“Small disciplines repeated with consistency every day lead to great achievements gained slowly over time.” That is a quote from leadership expert, John Maxwell.
As I work with clients, engage while networking and read comments on social media, it’s becoming harder and harder to ignore the need for a conversation about brand consistency. I’m taking it upon myself to get it started. I believe 2018 is the year to really make strides in our businesses, so here are 3 reasons to research, develop, and maintain a plan for brand consistency.
I’ve never considered myself a type “A” personality, in fact, I’m pretty sure I identify much more with any of the “creative” personality types. That said, over the past 6 years of working a variety of businesses, I realized I have to have systems. I need to develop a standard for doing my business and working with clients. This brings me to my first benefit of developing brand consistency…
TEMPLATES: I don’t know if I’d say these are a benefit of brand consistency or rather, your brands consistency benefits from them. You can ask anyone who knows me… I love ASANA. When I crack the code on ANY aspect of my business (whether it’s a great system for social media calendar or a checklist for doing the perfect event), I’ve found ASANA to be the best place to capture the template that ensures I can duplicate that awesomeness again and again…
There are a ton of websites that offer TEMPLATES for forms, websites, and more…proof that the creation of templates for your business systems and strategies make life easier.
MANAGED EXPECTATIONS: Next up on this list of irrefutable benefits to developing brand consistency, is the ability to manage your expectations. How often have you worried about the outcome of an activity? I know for me, calculated risks are best. I want to plan as much as possible to set myself up for optimal success. When I do this, I am prepared for most anything and handle those unexpected outcomes with less anxiety. You’re expectations are not ONLY expectations you’ll be managing … If you produce content, your readers will have their expectations managed as well. Through your brand’s consistency, you’ll be teaching your readers what to expect from you. The brand consistency you develop is a way to give your followers confidence in you and what you have to offer.
POSITIVE COMPANY CULTURE: As you grow and have the need to bring on employees, you’ll find the development of templates, policies and procedures will help you on-board much quicker. It will also serve as a guide for how they represent your company when you’re not around. Just like in life (we teach people how to treat us), we teach people how to see our brand. Developing templates, managing expectations, and teaching people how to see your brand all come from developing brand consistency.
Do you need to create templates for your business? How can you begin to manage expectations? Your’s and your customers? How serious are you about how others represent your brand? If brand consistency is an area you need to work on, now is a good time to join my VIP LIST…
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You may be wondering why this is a blog post the website of a marketing professional.
The truth is, this marketing professional is an proficient in living authentically, knowing her value and understanding the importance of consistency. Because of this, I know the difference it can make in your life and business to implement these tips in your life.
Living beautifully is a term I first heard from my friend Lauren Palmer. She and I met years ago in a place we both still love to this day, Sharla’s Boutique in McKinney-TX. Listen to Lauren as she shares her tips for living beautifully in your area. You will be surprised by the difference it makes in how you feel about yourself and your business, but most importantly how OTHERS see you and your business.
If you liked this video, you’ll love the checklist created to help you live beautifully (in general). Join my VIP – LIST (Fill in the form below) for all the great content that is created from my amazing guests. It’s the stuff you’ll only get there… Also, please give this video a thumbs up, share and most importantly….
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I’ve worked with entrepreneurs in many ways throughout my stint in entrepreneurship. I’ve even grappled with things like engagement, messaging, and social media (the truth is, I still do at times – anyone that says they don’t may not be telling the whole truth and nothing but the truth…lol). There are a few things I’ve noticed that are true for everyone and I have labeled them the “3 R’s of Organic Engagement”. You may have heard them mentioned as other terms, but by and large, they are the foundation of amazing and organic customer engagement.
The first “R”is REPUTATION: I’ve said it before, you’ve heard others say it, so by now you SHOULD believe it’s true… People do business and buy from those they KNOW, LIKE, and TRUST. When you are sharing your content on social media, going to networking groups, or partnering with others… you’re building a reputation for your brand that helps people know who you are. A reputation can PRECEDE you, it will speak for you when you aren’t there to speak for yourself and it’s the first opportunity to impress and/or peek the interest of your buyer.
