Okay… so….When does advocating for yourself and your idea of value, cross the line into negativity and criticism? REALLY… I’m asking.. For me… I believe in being authentic and a self-advocate but, is it naive to think doing so won’t step on toes? Sometimes, I’m learning, the dialogue between two people may be interpreted totally differently and misconstrued into something negative (no matter how innocent you may mean it to be). So… if I’ve been the cause of any hurt feelings because of this phenomenon… I sincerely apologize.
Why am I bringing this up? Well, the business relationship is a very important aspect to my business strategy and I believe, it should be to yours as well. Listen to this podcast and hear how my guest and I define BUSINESS RELATIONSHIP for a better understanding of my perspective and why I think it’s so important to brand growth. You’ll see it’s an effective tool you could be using to increase YOUR brand’s recognition.
What I want to do with this blog post is share my two cents on 3 BUSINESS RELATIONSHIP BUILDING “MUST DO’s” to increase your Brand’s Recognition.
#1 – The Business Relationship Requires You to Be honest. I’m sure I sound like a broken record, but it’s because everything starts with YOU! You have to be honest with yourself about who you are, what you want, your expectations and your value. Of course you need to be honest with those you are doing business, but it’s only truly possible to be honest with others if you’re honest with yourself first. The way to do this is to know your strengths, your weaknesses, your pain points, your non-negotiables, and your (for lack of better terminology) love language. You have to be honest about what motivates you and what intimidates you. You have to be honest about your fears and from where those fears come. This is important because inevitably you’ll need to put it in check or keep it at bay because it will repeatedly rear it’s ugly head. Part of honesty means knowing the root of it and how to fight against it.
#2 – The Business Relationship Requires You to Be Prepared. In knowing what you want, you are in a better position to create, what I like to call, CIRCUMSTANCES FOR OPTIMAL SUCCESS. Preparation means doing your homework on the events you attend. If you’re interested in meeting new people for the sake of developing new business relationships, you should not only know the type of people with whom you’d like to meet, but also where you can find them, the types of events they attend, and what they need. Preparation means working on what you bring to the table so you’re confident in your value and can add it to the conversations going on around you. A lost opportunity to share my value and do this was recently brought to my attention, and when it was I realized I had devalued myself by not sharing and contributing my expertise to the conversation. Had I prepared for the event in advance, I would have recognized my opportunity instead of feeling like I couldn’t participate and that the content didn’t relate to me. When building authentic business relationships, it’s important to check yourself before you inadvertently offend someone because of you weren’t prepared to contribute to the content instead of leaving voicing your opinions.
#3 – The Business Relationship Requires You to Be Realistic. Listen, I don’t want you to get the idea that building authentic business relationships is going to be all flowers and gumdrops. The truth is, people disappoint and feelings get hurt (as unintentional as it may be). Just like any relationship you’re forming, it’s important to manage expectations. You should manage your expectations, what you expect of others, and what you expect to get from the relationship, in general. The reality is, when two people/companies come together, each is bringing their own baggage/hangups. Expecting someone to “just get you” is unrealistic. Expecting your opinion to be the only one that matters, also unrealistic and can be….scratch that… will be a source of contention in the relationship. Sacrifice and compromise ARE realistic, and should be used when building an authentic business relationship.
In the end, these 3 business relationship building “Must Do” activities increase your brand’s recognition because the relationships you forge with other business owners yields an amazing return by being the source of other, equally beneficial resources. They yield fruit by providing assistance in areas you lack knowledge, and in the actual development of friendships with people who are familiar with this journey called entrepreneurship.
Now I want to hear from you. How are you using your business relationships to increase your brand recognition?
I’ve been coaching about it for years and Reea comes along and makes a case for living your value, loving yourself enough to be yourself and leading with intention and purpose. Listen as she shares her experience with empowering children to find their confidence and overcome self-doubt.
The parallels between adult self-doubt and the self-doubt of children is uncanny when you look at them. I believe the tools Reea uses with children are definitely applicable to adults. Find answers you’ve been looking for – not only your kiddos, but yourself.
