Podcast - Page 18 of 44 -

How To Leverage Your Personal Brand To Make Better Decisions

If you want to make better decisions in your business this is the podcast series for you. At first glance entrepreneurship looks easy and it’s not uncommon for people to think they can just hang out their sign and sales will soar…

The truth is, entrepreneurship isn’t hard.. Just like losing weight isn’t hard. We understand losing weight is simply burning more calories than you take in.

The IDEA of marketing is simple, as well. Webster defines it as “the process or technique of promoting, selling, and distributing a product or service”.

HOW to do it isn’t the issue… the amount of effort you apply (to the how) IS… It’s not as simple as knowing how to do something. We have to understand things like:

WHY we’re doing what we’re doing
WHO we’re doing it for
WHAT we’re willing to do to achieve our goals
WHEN will we adjust, pivot, scale

In this episode, I’m continuing the “case-study” we started a couple of weeks ago. Bridgett, the subject of the study, has some important decisions to make. Listen along to see how she leverages her personal brand to make better decisions.

Use my Content Strategy Development Template

To create amazing marketing strategies and make attracting, engaging, and converting THE RIGHT people a lot easier.

***CHECK OUT JENNA KUTCHER’S PODCAST TOO***

Let’s Get Social:

Facebook
YouTube
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Pinterest
LinkedIn

LET’S GET TO WORK:

Make your marketing efforts more Personal. I’ve got THREE very simple, very FREE options:

If you’re ready to GET TO WORK… you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support!

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.

The Law Of Achieving Your Goals

I bet you’ve never heard of the LAW OF ACHIEVING YOUR GOALS. It’s a theory of mine, born from my tips and techniques for creating and leveraging a personal brand.

A Psychology Today article I found stated, “As much as most people like to think of themselves as unique individuals, in reality, humans are social beings—and for the sake of group cohesion, people are evolutionarily driven to fit in. That usually means copying the actions of others, looking to the group when deciding how to think or behave, or doing what is “expected” based on widely accepted (if often unspoken) social norms.”

As a semi-successful (hee hee!) entrepreneur, I’ve found imitating others to be the WRONG move. I personally believe in INTERPRETING. Believe me… I understand the desire to have what others have but, I think it’s the way you get it that makes the difference in your longevity. The LAW OF ACHIEVING YOUR GOALS takes this into account.

The more people and brands I work with, the more I notice the propensity to IMITATE what others are doing. I STRONGLY disagree with this tactic because we are as unique as a snowflake. ALL strategies AREN’T created as equals. What works for one doesn’t work for all. INTERPRETING the action however, based on your personal framework, customizes the strategy and makes it work.

Apply The LAW OF ACHIEVING YOUR GOALS in a plethora of ways:

Lifestyle
Entrepreneur Journey
Relationship building
and More…

We’ve already started following Bridgett and her entrepreneurial journey. Listen to see how she is applying The law of achieving your goals to her situation. After listening, tell me what you think by way of a COMMENT or a REVIEW on your podcast platform!

Let’s Get Social:

Facebook
YouTube
Instagram
Pinterest
LinkedIn

LET’S GET TO WORK:

Make your marketing efforts more Personal. I’ve got THREE very simple, very FREE options:

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.

PIN THIS EPISODE

Make Money Moves In Your Business | The Facts

Make money moves in your business, monetize your hobby, or just plain LEVEL UP! Listen to this month’s podcast series. I’m taking you into the life of Bridgett. She started blogging as a hobby but eventually she wanted to MAKE MONEY. In this month’s series I’m taking a look at the process she took to go from fun to FUNDS. Listen the entire month of March to see how she does it and maybe you’ll learn some helpful tips to do something similar for yourself.

Have you hit a brick wall or have you come to a fork in the road of your business? What do you do if your next move is going to determine your success or failure? How will you determine what to do next? What logic will you use to make the best decision?

Let’s see how Bridgett answers these questions and begins to make money moves in her business.

LET’S GET SOCIAL:

Facebook
YouTube
Instagram
Pinterest
LinkedIn

LET’S GET TO WORK:

To get started with a more personalized approach to your marketing efforts I’ve got THREE very simple, very FREE options:

If you’re ready to GET TO WORK… GRAB one of my books. They’re full of information, tools, worksheets, challenges and more. Are you a self-starter? Go ahead and get things done on your own. The activities in my books are a great way to tap into, and leverage your personal brand! You could also join my community, The B-U Boss Squad. It’s perfect for accountability and support!

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.

The PAYOFF | Leverage Your Personal Brand for Success

Do you want to grow your business? Do you feel a need for personal growth? You need to leverage your personal brand. Believe it or not, it’s easier to stay motivated, inspired, and relevant with a good strategy. When you have a process for staying motivated, inspired and relevant, you’ll see an amazing PAYOFF.