The second “R” is RELATIONSHIP: Having peeked interest, you can expect conversion of some kind. During this initial period after the conversion, you should work hard to build a relationship with the buyer/collaborator. Share more of yourself. Start opening up and helping them see how you relate to them. Remember, people do business with people they know, like and trust…
The final “R” of Organic Engagement is RAPPORT: As with any quality relationship, there needs to be a solid foundation in order to build a sturdy structure. What are the benefits of a sturdy structure, you ask? Well, let me tell you… That whole KNOW, LIKE, AND TRUST mantra I’ve been repeating? Well, when a solid foundation has been built, the reward is loyalty and champions for your business. Not only will you have a loyal client, but you’ll have cultivated a relationship with people that produces exponential growth in your business. When you’ve found someone who just gets you, don’t you want to share them with others having similar issues? What do you do? You share your good fortune with any and everyone you can, right? That’s the value of these 3 R’s of Organic Engagement.
So what do you think? Now I want to hear from you. Which of the 3 R’s are you finding yourself in these days? How do you see yourself using this blog to help you move to the next “R”?
If you liked this blog post, please share it on your own social media platforms. Part of building relationships is sharing stuff you think they will enjoy! If you haven’t already become a member of my VIP – LIST, now is the time to do so. Use the form below to grab your seat at the table, my friend!
2017 was a season of learning for me. I learned how to engage better and more effectively, I learned how to interview guests for a blog post and magazine article, I the learned true value of google analytics, and I learned (or was reintroduced to the idea) that change is necessary.
During a conversation with master blogger, Alex Snodgrass of The Defined Dish, we hit on the topic of finding your change. Change is inevitable, and we all know it… RIGHT?! The issue is acceptance and expectations. In today’s post, I want to explore them both and hopefully RE-INTRODUCE you to acknowledging the concept: Change is Necessary.
We all know change is coming. Like my pastor says…”We’re either going into a storm, in the middle of one or FINALLY on our way out of one”. That, in and of itself, proves change is inevitable. The question is… do we accept it? I believe there are lessons to be learned from each experience. The lesson could be meant to teach us NOT to do something, to do MORE of something, to trust/ have faith in something/someone, OR to just BE STILL and wait. We have to accept where we are and learn the lesson before moving forward. One of the highlights of my conversation with Alex was her tips for starting a blog (Listen here). In them, she starts off with the idea of STEPPING UP YOUR GAME. I love this! Just because you’re accepting a need for change doesn’t always mean you’re doing the work to make that change positive or productive. With anything, effort is necessary to be the change you want to see. That’s why I created the KICK IT UP A NOTCH checklist. Doesn’t it make sense acknowledging change is necessary also means an opportunity to do and be better?
Now that you’ve accepted that intentional change should be positive and productive, it’s important to manage your expectations. Even though change is inevitable, results can often be slow and tedious. Sometimes I feel like I’m watching paint dry or water boil. The other issue I’ve found to rear its ugly head is, even with the effort to create positive and productive change, the results of that change may not look exactly like we envisioned. With this in mind, we have to be careful to manage expectations. We should be open to the results of our change and allow it to form organically. Believe me when I tell you…. ORGANIC results are LASTING results. Don’t force a square peg in a round hole. Eventually, it becomes uncomfortable.
You know what I’m talking about…. You think you have to be something you’re not to get the sale, you’re told you should do something you’re not at all interested in doing – EVER just to make a dollar. Allowing your change to be organic means being honest with yourself and being authentic throughout the process. Listen, I get it… Change is hard. Waiting on results is hard. There is help though…
If you’re tired of forcing a square peg into a round hole and need to make an intentional change, here’s help. To jump start your efforts, grab Alex’s checklist. It’s the beginning of VIP treatment you’ll receive from me. Who doesn’t want to be a VIP?
Next, if you like this blog post, be sure to leave your comments below. I’d love to hear how you’re acknowledging the need for change and managing your expectations.
Recently I had a conversation with “The Art of Living Beautifully” publisher, Lauren Palmer (LISTEN HERE). During this conversation, she shared her definition of the term “art of living beautifully” and I was intrigued. It got me thinking about what it looked like for my life and how others could discover it for themselves.
Lauren defines the art of living beautifully as “your own personal culture”. For us to fully understand the enormity of this definition, we must first look at the word CULTURE. Though there are a plethora of ways to interpret this word, I choose (for the sake of this blog post AND with the context of my conversation with Lauren in mind) to use this one: “the integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for learning and transmitting knowledge to succeeding generations”.
