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4 Reasons Influencer Marketing May Be For You

Be the Brand TV, Blog

4 Reasons for influencer marketing

It’s 2021 (almost 2022) and influencer marketing has solidified it’s place as a major player in the world of advertising.  Whether you grow your following with paid ads or use organic traffic, when you can influence others to make decisions, you’ve officially become and influencer.  It didn’t take me long to start moving in the “Influencer” direction. I had a vision for my life and when I saw the freedom influencer marketing provided, I knew it was what I wanted for myself.  If you’re considering it for yourself, here are a few takeaways I got from the lifestyle:

#1 You Need To Work Smarter Not Harder

  • When you’ve been in business for a while and feel like you’re just spinning your wheels, it’s easy to want to just throw in the towel.. I get it! The key is to start learning from those who’ve gone before you and paved the way. That’s exactly what I did.  I read the book The 4 Hour Work Week, by Timothy Ferriss, and realized I could cut my work time down drastically by listening, automating, and delegating.  Some of the most influential and wealthy people in the world aren’t slaves to their crafts/passions.. They’re letting their passions work for them.

#2 You Get Paid To Be You

  • When I turned 30 years old, I came to the realization that I was an ADULT! I could do what I wanted as long as I could deal with the consequences of my actions.  It was so liberating! I didn’t have to walk on eggshells with my husband (totally my issue, by the way. NOT his), I could put a PERIOD behind the world “NO”, and it was okay to have my own opinions and style.  When you roll all of that up, it spells AUTHENTICITY!  I created the PERSONAL FRAMEWORK specifically so entrepreneurs, like you, could get be comfortable in their own skin and get paid.  Visit my YouTube channel for more on how to create your own personal framework.

#3 You Offer Your Point of View

  • The personal framework I mentioned is about doing the personal development work and becoming confident in your value. I created MY personal framework and as a result, the journey to achieving my confidence alone made it easier for me to speak my truth.  You’ll find it gets easier and easier to offer your point of view when you’ve done the hard work first.  People take notice and listen to what you have to say. Your ability to influence their purchasing decisions becomes easier, for instance.

#4 You Make Money In Your Sleep

  • The thought of waking up to money in my bank account is exciting.  I put a lot of heart into my services an strive to serve as many people as possible. That said, I’ve been changing my business model to digital education.  I’ll make money in my sleep! The stress & overwhelm of an hourly business model will be a thing of the past.

What do you think? Could influencer marketing be for you?  Are you already on that path? I recently did a video about how you can GROW AS AN INFLUENCER.  I think there are definitely some pearls to help you on your journey.

 

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4 REASONS FOR INFLUENCER MARKETING

 

Why Your Business Relationship Strategy May Be A Bust_BTBTV

Andrea Patrick, Be the Brand TV, Blog, Personal Branding

 

I don’t know what it is, but I’ve never really had a hard time talking to people.  Maybe, the problem is I talk TOO much to people.  Anywho… In this episode of Be the Brand TV, I’m carrying on a fun conversation with Romy Chenet.  Romy is a former fashion blogger (who found herself published on more than one occasion), she is a social media manager, and an event planner/the co-owner at Exquisitely Eventful.

For those of you who know anything about the New York culture, you know one hustle isn’t enough.  Romy was the perfect person to talk to on the topic of the ever important “Business Relationship” (Our Podcast conversation touches on the “DO’s” of business relationships) because of the one the two of us have cultivated over the past, nearly, 10 years.  Listen as she shares our definition of a business relationship and some mistakes we’ve seen often made while trying to forge ones that are of good quality AND authentic in nature.

Self-Doubt, from Childhood to Adulthood with Reea Rodney_BTBTV

Andrea Patrick, Be the Brand TV, Blog, Personal Branding

I’ve been coaching about it for years and Reea comes along and makes a case for living your value, loving yourself enough to be yourself and leading with intention and purpose.  Listen as she shares her experience with empowering children to find their confidence and overcome self-doubt.
The parallels between adult self-doubt and the self-doubt of children is uncanny when you look at them. I believe the tools Reea uses with children are definitely applicable to adults.  Find answers you’ve been looking for – not only your kiddos, but yourself.