A payoff is a rewarding and definitive conclusion to something. Who doesn’t want THAT! I think an amazing business, having fantastic customers, and having the life you love is the perfect PAYOFF. Do you want to know why I thought Janes story was so important to share? I wanted to highlight the value of an epiphany moment. When you acknowledge it, you can use it. Your epiphany moment is a catalyst for your journey, and what you learn during your journey is what you use to leverage your personal brand for success.

I’ve used Janes story to help me explain. Listen to this week’s episode to hear about Janes journey and see if you can identify ways to leverage your personal brand for success.

FALL BACK IN LOVE WITH YOUR BUSINESS VIDEO SERIES

LET’S GET SOCIAL:

Facebook
YouTube
Instagram
Pinterest
LinkedIn

LET’S GET TO WORK:

To get started with a more personalized approach to your marketing efforts I’ve got THREE very simple, very FREE options:

If you’re ready to GET TO WORK… you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support!

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.

The Journey | Defining Your Brand Strategy

After Jane’s epiphany moment, she started her journey towards defining her brand strategy. She DIDN’T run head first into solving problems and being a boss. She took a beat. Before she could solve problems for others, she first had to solve them for herself.

There are some pretty important questions to answer prior to defining your brand strategy. Series thought should be given to your motivation, mindset and milestones. The biggest questions being WHAT they are and HOW you’ll use them along your journey, post epiphany.

Listen to this episode and learn about Janes journey and how she answered these questions for herself. Who knows… We seldom get an inside glimpse into the minds of an industry leader. Don’t forget, you can use what you hear to hear to create your own journey that leads to YOUR defined brand strategy.

Watch the SERIES Playlist:

“Falling Back In Love w/ Your Business”

Let’s Get Social:

Facebook
YouTube
Instagram
Pinterest
LinkedIn

LET’S GET TO WORK:

Get started with a more personalized approach to your marketing efforts. I’ve got THREE very simple, very FREE options:

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.

PIN THIS EPISODE

The EPIPHANY MOMENT | The Foundation Of Your WHY

AH HA!!! You’ve discovered the epiphany moment is the foundation of your WHY.

TODAY we’re going to look into that by pulling back the layers of THE EPIPHANY moment. The significance of an epiphany moment to someone seeking movement in their life, whether it’s personal, professional, or otherwise, definitely something worth exploring.

It’s common to look forward and focus on the goal. Even I’ve talked the importance of starting with the end in mind but that’s AFTER you’ve established your WHY. An epiphany moment happens for a plethora of reasons but when it comes to your life and business, having one could be the foundation of all things good in your life.

The moment in which you suddenly see or understand something in a new or very clear way, is the moment you START your authentic journey (no matter what that journey is).

Let’s Get Social:

Facebook
YouTube
Instagram
Pinterest
LinkedIn

LET’S GET TO WORK:

To get started with a more personalized approach to your marketing efforts I’ve got THREE very simple, very FREE options:

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.

PIN THIS EPISODE

The CEO Mindset Podcast: THE END GAME

Welcome to SEASON 3 of The CEO Mindset Podcast!!!

This season is different from the others and I really think you’ll enjoy it. In addition to my tips and strategies, I’ll be offering a more entertaining take on how I present the material.

Listen and let me know what you think. Be sure to leave a comment below! In order for The CEO Mindset Podcast to flourish, I need to know you’re listening and the best way to do that is for me to have tons of comments to read…

Thanks for listening! Be sure to subscribe & share!

Let’s Get Social:

Facebook
YouTube
Instagram
Pinterest
LinkedIn

LET’S GET TO WORK:

To get started with a more personalized approach to your marketing efforts I’ve got THREE very simple, very FREE options:

If you’re ready to GET TO WORK… you could GRAB one of my books. They’re full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand and leverage it EVERYWHERE!

My membership group, The B-U Boss Squad, is perfect to stay in the know, for accountability and support!

My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are other tools people use as a catalyst to effect change in their life and business.

The Most Important Question Is “What is Your WHY?”

What is your why_blog

Have you answered the most important question? “What is your WHY?”