The KEY to overcoming self-doubt is to have faith in yourself and your value. The key to having faith in yourself and your value is to know yourself intimately and have confidence in what you know. In doing so, you create a foundation to which you can always return in times of self-doubt. Believe me when I tell you, I’ve had my share of self-doubt and I’m here to let you in on a little secret…. It doesn’t stop, you just learn how to overcome it when it creeps up in your spirit. I have plenty of experience with that so here are 3 very important thoughts I’ve found to help me overcome the doubt when it rears its ugly head:
THOUGHT #1: You’re Unique
In times of self-doubt, I remind myself that God made me special (thanks Veggie Tales!). I’m unlike anyone else on this planet so my weaknesses, strengths, and quirks are what make me who I am. I attract those I was intended to attract and it’s my responsibility to discover and fulfill my purpose. When I find myself having doubts about my path, I start
reflecting on the good I’ve done, the people I’ve helped, and how much more I’d like to do.
When you start feeling doubt creep up in your life, ask yourself this question:
- How can I use my strengths to help someone else?
THOUGHT #2: You’re Prepared
Sometimes the only thing you know for sure is what you know for sure. When I work with my clients, I try to help them identify the things they know for sure. Your knowledge prepares you. Knowledge of yourself, knowledge of your area of expertise, your knowledge of the answers to frequently asked questions… it’s what prepares you for those times in your business when you doubt your abilities. I’m not easily intimidated and I don’t often fear speaking to groups, but there have been times (especially when it’s a step up in my business) that I feel a little inferior to those I will be around. In times like these, I remind myself of MY unique perspective of the topic I cover. I know my information comes from personal experience (unique to me), research (preparation), and passion (all mine). Taking a minute to remember these things calms me and allows me to overcome the self-doubt.
When you start feeling doubt in situations like this, ask yourself these questions:
- What have I done to prepare for this moment?
- How do I relate personally to the data I’m sharing?
THOUGHT #3: You’re Intentional
I hate it when wires get crossed and it’s hard to read the intentions of others. It happens a lot with emails and texts. It’s one reason I would much rather a phone or video chat opposed to either of the aforementioned. So much gets lost in translation when you aren’t sure of intentions, that’s why when I doubt a situation, I focus on my own intent and ask questions. Understanding my value, what I bring to the table, affords me the opportunity to determine my reactions. I realize I can only control me and my own intentions. When I have done my due diligence, I make better decisions and I’m more intentional in my dealings. Though it’s impossible to plan for EVERY scenario, it is possible to know myself well enough to manage my behavior regardless of the situation in which I find myself.
When you doubt the intentions of others, ask yourself these questions:
- Why are you in this situation?
- What were your intentions upon arriving?
- How will you manage your reactions?
You see, self-doubt is just a part of life. You aren’t supposed to outrun it, avoid it, or ignore it… it’s a faith builder. It’s a YOU builder. When self-doubt comes your way, remember these three thoughts and ask yourself the questions I provided in this blog. You’ll be surprised by how fast you’re self-doubt triggers the confidence and faith inside.
Become a VIP Member and we’ll continue overcoming self-doubt together with even more amazing content. Use the form below this blog post to join. It’s totally free and I promise I don’t spam…
If anything in this blog posts resonates with you, leave a comment below. I’d love to hear how you’ve overcome your own bouts with self-doubt. Your sharing will help others overcome their own.
When it comes to leading with intention and purpose, the shortest distance between wanting it and getting it is to be SMART. In this episode, I’m sharing my tips for how BRAND CONSISTENCY is done S.M.A.R.T. It’s short and sweet, but packs a big punch. Success yields brand consistency.
In this episode of Be the Brand TV, today you’ll learn The P.E.A.R.L.S of Perseverance. There are lessons waiting for us in every experience. I know my own experiences make me uniquely qualified to share these P.E.A.R.L.S with you and I have the professional and personal results know they’ll help you persevere as you continue on your leadership journey.
Be sure to give it a thumbs up, leave a comment answering the question I ask at the end (I’d love to hear how you persevere in your business/life), and then… as always SHARE & SUBSCRIBE!
In this episode of Be the Brand TV, Jessica shares nearly an hour of quality information to help you with your social media. If you;re confused about how to develop a strategy for your business, Jessica has some tips for you! THERE’S MORE…I’ve got a gift for you too, be sure to grab it before you go.
Grab this check list to help you with your social media planning:
I’ve coached many small business owners and they all wanted to become and expert in their industry. The truth is, there are no shortcuts. There is no magic wand to wave that gets you there faster. In this episode of Be the Brand TV, I’m giving away some of my secrets to going from startup to expert in your niche. If I had to pick a theme for this episode, it would be ACCOUNTABILITY. The sheer will it takes to stay the course on this leadership journey means we shouldn’t allow anyone else to take the driver’s seat as we head towards our success.
Watch and share your thoughts in the comment section below. I want to know your secrets to being an expert in your niche. I also want to hear about any struggles you may be having to reach your expert status.