This isn’t just about habits and preferences, it’s about legacy and heritage (as I see it anyway). The idea of an “integrated pattern of human knowledge” implores us to examine our decisions and scrutinize our choices more intently. Because we are the sum of our experiences, it stands to reason our art of living beautifully would come from a place of influence, inspiration, and self-awareness. With this in mind, I’ve come up with these 3 tips to find the art of living beautifully in my life and I think you will find it a good start for your own life as well:
- Find your center – I know this is a loaded tip but, the truth is, we can’t fill ourselves with anything beautiful until we empty the ugly. Whatever this process looks like for you, it’s important to tackle those skeletons, demons, and/or insecurities early. There will be periods in your life where they will rear their ugly heads and cause you to go off the rails. Because of this, it’s imperative to have a center that helps guide you back on track, faster.
- Love yourself enough to be yourself – The sooner you do tip one, the faster you will tap into your value. When you know how valuable you are, that you are desirable and have esteemed characteristics, you’ll require others to respect you as such. Your experiences will be about quality over quantity, therefore you will be able to “Create Circumstances of Optimal Success”. In other words, you’ll be shaping your life beautifully.
- Be intentional with your passion – I believe our passion(s) (that thing or those things we can do with our eyes closed, our hands tied behind our backs, out of a deep sleep and would do for FREE — if we didn’t need the make money, lol) are the vehicles in which we use to discover our purpose. As we live our lives with (and sometimes for) others, we shouldn’t allow our own dreams and goals to get lost in the hustle and bustle. We have to be intentional about what we want our life to look and feel like; especially if we want it to be a beautiful one.
Ultimately, the art of living beautifully, the way I understand it, is found from honesty and authenticity. It seems to me, you can’t create beautiful art from your life if you are busy imitating that of another. How are you carving out a beautiful life for yourself? Are you showing those around you how to treat you?, how to respect and love you? Start creating circumstances for optimal success RIGHT NOW!
These were my thoughts on how I have found my art of living beautifully, but Lauren had some ideas of her own.
Grab her checklist HERE
As an entrepreneur, I can attest to the fact that it takes something greater than me to push forward and grow my business. I need to dig deeper and go beyond the surface of my being and truly tap into the value I can bring to the world. My guest this week on my podcast, P.B. & Style is someone who truly brings calm to her surroundings and has the spiritual depth to pull out an encouraging word when all seems lost.
Katrina Lokko is a Magazine Editor, Television Talk Show Host, Radio Show Host, Speaker, Author and Consultant. She is also my friend. When I decided I wanted to do a podcast, I had to think about who I would want to interview and she was definitely at the top of the list. Over the years I have watched her hustle and build her business, quietly survey a room, and speak profound words to those around her.
During our time together in this interview, she dropped some serious knowledge and it would behoove you to pay close attention. She spoke of “Asset and Liabilities” in a way that evokes deep thought. She speaks of a “Fake Existence” and how we should be careful to avoid it, and if that weren’t enough, she mentions a spiritual concept she and I share that guides our paths and makes us much stronger business owners (and quite frankly, better human beings).
This podcast was truly a treat for me and I know you will find yourself having ultra clear, ultra bright light bulb moments while you listen…
Enjoy my interview with Mrs. Katrina Lokko of (her new television show): “Bold & Unique Living with Katrina Lokko”
Be sure to click the links on the podcast page. It’s where you’ll find links to Katrin’a website, television information, and the book references she mentions during our interview.
Now’s your chance to opt-in to my P.B. & Style mailing list. It’s found at the end of this blog post. Every cook has her secrets and that’s where you’ll find mine… my interviews always end with something tasty from the guest and I don’t give that stuff away anywhere else.
Remember, I’m here to serve you up sustainable deliciousness because leadership is a journey, not a destination.
Join me for our next dish…
It’s another week and that means another opportunity to reach the goals I’ve set for myself and my business. Do you do that? Do you set weekly goals and work like a dog to reach them by the end of the week? I haven’t really been practicing this like I should my self, but in recent days I’ve come to realize that is what has made the difference in my exciting accomplishments lately.