“Leadership expert Simon Sinek calls this “the golden circle.” He says that it’s not enough to know what you do and how you do it. At our essence, we are most motivated by knowing why we do things. And it’s through that awareness that we can best connect with and sell to others.” ~ Huffington Post

When you don’t identify the answer to “What is Your WHY?”, you can’t:

Stay focused and operate inside your zone of genius
- Burnout, frustration, and bad decisions happen when we try to take on jobs/tasks that we’re NOT that good at. How many times have you said YES to something just because you thought you knew enough to make that quick buck? When you abandon your zone of genius it’s a slippery slope to feeling overworked, like you’re losing control, under appreciated, disconnected and taken advantage of.
Be successful at staying motivated or at motivating others.
- Fear is a common reason for a lack of motivation. It’s the stealer of joy around the world. When you are clear about your WHY, and the path it took you to get there, fear is irrelevant. You’ll learn to move IN SPITE of your fear. It will be easier to do because you’ll understand the importance of getting your product/service/idea out to the masses.
Shake those limiting beliefs and/or need validation from others
- Ooh.. I hate limiting beliefs. In most cases, they are negative tapes given to us by someone else. What a shame it would be to allow someone to hold us hostage and keep us from achieving our greatness? My advice is to grab that emotional baggage and go through it. Take EVERY piece out, determine where it came from and send it packing… Once you’ve got your bag empty, you can start repacking it with your personal framework items and tools for a more confident and attractive bag. It will prove more beautiful AND valuable than ANY designer bag out there.

Knowing your WHY is paramount when you want to grow a business, build a career, get married, start a friendship… just about everything. Of course, in some situations it’s more important than others, but you have to admit knowing WHY you are doing something makes the decision to do it (or NOT do it) much easier. It also makes it much easier to stay the course when things get hard.

The fact is, limiting beliefs are real, procrastination and self-sabotage can be crippling, and not “feeling good enough” can kill dreams. If these aren’t enough reasons to do a little self reflection or answer the question, “What is your WHY?”, I think this video will also be quite helpful:

What do you say? Wanna go the extra mile? Let me help you understand the WHY behind it all?

You’ll Never Achieve Leadership Status without A Personal Framework

Stop struggling to achieve leadership status. Leadership is not a destination to which you finally arrive. It’s a journey that takes a lifetime to adjust, improve, and optimize. The difference between a GOOD leader and a less than stellar one is simple. A good leader has the desire to continue developing and knowing how to surround yourself with other leaders.

In this blog post

I want to take a look at why some are struggling to achieve leader status and to offer a few suggestions for leveraging your personal brand to finally get there.

First, let’s look at the Qualities Of A Less Than Stellar Leader

To do this, I think it’s important to revisit my concept of a personal framework. I believe constructing the walls of your personal framework (i.e. Strengths, Limitations, Desires, and Non-negotiables) help you create circumstances for optimal success in life and business. It’s when you find yourself operating OUTSIDE of your personal framework that you begin to struggle with a lack of clarity, balance, and an increased amount of overwhelm. This is when those less than stellar leadership habits rear their ugly heads.

Habits like:

Trying to lead without having a sense of direction: According to John Maxwell, one of the leading authorities on leadership, “A leader is one who knows the way, goes the way, and shows the way”. You can’t be an effective leader if you struggle with your own discernment. Limiting beliefs and low self esteem are REAL, and they prevent us from being confident in our value. A lack of confidence means a lack of certainty and it’s difficult to exude strength and credibility when you appear lost yourself.

Another bad habit that could result in being a LESS THAN STELLAR LEADER, is Not Adjusting A Mindset: I have the perfect example for this. Prior to Covid-19 I felt like Chicken Little. I constantly found myself screaming from the rooftop (to anyone and everyone) about the importance of having a digital footprint. Unfortunately, it seemed like it fell on deaf ears. People were on a hamster wheel of in-person networking and referral based lead generation. They didn’t want to change their mindset. I knew that in order to be leaders in their space, they had to start posting, tweeting and/or podcasting. Fast forward to 2020 and my phone wouldn’t stop ringing. If you are unwilling to adjust your mindset, it’s quite possible you will be left behind but more importantly you won’t be the person people follow.

Finally, the last bad habit I’ll talk about is quite possibly the one that frustrates me the most: Trying To Do Business Like Someone Else: I think this is the biggest reason people give up and walk away from their business. The truth is, we are the product of our influence, experiences and passions. It’s the equivalent of a fingerprint. You are the only one who has the specific combination of the three. The sooner this idea is adopted, the easier the leadership journey will be. Confidently approaching situations can only happen when we do what I mentioned in the very first paragraph of this post: “Construct the walls of your personal framework”.

Ask yourself… Am I suffering from being a less than stellar leader? Could this be the reason I’m not seeing the fruits of my entrepreneurial labor? Regardless of your answer, I think being an effective leader is something that requires more than book sense. Watch this video for tips to leverage your personal brand to be an effective leader.

Why You doubt and have limiting beliefs

A MMA Live Event

You’re in the right place if you want to learn why you DOUBT and have limiting beliefs. I’ll also show you how to get out of THAT box and into your framework if you stick around until the end.

Doubt is what happens when you question things. It is the child of uncertainty and the killer of the truth. It get’s it’s power from the lies we are told and the lies we tell ourselves. Keep reading to learn more about why, I believe, you doubt and have limiting beliefs then prepare to hear my tips for getting out of your box and into the right framework.