Once your done, be sure to like this post, share it with friends, and subscribe to my Youtube channel. As a special thank you, you can grab my special gift by clicking the link below!
In today’s episode, I’m tackling 3 of the most important areas in your business to focus your intentions.
At the end of this video you’ll know exactly where to concentrate your efforts to lead with intention and purpose, but that’s not all. I’ve got a gift for you. I’m sharing a Cheat Sheet with you to help you stay on track with your brand intentions, so stay til the very end to learn more.
The keys to a brand identity that converts and engages is transparency, accountability and authenticity. Consumer are no longer convinced by pretty logos and the letters “Inc.” or “LLC” behind the name of a company. They’re looking for connections. People need that special something that helps them justify the cost, the time, or the effort involved in doing business with you. You aren’t the only rodeo in town so you have to give them something they can hold on to, relate to, and/or be enthusiastic about. Do you have it? Are you being intentional about the way you share it?
Creating a brand message that reflects the identity of your brand is more about YOU than anything else. Yes, by creating one you are opening yourself up to some criticism, but you are also opening up to “know, like, trust factor that brings conversions. In an attempt to help you get started with the process of being more transparent, accountable and authentic, I want you to do an “internal Personal Branding audit“.
This audit consists of 3 areas imperative to the authenticity and intentionality of your brands identity and message:
- 1. PERSONAL DEPTH: The first area that must be covered is you. In order to present any level of transparency, you have to determine the depth of what you’re willing to share. You need to be authentic and allow yourself to connect organically with others. Learning how to manage the volume of your personality helps you determine the concentration of your personality shared. Here is where you use your passion and begin using that part of you that connects with others and helps you to solve their needs. What is your “WHY”?
- 2. PERSONAL GOALS: There are a variety of ways to have the “GOALS” conversation. We can talk “long term, short term”, we can discuss “S.M.A.R.T” goals, or we can challenge the whole “…a goal not written down is only a wish” thing. The point isn’t sway you one way or another, but what I will tell you is this, in order to be INTENTIONAL, you have to find your focus. What is YOUR POINT and HOW WILL YOU MAKE IT?
The last area of the personal branding internal audit is:
- 3. YOUR UNIQUENESS: As I said earlier, consumers want transparency, accountability and authenticity but they also want to justify doing business with you. You have to give them something to work with. You are the only one in the world like you. Here, you need to tap into what it is that makes you the ONLY choice your consumer can make. Often in coaching other entrepreneurs, I find a propensity to cast a “wide net”, so to speak, with regard to marketing efforts. Once you living your VALUE,you learn to devise strategies that include uniquely expressed brand messaging (your “WHY”), you be attracting those who truly want what you offer (regardless of who else is offering it) the way you’re giving.
Are you ready to begin building a brand around your VALUE? The authenticity and intentionality of your brand depends on you being able to tap into your confidence. Your confidence comes from comfort in knowing what you offer and the purpose of your passion. If you want to begin tapping into your own VALUE, grab this gift I created to help you build your ENTREPRENEURIAL CONFIDENCE.
Leadership requires us to be intentional and influence. These 3 important questions will help you with both. They will help stop the fear of competition.
Blog Post: https://andreapatrick.com/no-competition-fear/
The Leadership Journey – 1st Stop VALUE: https://andreapatrick.com/podcast/pbstyle/leadership-journey-first-stop-value/
BE A VIP: https://andreapatrick.com/vip-list
Remember, if you liked this video, please be sure to give it a “thumbs up”, share with friends, and SUBSCRIBE to my channel. You won’t want to miss a single episode!
This was a fun episode of Be the Brand TV. I’m talking about some pretty unconventional investment returns. I bet you’ve had opportunities to reap some pretty hefty benefits. It’s like my dad used to say about playing SPADES…”it’s all about how you play your hand”.
Your ROI isn’t always money. It’s uncommon to consider these 3 concepts as returns. If you do, you’ll build a brand that speaks to your authenticity and your desire to build quality relationships with your customers and potential collaborators.
What’s the big deal? You’re a talented entrepreneur with tons to offer, quality content, and a desire to lead your industry. I’ll tell you the BIG DEAL… it’s that no one knows who you are. You’re fresh out of the gate with aspirations of being on the leader board and potentially, unrealistic expectations. You believe it’s just a matter of serving the masses a heavy dose of your skills and ideas.