I did a Facebook Live and in it, I talked about these lessons learned while I was on a business/girls trip to San Antonio. Below, I will briefly go over them but this post is actually about what I learned in the week following that trip. I’ll get to those right after the #BOSSTALK Wednesday recap…
If you haven’t seen this Live, you should definitely go and check it out. I think it really resonated with those who viewed it and shared it because it was one of (if not THE) best one’s I’ve done. I was pretty proud of it, if I do say so myself. Any way, here is the recap in a nutshell:
Get out of your own way: Don’t get in a rut and forget about being social and getting out there and immersing yourself with the actual people you are trying to help in the first place. It could make all the difference.
“Grab the pearl“: This one just came to and I really think it’s best understood by actually listening to the Live. To summarize, however, there is always something to be learned from someone presenting material you THINK you’re an expert on. It’ all about PERSPECTIVE.
A “Pay Day” is sometimes a “Delayed Day”: Manage your expectations when you’re vending, speaking, and networking. The rule of thumb here (as I see it) is to create circumstances for YOUR OWN optimal success. Don’t give others the power over your business.
Comparing is Despairing: Comparing yourself to others is a HUGE WASTE OF TIME! You are the only person (PERIOD) who can do what you do THE WAY YOU DO IT. No one compares to you!
Relish in the Relationships: Don’t always walk into situations thinking about what you can get from others. Remember, relationships are the cornerstone of successful businesses.
Great lessons, right? Now…onward and upward. After that weekend, even though I learned a ton..I couldn’t believe how things just kept getting better during the week. Take a look at the lessons I learned the week AFTER THE TRIP!
Be S.M.A.R.T Weekly: When I work with clients, I tell them how valuable setting goals for their business can be. I even have an exercise to help them set the goals. I set goals for my business and work hard to achieve them annually but after that trip to San Antonio, I came home rejuvenated and sat down to look at what I could achieve during the week. I set some GOALS. It was amazing. I looked at what could be done to make a huge impact on my week and that required SPECIFIC, MEASURABLE, ATTAINABLE, REALISTIC & TIMED goals. It worked.. I had the most productive week I’ve had in a LONG TIME!!!
REACHING OUT IS BUILDING OUT: Getting out of my own way led me to reaching out more to people I don’t know and CONFIDENTLY asking for what I want. Just taking this little step helped me book 3 people to my upcoming conference, land an opportunity for my nonprofit, and book 2 people on my new PODCAST!!! Watch out! You may be next on my list.
JUST JUMP: In the past I would stress over getting everything “JUST RIGHT“. I’m not a perfectionist, but YES… I’ve been a little vain. I like my stuff to look good and I would hold off and hold off until I thought it was okay. I worried about events and whether people would buy tickets. I would feel awful if ticket sales were low but I’m of the opinion now that there’s no room for that anymore in my business. I work with tons of people who value me and what I do. I get compliments from “Experts” all the time and I’ve worked with major corporations to style, train, and direct photo shoots so I’m not letting my “flesh” tell me I’m not good enough..
SHARING IS CARING: Yes, as a personal branding coach, I share my P.B & Style deliciousness with my clients and according to them, it’s pretty awesome. I’m not talking about that kind of sharing (the paid kind), I’m talking about that open, share my daily experiences, show my flaws sometimes SHARING. I’m the queen of clarity, consistency, and authenticity and I am (or at least I work hard to be) all of those things but I want to dig a little deeper. I believe, as my new (but good) friend Jackson Calame of Passion Pros says, “…Always. Be. Charitable. Giving genuinely is how you really win. Give value, give value, give value…“. It’s my new mantra! The Facebook Live I did last week was merely me sharing what I had learned for myself and from watching the light bulb moments I saw others getting during my visit but it was very well received. You spoke and I listened… More of that, coming right up!!!
That does it. The lessons from the lessons. We all have a journey but we don’t have to walk it alone. There is always a pearl to grab, a cliff to jump from, and someone to reach out to. Just keep keep’n on and do your best (I mean your TRUE best) and success, engagement, exposure (whatever it is you’re seeking) is just around the corner for you.
I’ve created a great little journey roadmap that may help you. It’s called “Hwy 8: The Road Leading to your Inner Influencer“. It’s a video series I created to jumpstart your brand personification journey. Don’t think, JUST JUMP… It’s FREE, What do you have to loose? Remember, you sometimes need to GRAB THE PEARL!
