALTY, & LEADERSHIP.  As an entrepreneur we want to be around for a long time, right? For that to happen, we need our audience to find value in what we are sharing because that’s how you obtain and secure their loyalty.  Leadership only comes when you begin to see people taking action from your guidance.
2.  People are not prepared:  Take it from me, “fly by the seat of your pants” videos are not recommended when trying to establish yourself as an authority. In addition to the 2017 discovery of  how I need to do business, I learned the value of preparation.  I’ve been told repeatedly that I don’t need to create anymore content.  I HAVE PLENTY!  That being said, the question became, how do I repurpose the content I have?  The answer lies in the preparation.  Because I’m consistent with my messaging (even if it’s taken some time to find the verbiage that resonates), all of my content is interchangeable. When I sit down and prepare my content calendar, it’s easy to pull content from various platforms and shape it into a clear, consistent and authentic campaign.  It’s very important to be intentional during your preparation process if the goal is to come across as an authority.
That does it for the 2 video content mistakes you should avoid, but that isn’t all of the knowledge Danielle shared during our conversation.  If you’ve been thinking of adding video content to your content calendar, you should definitely grab Danielle’s complete video content checklist.  It will ensure you’re not making any of those common mistakes she mentions.  Also, if you liked this blog post, be sure to share and leave your comments below.  I want to know how you’ve maneuvered video content creation for your brand.

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