You hang out your sign and fully expect the payments you deserve to flow in. I mean… it’s your time, your knowledge, and your experience…right? Well, that’s not exactly all you need. NOPE… It doesn’t always work out the way we dream it (at least not at first). You have to do a little more than SAY you’re the expert, you have to WALK it out by developing relationships with your potential customers and establish your expertise among your peers.
It’s so easy to get too far ahead of yourself here. Sometimes falling into the trap of what I call, “NEWBY BLUES” is a problem. This is when you start believing your own hype and think you should be compensated for your grand opening, but not realistically managing your expectations regarding the credibility of your NEW business. If you’ve just hung out your sign and no one knows who you are, then you may not be able to command the same pricing or respect as your competitors.
It’s in situations like this, an open mind to ROI could be helpful. ROI, for those not yet familiar with the term, is your RETURN ON INVESTMENT. I believe it’s important to be intentional as you build your brand identity and in doing so, you should always consider your returns. There are tons of articles about ROI, and there are even calculators to help you compute what yours should be. What’s a little less available is a REALITY CHECK. As you start building your brand identity, consider the following as good examples of ROI’s that aren’t often considered by new entrepreneurs. They may not be top of mind when thinking about your return, but they’re ROI’s just the same:
Experience – the more you have, the more confident you are, the more you can charge later.
R&D – Getting a better understanding of the market helps you develop better policies and service.
Exposure – Sometimes you find yourself in front of people you would have never been exposed to.
I’d love to hear about your returns. Share your experience with “Newby Blues” and how you’ve managed your owb ROI expectations. Your offered experience is a hand out to other entrepreneurs who need to know they aren’t alone; that they weren’t the first to experience something. Sharing how you overcame will help others do the same.
Finally, be sure to join my VIP-LIST using the form below. It’s where the juicy goodness is shared. I share content there, I don’t share anywhere else…
I’m getting a sneak into the mind and behind the business of Dallas Fashion Expert, Willie Johnson. In this interview he is talking about staying motivated as a fashion stylist, why being intentional is so important in the success of your business and why it’s not a good idea to skip steps during your brand growth.
If you’ve considered becoming a fashion stylist, this is definitely an interview to watch.
Please be sure to like this video by giving it a thumbs up, share it with your friends, and SUBSCRIBE!
Thinking about KICKING IT UP A NOTCH??? Grab this check list and get started right now… https://andreapatrick.com/kickitupanotch/
“Small disciplines repeated with consistency every day lead to great achievements gained slowly over time.” That is a quote from leadership expert, John Maxwell.
As I work with clients, engage while networking and read comments on social media, it’s becoming harder and harder to ignore the need for a conversation about brand consistency. I’m taking it upon myself to get it started. I believe 2018 is the year to really make strides in our businesses, so here are 3 reasons to research, develop, and maintain a plan for brand consistency.
I’ve never considered myself a type “A” personality, in fact, I’m pretty sure I identify much more with any of the “creative” personality types. That said, over the past 6 years of working a variety of businesses, I realized I have to have systems. I need to develop a standard for doing my business and working with clients. This brings me to my first benefit of developing brand consistency…
TEMPLATES: I don’t know if I’d say these are a benefit of brand consistency or rather, your brands consistency benefits from them. You can ask anyone who knows me… I love ASANA. When I crack the code on ANY aspect of my business (whether it’s a great system for social media calendar or a checklist for doing the perfect event), I’ve found ASANA to be the best place to capture the template that ensures I can duplicate that awesomeness again and again…
There are a ton of websites that offer TEMPLATES for forms, websites, and more…proof that the creation of templates for your business systems and strategies make life easier.
MANAGED EXPECTATIONS: Next up on this list of irrefutable benefits to developing brand consistency, is the ability to manage your expectations. How often have you worried about the outcome of an activity? I know for me, calculated risks are best. I want to plan as much as possible to set myself up for optimal success. When I do this, I am prepared for most anything and handle those unexpected outcomes with less anxiety. You’re expectations are not ONLY expectations you’ll be managing … If you produce content, your readers will have their expectations managed as well. Through your brand’s consistency, you’ll be teaching your readers what to expect from you. The brand consistency you develop is a way to give your followers confidence in you and what you have to offer.
POSITIVE COMPANY CULTURE: As you grow and have the need to bring on employees, you’ll find the development of templates, policies and procedures will help you on-board much quicker. It will also serve as a guide for how they represent your company when you’re not around. Just like in life (we teach people how to treat us), we teach people how to see our brand. Developing templates, managing expectations, and teaching people how to see your brand all come from developing brand consistency.