How to Create an Authentic Brand in 3 Steps_BTBTV

Andrea Patrick, Be the Brand TV, Blog

 

I used 3 steps during a recent Live client case study. In this video, I’m sharing the 3 steps to creating an authentic brand in a way that’s easy to understand.
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For the full P. B. & Style Podcast, use this link:
http://www.andreapatrick.com/podcast/pbstyle/prepping-authentic-re-brand/

BECOME A VIP MEMBER: http://www.andreapatrick.com/vip-list

As always, if you like this video, give it a big thumbs up , share it with those you know it will help and be sure to SUBSCRIBE!

How to Persevere and Build and Authentic Brand_BTBTV

Andrea Patrick, Be the Brand TV, Blog, Personal Branding

 

In this episode of Be the Brand TV, today you’ll learn The P.E.A.R.L.S of Perseverance. There are lessons waiting for us in every experience. I know my own experiences make me uniquely qualified to share these P.E.A.R.L.S  with you and I have the professional and personal results know they’ll help you persevere as you continue on your leadership journey.

Be sure to give it a thumbs up, leave a comment answering the question I ask at the end (I’d love to hear how you persevere in your business/life), and then… as always SHARE & SUBSCRIBE!

REACH UP: A Conversation About Mentoring with Fashion Designer, Sarah Jones_BTBTV

Andrea Patrick, Be the Brand TV, Blog

This is a fantastic interview about mentoring where Sarah shares valuable information that answers the questions:

  • Why is it important to have a mentor?

  • What are some qualities to look for in a mentor?

  • What should I be seeking to learn from a mentor?

Be sure to watch until the end because Sarah has a PEARL of a tip that will help make ASKING someone to be your mentor MUCH EASIER!

As always, become a VIP Member HERE to get our weekly Roundup emails.  It’s where I share the downloadable materials from the weeks content, interviews and more.  You’ll only have access if you’re a VIP Member…

Be sure to “LIKE” this episode, COMMENT with your own tips for finding a mentor, and SUBSCRIBE to my Youtube channel.  I’m growing and I want you to grow with me!

Social Media w/ Jessica Hughes

Andrea Patrick, Be the Brand TV, Blog, Personal Branding

 

In this episode of Be the Brand TV, Jessica shares nearly an hour of quality information to help you with your social media. If you;re confused about how to develop a strategy for your business, Jessica has some tips for you! THERE’S MORE…I’ve got a gift for you too, be sure to grab it before you go.

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Grab this check list to help you with your social media planning:

How to Go from Startup to Expert in Your Niche

Andrea Patrick, Be the Brand TV, Personal Branding

I’ve coached many small business owners and they all wanted to become and expert in their industry.  The truth is, there are no shortcuts.  There is no magic wand to wave that gets you there faster.  In this episode of Be the Brand TV, I’m giving away some of my secrets to going from startup to expert in your niche.  If I had to pick a theme for this episode, it would be ACCOUNTABILITY.  The sheer will it takes to stay the course on this leadership journey means we shouldn’t allow anyone else to take the driver’s seat as we head towards our success.

Watch and share your thoughts in the comment section below.  I want to know your secrets to being an expert in your niche.  I also want to hear about any struggles you may be having to reach your expert status.

Once your done, be sure to like this post, share it with friends, and subscribe to my Youtube channel.  As a special thank you, you can grab my special gift by clicking the link below!

 

3 Key Areas of Business Where Intentions Matter_BTBTV

Andrea Patrick, Be the Brand TV, Blog, Personal Branding

In today’s episode, I’m tackling 3 of the most  important areas in your business to focus your intentions.

