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8 Tips For A Customer Engagement Strategy THAT WORKS

In Need Of A Better Customer Engagement Strategy? Here are a few ideas… There are many more, but today I’m only covering 8 tips for a customer engagement strategy that works. Hands down, the number one tip ANYONE could give you about engagement is AUTHENTICITY! Push notifications and pop-ups only get you so far. At […]

How To Define Your Niche

How To Define Your Niche with Personal Branding Don’t get in your feelings if the question: “How to define your niche” is a lingering one. You’re not alone! Transitioning from traditional marketing to digital marketing can be difficult, but it’s not impossible. I personally believe marketers can make learning how to define your niche a […]

20 Areas A Personal Framework Is Used To Leverage Your Personal Brand

I talk about the importance of constructing a PERSONAL FRAMEWORK to leverage your personal brand, a lot. That’s why in this blog, I’m sharing 20 areas affected by it. Your personal brand doesn’t stop at your name or your domain. In order for it to live up to it’s full potential, you’ve got to make […]

From Capsule Wardrobe To A Personal Branding Strategy

Capsule Wardrobe vs. Personal Branding Strategy? It Works… I promise! Organizing a closet and talking about anything fashion focused may seem weird but I’m doing it to show the practical application of my approach to overcoming decision fatigue. For instance, when we are bombarded by choices, we fall prey to paralysis by analysis. Because of […]

Brand Competitors? I left “My Competition” in the Dust

People Fear Brand Competitors What Competition? I’ve been in business for a long time. It’s taken a long time, probably longer than most, because I’ve been growing my business organically. I purposefully did NOT fall prey to paid advertising. I’m sure I don’t have to tell you about the time it takes to figure out […]

Lights, Signals, Level Up | Mid-Year Tune Ups to Strengthen Your Business

Signals, lights, and level up…oh my! We’re finalizing the Mid-year tune up that can strengthen your business. This week we are continuing with the car tune up analogy. A car uses lights, signals, and other indicators communicate your intentions to other road users. Similarly, your brand has similar signals and lights that should be […]

Apply Personal Branding To Your Brand Balance and Alignment

Balance, alignment, and a plan for success are definitely a part of a mid-year brand tune-up. Prevent abnormal wear and tear on your business with a six month checkup of these areas. Make your entrepreneurial ride smoother with better balance, more alignment, and by creating circumstances for optimal success. The world is getting crazier and […]

How To Get Better Performance & Longevity Out of Your Brand

Have you ever wondered how to get better performance & longevity out of your brand? Lately, I have been working on being even more efficient and streamlining some of my systems. I found work was so much easier after I had SERVICED by brand. This month (JUNE 2022), I’m doing a series called “Get Ready […]

Brand Maintenance Business Tip #1: Check Your Filtration

Are you ready for your “June-Up”? Brand maintenance business tip #1 is to check your filtration. The rule of thumb for car maintenance is to have tune up every 3-6 months. You should do BRAND MAINTENANCE just as often. With June being the halfway point in the year, it’s the perfect time to kick the […]

3 Tips To Leverage Your Personal brand And Be A Visionary

I’ve got 3 tips to leverage your personal brand and be a visionary. It takes imagination to be a good business owner. I also believe personal branding is how great leadership begins. When you put the 2 together, you become an effective, efficient, and aware visionary. Entrepreneurship happens in stages and the sooner we determine […]