Leadership is a JOURNEY, not a DESTINATION
I know it shouldn’t, but it still amazes me the number of entrepreneurs I run into who still get nervous when it’s time to give a 30 second elevator pitch, or who can’t seem to find their footing when explaining what they do. The more I work with people like this, I’m finding FEAR is the culprit behind everything. There is a fear they won’t measure up to someone else, there’s a fear they’re going to sound stupid or worse, like they have NO IDEA what they’re talking about. There’s a lack of confidence and because of that, whatever is said sounds salesy or ill-prepared.
I attended a networking event recently and there was a participant who got upset because someone else from his industry (same brand) was there and that person was working the room. The upset individual was ill-prepared, afraid of not knowing what to say or do, and on top of it all he was a networking novice. He allowed his presumed competition to get in the way of his own success.
In this blog post, I want to share with you 3 reasons you don’t have to fear your competition. In this brief overview I want to encourage you to reflect on the times you’ve allowed a fear of competition to prevent you from being successful at what you’re trying to accomplish. Now, let’s take a look at these three reasons….
VALUE – Valuing yourself is the key to finding and harnessing your confidence. It will help you recognize a need to do something different to get a different result. It releases you from the fear. In the corporate world “Change Management” is a term used to describe a systematic approach to dealing with change both from the perspective of an organization and the individual. Sometimes in our business (as we mosey along our entrepreneurial journey) we need to recognize a need for change if we want to get the results we are looking for.
VISIBILITY – Being Visible… Allowing the real you to be present in your communication with others. It gives your audience a since of who you actually are and how you relate to their situation in a UNIQUE way. You begin to build relationships that lead to loyalty and loyalty that leads to referrals. Your content and images become recognizable to your tribe regardless of the platform you’re using. I equate this to a TRUE friend knowing your style and recognizing it and thinking of you when they are out shopping for something they need.
VOICE – Knowing your voice helps you provide clarity, consistency and authenticity when speaking to your tribe. Having a voice frees you from the anxiety that happens when presenting your SUPER POWER to your target audience. Knowing your voice helps you realize you’re enough and what you have to share is valuable. Your tribe will love what you’re saying just the way you’re saying it.
In case you haven’t noticed, promoting yourself without fear of competition or competency is more about YOU than the customer or the COMPETITION. The reason you shouldn’t fear your competition is because you have the power to demonstrate your worth and be confident in your ability… your unique super power. There may be thousands of people doing the exact same thing you’re doing, but NO ONE CAN DO IT EXACTLY LIKE YOU!
Now let me ask you something…
DO YOU FEEL LIKE YOUR ABILITY TO RECOGNIZE A “CHANGE MANAGEMENT” OPPORTUNITY IS BEING HINDERED?
ARE YOU CONCERNED THAT YOUR AUDIENCE DOESN’T RECOGNIZE YOUR EFFORTS?
DO YOU FIND YOUR TRUE VOICE ISN’T REFLECTED IN YOUR MARKETING CAMPAIGN EFFORTS?
If you answered “YES” to any of these questions I’d like you to join me for an upcoming webinar called “The 6 Stages of my Leadership Landscape”. The success you’re looking for comes when you’ve positioned yourself as an influencer and a leader. This FREE webinar will give you tools yo need to build that platform on a solid foundation and not a house of cards…
Use the optin below to register for this upcoming webinar and you will be notified of the exact date and time to hop on..
You’ve heard it asked before…What’s your value proposition? I could close my eyes and be spun around in a circle with my eyes closed and asked to “pin the webinar on the marketer” and no matter where my pin landed, it’s a safe bet that person has said it during their presentation…
WHAT IS A VALUE PROPOSITION?
The official definition of a value proposition is an innovation, service, or feature intended to make a company or product attractive to customers. My version is “What makes you a SUPER HERO to your niche”.
Regardless of whether you’re an aspiring entrepreneur or a seasoned business owner, there’s no better time than the present to get clear about your super powers.
Why?…..Take a look at what my good friend Chisa Pennix-Brown had to say…
WHY DO YOU NEED ONE?