In many of my presentations, I’ve mentioned the importance of “unpacking your bag”. I tell those listening this is necessary because their bag doesn’t go with their look. This is the first reason I believe doubt an limiting beliefs rear their ugly heads.

Your Bag Doesn’t Go with your Look: We don’t know how to be authentic because of the baggage we’ve been GIVEN….We have to unpack those bags and honestly look at each piece we pull out. Like I said earlier, “doubt get’s it’s power from the lies we are told and the one’s we tell ourselves”. In order to make your bag match the look you’re going for, you have to unpack and repack your bag. When you repack your bag, you’re adding pieces that truly represent who you are. When I conclude this part of the presentation, I always say “Louis Vuitton ain’t got nothing on your bag!”

The next reason I believe doubt an limiting beliefs rear their ugly heads is

Your Flow Is A Direct Reflection of Your Hustle: You’ve got to put your value to work with the expectation of sacrifice. Unfortunately, we allow our lack of self understanding to prevent us from overcoming the roadblocks that happen when you’re getting your hustle on. One of the biggest roadblocks is procrastination. Procrastination could be the result of a lack of confidence, preparation, and/or awareness. According to an article in The Washington Post, “Most psychologists see procrastination as a kind of avoidance behavior, a coping mechanism gone awry in which people “give in to feel good.” Regardless of how you see it, procrastination is a YOU thing that only YOU can manage, change or overcome.

The last reason I believe doubt an limiting beliefs rear their ugly heads (that I’ll talk about in this blog) is…

Words Have Power: Communication is a very important tool that could make or break your ability to achieve your goals. It’s extremely important when you’re:
- Interacting with others
- Doing team building &
- Creating a positive customer experience

The truth is, communication can be detrimental when the powerful words are spoken to YOU. It can be difficult to feel confident when negativity surrounds you. If you’ve got unhappy customers, communication may take an ugly turn. If you don’t have commitment from employees, opinions my run high. Doubt and limiting beliefs are par for the course with toxic relationships.

You can get out of the box and into you personal framework and mitigate the doubt and those limiting beliefs. You’ll find scaling your business or having a better quality of life much easier. I’m explaining what I mean by the term Personal Framework in this video. Watch then consider constructing a framework of your own.

How To Leverage Your Personal Brand To Make Better Decisions

Use my Content Strategy Development Template

Let’s Get Social:

LET’S GET TO WORK:

The Law Of Achieving Your Goals

Let’s Get Social:

LET’S GET TO WORK:

PIN THIS EPISODE

Make Money Moves In Your Business | The Facts

LET’S GET SOCIAL:

LET’S GET TO WORK:

The PAYOFF | Leverage Your Personal Brand for Success

FALL BACK IN LOVE WITH YOUR BUSINESS VIDEO SERIES

LET’S GET SOCIAL:

LET’S GET TO WORK:

The Journey | Defining Your Brand Strategy

Watch the SERIES Playlist:

“Falling Back In Love w/ Your Business”

Let’s Get Social:

LET’S GET TO WORK:

PIN THIS EPISODE

The EPIPHANY MOMENT | The Foundation Of Your WHY

Let’s Get Social:

LET’S GET TO WORK:

The CEO Mindset Podcast: THE END GAME

Let’s Get Social:

LET’S GET TO WORK:

The Most Important Question Is “What is Your WHY?”

When you don’t identify the answer to “What is Your WHY?”, you can’t:

Stay focused and operate inside your zone of genius

Be successful at staying motivated or at motivating others.

Shake those limiting beliefs and/or need validation from others

You’ll Never Achieve Leadership Status without A Personal Framework

In this blog post

Habits like:

Why You doubt and have limiting beliefs

Our Location

Start a Project

Connect with us

Use my Content Strategy Development Template

Let’s Get Social:

LET’S GET TO WORK:

Let’s Get Social:

LET’S GET TO WORK:

PIN THIS EPISODE

LET’S GET SOCIAL:

LET’S GET TO WORK:

FALL BACK IN LOVE WITH YOUR BUSINESS VIDEO SERIES

LET’S GET SOCIAL:

LET’S GET TO WORK:

Watch the SERIES Playlist:

“Falling Back In Love w/ Your Business”

Let’s Get Social:

LET’S GET TO WORK:

PIN THIS EPISODE

Let’s Get Social:

LET’S GET TO WORK:

Let’s Get Social:

LET’S GET TO WORK:

When you don’t identify the answer to “What is Your WHY?”, you can’t:

Stay focused and operate inside your zone of genius

Be successful at staying motivated or at motivating others.

Shake those limiting beliefs and/or need validation from others

In this blog post

Habits like:

Our Location

Start a Project

Connect with us

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