At the end of this video you’ll know exactly where to concentrate your efforts to lead with intention and purpose, but that’s not all.  I’ve got a gift for you. I’m sharing a Cheat Sheet with you to help you stay on track with your brand intentions, so stay til the very end to learn more.

3 Important Questions to Ask Yourself to Avoid the Fear of Competition

Andrea Patrick, Be the Brand TV, Blog, Personal Branding

Leadership requires us to be intentional and influence. These 3 important questions will help you with both.  They will help stop the fear of competition.

Blog Post: https://andreapatrick.com/no-competition-fear/

The Leadership Journey – 1st Stop VALUE: https://andreapatrick.com/podcast/pbstyle/leadership-journey-first-stop-value/

BE A VIP: https://andreapatrick.com/vip-list

Remember, if you liked this video, please be sure to give it a “thumbs up”, share with friends, and SUBSCRIBE to my channel. You won’t want to miss a single episode!

3 ROI Concepts Uncommon, but Should be Considered

Andrea Patrick, Be the Brand TV, Blog, Personal Branding

This was a fun episode of Be the Brand TV.  I’m talking about some pretty unconventional investment returns.  I bet you’ve had opportunities to reap some pretty hefty benefits.  It’s like my dad used to say about playing SPADES…”it’s  all about how you play your hand”.

Your ROI isn’t always money. It’s uncommon to consider these 3 concepts as returns. If you do, you’ll build a brand that speaks to your authenticity and your desire to build quality relationships with your customers and potential collaborators.

3 Quick and Easy Ways to Live Your Value

Andrea Patrick, Be the Brand TV, Blog

If there is one thing I can say with certainty, it’s that at the root of the confidence you need to find the success you want is LIVING YOUR VALUE!

In this episode of Be the Brand TV, I’m talking to Jeanine Tillman about “value”.  We’re talking about it’s importance to living a healthy life, the pitfalls that present themselves when we aren’t walking in our value, and more.  Jeanine is also sharing  3 quick and easy ways to live your value starting TODAY!

It’s a must watch episode.. Like always, be sure to like this video by giving it a thumbs, share with your friends, and please SUBSCRIBE  to my channel!!!

How to Become a Successful Fashion Stylist with Willie Johnson

Andrea Patrick, Be the Brand TV, Blog, Personal Branding

I’m getting a sneak into the mind and behind the business of Dallas Fashion Expert, Willie Johnson. In this interview he is talking about staying motivated as a fashion stylist, why being intentional is so important in the success of your business and why it’s not a good idea to skip steps during your brand growth.

If you’ve considered becoming a fashion stylist, this is definitely an interview to watch.

Please be sure to like this video by giving it a thumbs up, share it with your friends, and SUBSCRIBE!

Thinking about KICKING IT UP A NOTCH??? Grab this check list and get started right now… https://andreapatrick.com/kickitupanotch/

5 Tips to Live Beautifully and Grow Your Brand

Andrea Patrick, Be the Brand TV, Blog, Personal Branding

You may be wondering why this is a blog post the website of a marketing professional.
The truth is, this marketing professional is an proficient in living authentically, knowing her value and understanding the importance of consistency. Because of this, I know the difference it can make in your life and business to implement these tips in your life.
Living beautifully is a term I first heard from my friend Lauren Palmer. She and I met years ago in a place we both still love to this day, Sharla’s Boutique in McKinney-TX.  Listen to Lauren as she shares her tips for living beautifully in your area.  You will be surprised by the difference it makes in how you feel about yourself and your business, but most importantly how OTHERS see you and your business.

     

If you liked this video, you’ll love the checklist created to help you live beautifully (in general).  Join my VIP – LIST (Fill in the form below) for all the great content that is created from my amazing guests.  It’s the stuff you’ll only get there… Also, please give this  video a thumbs up, share and most importantly….
SUBSCRIBE to my channel.
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