When asked her opinion about small businesses most challenging area, Chica, a strategic marketing and social media guru, pointed to the area of marketing. During our recent Chisa Pennix-Brown interview she talks about the importance of resonating with your audience.
Being a super hero to your niche means giving your tribe exactly what they need the way they need it (but in an authentic way). If they can relate to you and your message, the odds of them choosing you over your competitors is much higher. The point Chisa made about the value of FREE was sooo important, especially when you’re creating an event or promotional campaign.
Discovering your value proposition, sharing your experiences and how you’ve either developed solutions or found ways to overcome challenges is how you connect with your audience and it’s what makes you their super hero.
Are you tired of that hard Coaching sell? I get it.. Sometimes you just want to DIY it, right? No worries, I’ve got a fun way to enjoy tips and tricks to using your Authentic Authority to awaken your Inner Influencer… I created Authentic Style just for people like you. I even made it FREE so you wouldn’t have any obstacles preventing you from seeing the good stuff… A.S. has everything you’ll need to discover, improve, and/or confirm your value proposition… SUBSCRIBE!
Entrepreneurship, “…you do need to have the passion, devotion, conviction and sheer will and drive to make it happen.” These words were spoken by the co-founder of Eventbrite during an interview she gave to Entrepreneur Magazine.
Julia Hartz is a lot like some of us… she wasn’t born with entrepreneurial bug bite that nags until the first dollar is made. She says, “being an entrepreneur can be learned and that is exactly what I have done”. As I read this article, I realized she represents what brand personification looks like. She isn’t trying to replicate someone else’s business; she’s doing it her way. She is making her preferences work and has well defined non-negotiables (clearly her family is her priority).
Image Credit: Eventbrite
For today’s blog, I want to review this article and make personal branding more relatable to those of you who haven’t understood it in the past. This article gives an up close and personal look at the importance of clarity, consistency, and authenticity when growing a successful business.
When asked about her childhood dreams, Julia shared her lifelong dream of being on television. She also shared several influences that played a role in her success. Building a personal brand means looking back at your past to find influences and preferences that were guides as you began to discern your purpose. I believe her answers exemplify the tenacity and clarity she has and how it carried her forward and ultimately to her success.
She is consistent about “embracing challenges and learning from failures”. When you develop a personal brand, consistency isn’t difficult. The confidence you gain from it allows you to develop strategies that keep you focused and as an entrepreneur, focus is sometimes an elusive animal.
The final point I wanted to make from this article is this… Julia didn’t compromise what’s important to her to achieve success. What I see in this article is a woman who loves family and values the time with her own. She stops work at a reasonable time to pick up her children, have dinner with her family, and spend that precious time with her husband. When you are true to yourself, authentic… you are unapologetic for being yourself. You lead with a realism that resonates and people respect. Who doesn’t want to hear from, buy from, learn from someone who’s comfortable in their own skin and genuinely serves with their talents?
Julia Hartz, seems to understand the importance of personal branding. Learn from her model and start putting a little more of YOU into your brand. You’re fabulous and what you have to offer is enough. Find your tribe and do you!
Start developing your personal brand today! I’d love to hear what makes you special.
You’ll also receive my “10 building blocks that elevate the way you personify your brand”.
Most of the time, here on my blog, I’m sharing information about the business building side of personal branding (connecting with your audience, being authentic, maintaining clarity and consistency with your brand messaging), but today I want to approach personal branding from a more visual standpoint. In order to get to the conversions you want, you have to pass the “First Impression Test”. This is where the initial decisions about whether to move forward with a business transaction or not takes place. Under most circumstances, consumers and potential collaborators take their first step towards doing business with you after making assumptions from your visual messaging. The goal of this blog post is to open your eyes to 3 Personal Branding Victories won with the right wardrobe.
A “Compatibility” Win:
Believe it or not, people make assumptions about their ability to work with you based on your appearance. Your clothing choices are (or should be) a reflection of your true personality and when done correctly, the visual of your wardrobe choices speak for you. It controls your visual narrative and says you’re approachable to the consumer you are trying to reach. The goal is to appeal to those who truly want what you have to offer – the way you’re offering it. Depending on your choice of attire, you could be seen as someone who takes themselves too seriously/or just seriously enough (i.e. looks too buttoned up) or someone who doesn’t get it at all (i.e. sloppy and/or disheveled). The goal is to find a happy medium that fits your personality while maintaining a polished look that speaks your nonverbal message.
