Today on the podcast we are doing a bit of a “Throwback”. I’m sharing snippets of past episodes with women owned businesses. As you know, I’m rejuvenated after being reminded of my CEO MINDSET. I am making big moves from the idea “GOOD IS BETTER THAN DONE” and have created The Personality 2 […]
DIGITAL MARKETING: From Surfing To Sharing Your Expertise
We, as a society, are used to surfing the internet mindlessly to catch up with family, look for recipes, and find the right outfit. Now, as entrepreneurs, we’re beginning to see the need to use digital marketing for our business. Many are recognizing the need to use digital marketing to attract, engage, and convert their […]
3 Mind Shifts To A CEO Mindset
Fear is natural. It’s especially natural as it relates to “think-ups”, “start-ups” and “scaled-ups”. Don’t listen to anyone who says otherwise. Over my years as an entrepreneur, I’ve listened to my share of experienced AND successful business owners talk about their feelings of insufficiency. I’ve heard the admissions to feelings of stress, overwhelm and fear so […]
How To Minimize Anxiety During Pandemic (or Difficult Times)
If you’re struggling with how to minimize anxiety during a pandemic this article analysis is going to be very helpful, I think. Today on the podcast I thought I would try something a little different from the norm. I ran across this article while curating content for a client and couldn’t resist the pull it […]
Brand Communication 101
As in life, digital marketing requires personality. Where there is personality there is an opportunity for miscommunication and misunderstandings. In this episode of P. B. & Style, I’m briefly touching on brand communication and it’s importance in introducing your brand to your target audience, potential employees and partners. Brand communication is very important to the […]
Tips For Staying Connected Using Social Media
This Covid-19 situation isn’t getting better despite our frustrations and extreme desires for it to. This means we are going to have to get much better connecting virtually. In this podcast episode, I’m sharing my tips for staying connected using social media when personal contact and networking isn’t a possibility. We’re “SHELTERED IN PLACE”, “SOCIAL […]
How To Position Yourself As An Expert (And Get Paid Like One)
This week’s episode is a bit of a rant. I have been talking to a few of my entrepreneur colleagues and there is a consistent theme among us… It’s a common occurrence for potential customers to want something for nothing and have a disregard for the expert knowledge we bring to the table. If you’ve […]
Crisis Management & Personal Branding
In life there will be times of tribulation. Having gone through such a time with my health, I feel it’s important to stress LIVING YOUR VALUE, LOVING YOURSELF ENOUGH TO BE YOURSELF, & LEADING WITH INTENTION AND PURPOSE for crisis management. In this week’s podcast episode, I’m sharing my crisis management technique and what I know […]
Social Injustice, My Two Cents….
The situation we find ourselves in is a dyer one. There is social injustice and no denying the inequality in our nation. The only real answer is to deal with the issue we have in front of us. As an African-American woman, I can attest to the racism, social injustice and discrimination that happens to […]
How Personal Branding Makes Homeschooling & E-Learning Easier
As a mother of five, that’s right, you heard me… FIVE children!!! Tiffany Evans has seen and managed just about ever situation a mother could. As if owning a boutique, working full time, and being an amazing wife weren’t enough, Tiffany’s managed to prepare her children for each stage of their education (at one point […]
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