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Business Development with Coach Charlotte Howard

Charlotte Howard talks business development for Women Small Biz month

 

The Conversation is about Business Development. I’m talking to a good friend and I. AM. EXCITED!!!!!!
I promised weekly events inside my Facebook Group, The BTB Boss Talk and
I’M DELIVERING!!
This week we have Ms. Charlotte Howard sharing her brilliance on growing your business, publishing and more.  As a guest inside my Facebook Group tonight, she’s answering questions about Business Development and more.  I’ve got more phenomenal women coming to the group this month so be sure to stop in..
Charlotte has been a guest on P. B. & Style in a previous episode but I’ve refreshed the original with a little commentary.
You can listen to the ORIGINAL HERE but NOT YET… listen to THIS episode first…lol!!!

BE SURE TO JOIN US INSIDE THE BTB BOSS TALK FACEBOOK GROUP TO HEAR THE 4-1-1 WITH MY GUEST & FRIEND…. CHARLOTTE HOWARD!!

If you like this content, stay tuned.. This month (OCTOBER) I’m sharing a ton of phenomenal women here on the podcast AND inside my Facebook Group, The BTB Boss Talk.
That’s not where the party ends though.. Follow me on other social media platforms as well for all things personal branding, marketing, and more:
  • INSTAGRAM: @afpatrick
  • LINKEDIN (company page): @andreapatrickconsulting
  • PINTEREST: @afpatrick

I’VE GOT A FREE VIDEO MINI COURSE TOO… Learn all about The Authentic Marketing Blueprint AND how to use it to create an awesome brand identity package that helps you achieve your campaign vision every time!

 

Behind The Scenes Of SEO: A Deep Dive Into Search Engine Optimization

Behind The Scenes of SEO: A Deep Dive Into Search Engine Optimization

A fundamental element of marketing and personal brand usage is SEO and for this reason, I am taking my business to the next level. I’m developing a more AGENCY environment.  I’ve sharing the value of Personal Brand development with my community. It’s been quiet helpful for those thinkups, startups, and scaleups.  Now I’ve recognized it’s time to help them execute the actual use of a personal brand.
SEO (or search engine optimization) is the process of improving the quality of website traffic to a website from search engines. Personal branding is when you share your personal brand across platforms.  Your personal branding and SEO efforts, when combined, will make the difference in your ability to create amazing marketing strategies.
Finally, as I discuss the behind the scenes of SEO, I’m tackling metadata.  Boy, it is a doozy and causes a lot head scratching moments for a lot of people.

START BY DEVELOPING A PERSONAL BRAND:

Before SEO, you should have a narrative. Before you have a narrative, you should have an offer.  Before you have an offer, you need a strategy. Finally, before a strategy can be created it’s a good idea to develop a personal brand. I’ve got a few ways to help you do that:
  • My Authentic Marketing Blueprint – is a FREE online Mini Course that guides your creation of a personal brand.  If increasing SEO is the goal, this blueprint will help you create authentic strategies for the content being searched.
  • B- FLUENCE – It’s my new course (a BETA) for personal brand development.

LET’S GET SOCIAL:

LIKE THIS EPISODE? TRY THESE:

SMALL BUSINESS HIGHLIGHT: Elliott Night Professionals

Women’s small business month is in the month of October and I want to make sure I’m highlighting amazing women on the podcast.  I’ll also be having some guests inside my Facebook Group.
This week, LADY V of Elliott Night Professionals, a multifaceted business that includes book publishing, coaching, and a radio show, as a guest.   She is sharing her experiences as a small business, the journey her passion took to get to said small business ,  and an opportunity for other small business owners to connect with her.

GET TO KNOW LADY V:

Her LINKTREE

LIKE THIS PODCAST? YOU’LL LOVE THESE WOMEN OWNED SMALL BUSINESS EPISODES TOO:

Turn Your Comments Into Conversions [CLOSE’M]