A “Competency” Win:
People assume you have the ability to get the job done. If this weren’t true there wouldn’t be a need for the “Don’t judge a book by its cover” quote. We all have an idea in our heads about the way people we hire should look. It’s what we base our opinions on, at least in part, when deciding if we should use them… c’mon, you know I’m right. Be honest.
If your choice in wardrobe matches your personality, it gives an impression of self-assurance and that you have a grasp on the subject you’re claiming to have knowledge about (your product/service). It’s likely you will be perceived as credible despite a lack of definitive knowledge about your abilities.
A “Conversation to Convert” Win:
Once you’ve gotten past the initial nonverbal visual, your chances increase that people will take a chance on you and pay to play. When the lines of communication open up, you can begin the task of verbally explaining your value. The point is, conversations that convert happen as a result of you appealing to your consumer in a way that resonates with them. Personal branding is about presenting yourself to your consumer in an authentic way. It’s an organic approach to your brand promotion that goes as deep as your personal choices. That includes your wardrobe. When you look the part, people will take a chance on your abilities.
These visual victories work for professionals as well. In a study done by the Wisconsin Job Center, 95% of the employers interviewed said a jobseeker’s personal appearance affected the employer’s opinion of that applicant’s suitability for the job.
Society has shifted its focus from branding being the ONLY thing that affects their decisions. With the emergence of reality T.V., people want to know even more about the brands they purchase. Can they be trusted? Do they believe the same way? Are they making an effort to relate? These answers need to be apparent from the very first time a brand is introduced. A logo isn’t enough anymore. I’ve said it before and you’ve heard it many times… You never get a second chance to make a first impression.
Use this post as a guide to achieve visual victories with your personal branding.
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As you know, often as entrepreneur we are relying on the perceptions of our clients and/or potential clients to drive our business. That said, it’s important for us to understand and invest in how we communicate.
Communication is 55% Non-Verbal. So this means you’re seen before you’re heard, right? Your target audience is going to look you up, stumble on to your website …basically, judge your appearance long before they speak to you or a representative of your brand directly. How can you minimize any negative perceptions? What can you do to increase the odds that people new to you and your brand stick around long enough to use the other 45% of communication?
For those answers, I want you to consider my tips to F.E.A.R. the unknown. Before you can do that, you have to first answer the question, What are your unknowns? Are you afraid of getting in front of the camera? That was one of mine. I actually don’t like seeing myself on camera. I don’t like thinking about the judgement of others so I am going to use that as our example today. While you’re reading though, replace my fear with your own and apply the information to your own situation for growth…
The “F” in FEAR stands for Face your Fear head on…. Whatever your fear is, bite the bullet and stare that fear down. Acknowledge it and walk through it. What’s waiting for you on the other side is success & knowing that whatever happens you no longer have to wonder what WOULD HAVE happened. Sometimes that in itself is enough to propel us into the right gear.
The “E” in FEAR stands for Elevate your thinking… Our fears come from a track we have playing in our head that tells us there is a down side to facing our fear. When we elevate our thinking, which could look like taking a class, reading a book on the subject, or talking to someone who has been there and done that… chances are we will scare away the boogie man preventing us from moving forward.
The “A” in FEAR stands for Accept failure… Okay, you tried it and it didn’t work.. so what, at least you tried. I have been criticized (not face to face, of course) of being a serial entrepreneur. Yes, I’ve had several businesses but each has been a derivative of beautification. I love making people and/or businesses look their best to those they want to attract. ALL OF MY BUSINESS VENTURES have been centered on this concept. I don’t look at any of them as failures because each was a stepping stone to get HERE! Failure may occur though and it’s okay. Just get up, dust yourself off and try, try again.
Finally, we look at the “R” in FEAR. It’s for Repeat until you get it right…. If at first you don’t succeed, try, try again…. The best way to become successful is to keep moving. Be a shark, don’t look back… look forward, make the necessary adjustments as you grow, but accept and learn from your mistakes.
So now what??? Are you ready to follow me and F.E.A.R the Unknown? Follow the link by clicking the picture below. It will help you elevate your thinking and cease to be have any fear at all..
