Capsule Wardrobe vs. Personal Branding Strategy? It Works… I promise! Organizing a closet and talking about anything fashion focused may seem weird but I’m doing it to show the practical application of my approach to overcoming decision fatigue. For instance, when we are bombarded by choices, we fall prey to paralysis by analysis. Because of […]
Brand Competitors? I left “My Competition” in the Dust
People Fear Brand Competitors What Competition? I’ve been in business for a long time. It’s taken a long time, probably longer than most, because I’ve been growing my business organically. I purposefully did NOT fall prey to paid advertising. I’m sure I don’t have to tell you about the time it takes to figure out […]
Lights, Signals, Level Up | Mid-Year Tune Ups to Strengthen Your Business
Signals, lights, and level up…oh my! We’re finalizing the Mid-year tune up that can strengthen your business. This week we are continuing with the car tune up analogy. A car uses lights, signals, and other indicators communicate your intentions to other road users. Similarly, your brand has similar signals and lights that should be […]
Apply Personal Branding To Your Brand Balance and Alignment
Balance, alignment, and a plan for success are definitely a part of a mid-year brand tune-up. Prevent abnormal wear and tear on your business with a six month checkup of these areas. Make your entrepreneurial ride smoother with better balance, more alignment, and by creating circumstances for optimal success. The world is getting crazier and […]
How To Get Better Performance & Longevity Out of Your Brand
Have you ever wondered how to get better performance & longevity out of your brand? Lately, I have been working on being even more efficient and streamlining some of my systems. I found work was so much easier after I had SERVICED by brand. This month (JUNE 2022), I’m doing a series called “Get Ready […]
Brand Maintenance Business Tip #1: Check Your Filtration
Are you ready for your “June-Up”? Brand maintenance business tip #1 is to check your filtration. The rule of thumb for car maintenance is to have tune up every 3-6 months. You should do BRAND MAINTENANCE just as often. With June being the halfway point in the year, it’s the perfect time to kick the […]
3 Tips To Leverage Your Personal brand And Be A Visionary
I’ve got 3 tips to leverage your personal brand and be a visionary. It takes imagination to be a good business owner. I also believe personal branding is how great leadership begins. When you put the 2 together, you become an effective, efficient, and aware visionary. Entrepreneurship happens in stages and the sooner we determine […]
How To Find More Customers | Leverage Your Personal Brand to Be Visible To Your Target Audience
If you’re tired of struggling with how to find more customers, you have to be visible. I know digital marketing can feel like a game at times, but it’s not one of hide and seek. It’s more of a marathon and a long one at that. If you’re not paying to play, growing your business […]
How To Leverage Your Personal Brand and Be Vocal About Your Strengths
I suggest you learn how to leverage your personal brand to be vocal, if you want to draw the attention of your target audience. You can’t stand by in silence and expect to attract, engage, and convert your customers. If you’re not going to toot your own horn, how can you expect others to do […]
Leverage Your Personal Brand To Be Valuable To Your Audience
Happy May! If you want to be valuable to your community, this is the podcast for you! I’ve found it difficult to be valuable when I’m doing and saying EXACTLY what other people are doing and saying. It’s freeing to beat to your own drum! If you want to be valuable to your target audience […]
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