Are you interested in turning your comments into conversions?  It’s what we all want, right? TO CLOSE’M!!
We certainly aren’t staying up late, getting up early, sacrificing and/or juggling budgets for kicks and giggles.  As hard as I work, I want to see a return and yeah, okay…sometimes that return is as simple as gaining a new subscriber.  But hey.. the end game is always to make those conversions.
I’m in the middle of a launch and as I began promoting the masterclass, “How To Create Effective Marketing Strategies Guaranteed To Grow Your Business: w/ My 5 Secrets Those Strategies Depend On”, I was reminded to be thankful for the SMALL victories.  Believe me when I tell you, I know what it’s like to tweak and adjust to CLOSE’M.  I also know how important it is to do that tweaking organically and authentically.
Sometimes, I think we get lost in the hustle and bustle of DOING BUSINESS that we forget to show our softer side.  Remember, people don’t care what you know until they know that you care.  That said, to turn your comments into conversions, look at social media as the social environment it’s intended to be.
In this podcast I’m not talking about WHAT to do because we all know we need to post and share pictures on social media, but more importantly I’m sharing my tips for HOW to engage more effectively for conversions. Increasing conversions will definitely take work, but trust me.. using these tips will help you gain traction in your efforts.

JOIN MY MASTERCLASS:

IF YOU LIKE THIS PODCAST, YOU’LL LOVE THESE TOO:

  • https://andreapatrick.com/podcast/pbstyle/inspiration-hard-times/
  • https://andreapatrick.com/podcast/pbstyle/3-milestones-achieve-leadership-status/
  • https://andreapatrick.com/podcast/pbstyle/ceo-mindset/

LET’S GET SOCIAL:

The Klearly Kristen Brand Story

 

Kristen is a phenomenal entrepreneur with a great brand story.  I thoroughly enjoyed the conversation with her — so much so, I lost track of time.  Klearly Kristen Jewelry is more than just an accessory business, it’ so much more.
This podcast episode is for anyone who struggles with their own brand story.  Sometimes it’s a diamond in the rough and all you need to do is identify your personal epiphany moment.  You see, a brand story is the narrative derived from that epiphany moment and told in a way that resonates with your desired audience.
Kristen talks about a time when she was in executive sales and a deficiency she saw in the airport.  As soon as she mentioned it, I immediately had a similar story of my own.  I COULD RELATE!  You want your ideal audience to relate to your brand story in the same way.  P. B. & Style is about marketing your business using personal branding, personal style, and authenticity.  Being the savvy business owner she is, Kristen knocked this interview out of the park.

WHAT YOU’LL LEARN:

  • The catalyst for Kristen’s Business
  • Tips from her entrepreneurial journey (that could put you a step ahead of the game)
  • What she believes is the “CURRENCY OF LIFE”
  • How “Service” played a MAJOR role in her success

GET TO KNOW MORE ABOUT KRISTEN FENRICK:

LIKE THIS PODCAST INTERVIEW? YOU’LL LOVE THESE:

LET’S GET SOCIAL:

  • Join my FACEBOOK GROUP, The BTB Boss Talk
  • Follow Me on INSTAGRAM
  • Join My MASTERCLASS, How To Create Effective Marketing Strategies Guaranteed To Grow Your Business: My 5 Secrets Those Strategies Depend On

5 Things An Effective Marketing Strategy Depends On

Believe me when I tell you.. there has been a HUGE struggle getting people to understand the value personal branding has on a successful marketing strategy.  Until a couple of years ago, I was pulling my hair out trying to provide a service it seemed no one wanted.  It wasn’t until my husband had the great idea for me to start providing the services people did call me about and in the process of doing that service, show them the role of personal branding.  My clients were AMAZED by the results and things started to take off for me.
This podcast is a tribute to THOSE clients who listened, acted, and saw results from a well planned marketing strategy.  Marketing isn’t just about pictures, social media posts, and websites. There is a foundation to successful campaigns that make or break marketing strategy results.  This foundation is the difference between those who are truly successful with long term results and those who just see surface, short term success (i.e. a sale here or there but no loyalty or real revenue stream).
In my new course, The Marketing Matrix Academy, I’m helping students build a solid foundation for their marketing strategy development.  We start at ground zero and work our way up to the creation of a REAL marketing campaign for a product or service.
In this podcast episode, I wanted to share some of those foundational elements you need to know.  I understand however, these elements may be more than you can figure out on your own.  That’s why I’ve shared the course with you.  There’s no need to spin you wheels. There’s no need in feeling overwhelmed or full of anxiety because I have done all of that for you.  Everything I’ve learned is from trial and error and believe me… I’ve had a lot of trials and made many errors…lol!
For those of you who think a good head start is what you need, STILL CLICK the link. It’s a notification of launch that comes with a webinar.  You may be able to get what you need from there.  Either way, listen to the podcast and learn the 5 Things An Effective Marketing Strategy Depend On then learn more about The Marketing Matrix Academy.  You’ll be glad you did.