When you realize you’re making a mistake, don’t you want to STOP making the mistake? Don’t you want to self-correct and get yourself back on the right track…doing things right? Today’s post is quite possibly what you need to stop making mistakes with your social media posting. Below, I’ve listed 4 mistakes I think many small business owners make with social media in hopes it will help with the whole “self-correcting” process.
- “Cliff Jumping” – Posting on social media without a plan or strategy. The difference between you, an entrepreneur, and the average social media user is PURPOSE…. Why are you posting where you’re posting, and how are you planning to measure your efforts?
- “Molding” – Making a mold out of your social media posts and using it for every platform. To optimize the success of your social media campaign it’s important to differentiate the platform messages. Though you may have some of the same followers across the social media sites, those followers are looking for different types of information.
- “Purpose-LESS Pictures” – If you are going to spend the time and energy on taking the perfect picture OR spend the money for a professional photo shoot, make sure to use them for the building of your brand. Websites like PicMonkey, Canva, and even software like Power Point are available to make amazing promotional material. Use these sites (and software) along with artistic typography to brand yourself as an expert in your industry. Andrea Beltrami of The Branded Solopreneur does a great job describing what could go wrong when you aren’t cognoscente of the branding pitfalls.
- “Number Numbness” – Ignoring the numbers that make up your analytics. Going back to #1, your social media marketing strategy starts with a GOAL. It’s important to have an idea about how you want your campaign to perform. The way you measure the success of your goal is through the analytics from your social media activity. See what worked then rinse, wash and repeat!
If you’re like me, when you finally figure this all out it’s like a light bulb came on. I finally felt there was a light at the end of the tunnel. Don’t continue your social media campaigns (or any campaign for that matter) in darkness. STOP making these mistakes with your personal brand. Get clear about the message you’re sharing and remember, these are the “4 Mistakes To AVOID With Your Social Media Strategy”.
I’m here to help. Click the link below for a FREE consultation. I’d be happy to listen and help you get your personal branding fire lit.
July 4th is right around the corner and just as our forefathers before us got fed up with the status quot and declared their independence (some easier than others), so is the time for you to declare your own independence. Just as Abraham Lincoln referenced the declaration of independence in his Gettysburg Address, you should declare your legacy to be one of entrepreneurial independence. That independence starts with doing something different to get a different result. Stop that vicious cycle of feeling stuck in the mud, like your spinning your wheels or worse… paralyzed with fear. Choose today as your day of independence. According to Psychology Today, there are 5 stages to changing behavior so get started with your own change (right after you finish reading this post, of course). In my podcast this week (Friday), I’m talking about each step in this process so be sure to listen in.
Next, to declare today your independence day, you need to rely on your strengths, as well as recognize and work on getting better at your weaknesses. This is true even if that means recognizing them and then working hard to build a team that can help you by using their own strengths to fill in the gap for your weakness. The point in declaring your independence is to shed that negative or complacent attitude and begin behaviors that facilitate GROWTH. Whether that growth is in business or personal, standing on your own (at least when it comes to your attitude to do and be better) requires knowing and believing in yourself. Operating within your strengths and recognizing areas of weakness give you the confidence needed to branch out and take steps you wouldn’t have considered before.
That brings me to the next area that will help you declare your independence today. Take the risk! If you’re like me, the risk won’t be too risky at first, but the more you begin to trust your knowledge, the riskier you can be. Sometimes it’s good to feel those butterflies before you make decisions. It doesn’t have to mean something is wrong, it could mean you’re stepping out on faith and believing in the outcome even though you can’t see what the end will bring. When I think of a calculated risk, I think about the work I’ve done in preparation for what’s to come and all the different outcomes (that I can think of, of course) and what they mean for me. As long as I am okay with them, I am willing to take the risk.
Finally, to declare your independence today, you have to actively participate in your business. Get down and dirty with decision making, marketing, analytics, and research. Social media can be scheduled, but consumers like relevant content. You have to roll up your sleeves, research and develop answers to the most asked questions and most importantly….BE PATIENT! Success doesn’t come overnight (for the majority of us anyway).
For more on my take on the 5 stages of behavioral change, listen to this PODCAST. You’ll find a link to my
30 Day Behavioral Change Challenge there too!