IF YOU LIKED THIS EPISODE, YOU’LL LOVE THESE:

  • https://andreapatrick.com/podcast/pbstyle/inspiration-hard-times/
  • https://andreapatrick.com/podcast/pbstyle/communication-quotient/
  • https://andreapatrick.com/podcast/pbstyle/tips-for-staying-connected-using-social-media/

LET’S GET SOCIAL:

Inspiration: How to Stay Inspired During Hard Times

As I write these show notes, I’m hunkered down in my home office while my husband cleans up the kitchen from dinner, my daughters are off doing God only knows what in their rooms, and we’re all wishing we could be on a beach with our feet in the water and the sun on our faces.
Staying inspired is hard enough in the best of times, but this pandemic has made it almost impossible to see the light at the end of the tunnel.  Sometimes it’s about using what you have and what you know about yourself to find inspiration.  The time is now to become our own inspiration, remember what we want and fight for the chance to get it.
In this episode, I’m sharing 4 Steps to Inspiration During Hard Times (right now, that’s the Coronavirus).  To achieve these steps, you have to know YOU and how you connect to your business and customers.  My new course, The Marketing Matrix Academy will help you with not only discovering your superpower, but also help you leverage that superpower across platforms to attract, engage, and convert THE RIGHT audience.  If that doesn’t provide some kind of inspiration, I don’t know what will…lol!!
LEARN MORE ABOUT THE MARKETING MATRIX, and be notified of it’s launch…

GRAB A COPY:

Personal branding ISN’T logos, websites, and social media. It’s how you leverage YOU across those mediums.  My Personal Branding Checklist will keep you on track to leverage your brand and achieve your goals.  Get your copy HERE!

LET’S GET SOCIAL:

LIKE THIS EPISODE, TRY THESE?

  • https://andreapatrick.com/podcast/pbstyle/communication-quotient/
  • https://andreapatrick.com/podcast/pbstyle/3-milestones-achieve-leadership-status/
  • https://andreapatrick.com/podcast/pbstyle/ceo-mindset/

 

The Communication Quotient

This podcast is a continuation of my CEO Mindset journey.  I’m honing my communication skills and learning new ways to to use communication in my business.  As you know, I believe it’s important to recognize TWO types of communication: verbal & non-verbal.
In this episode, the concentration is on verbal communication and the role your personal brand plays in it.  In addition to talking about the types of communication, another component of my coaching program is the concept of managing the volume of your personality, or the ability to control YOU.  Honing your communication skills is necessary to achieve a CEO Mindset because, as I’m experiencing, it’s an art form.
Determine the art style you want to use to put your words together in an intelligent way and in a way that:
  • Stays true to your personal brand
  • Gets your point across, and
  • Doesn’t alienate the person with whom you’re communicating
If you’re finding this concept on that you need to improve on, my NEW COURSE, The Marketing Matrix Academy is something to consider.  COMING SOON.. this course will help you develop a solid foundation for your business that improves your ability to attract, engage, and convert.  Get off the hamster wheel, stop stressing and feeling overwhelmed… LEARN MORE about The Marketing Matrix Academy NOW.

LET’S GET SOCIAL:

IF YOU LIKED THIS COMMUNICATION PODCAST…

  • https://andreapatrick.com/podcast/pbstyle/tips-for-staying-connected-using-social-media/
  • https://andreapatrick.com/podcast/pbstyle/time-management-using-personal-branding/
  • https://andreapatrick.com/podcast/pbstyle/ceo-mindset/

3 Milestones To Achieve Leadership Status

Being a leader, having a leadership title… means motivating a group of people to act towards achieving a common goal and to me, that begs the question: How can you lead others if you can’t motivate yourself to achieve your own goals? If you’re struggling to take significant actions towards your own goals, how do you expect to do that very thing others?
Leadership isn’t something you become because someone put you in a certain position, and it’s not because you started a business and have employees. Leadership means you inhabit qualities that motivate people to take action for themselves.
In this week’s episode, I’m sharing “3 MILESTONES to achieve your LEADERSHIP Status”.
ARE YOU READY TO HIT THESE THREE MILESTONES?
My course, The Marketing Matrix Academy, is the way to do it. This tested and proven material will help you achieve Self-Reflection & Evaluation, it will teach you how to Accept & Define yourself and ultimately you’ll know exactly how to Regulate and Express yourself in a way that showcases your leadership ability.
If this sounds like something you’d be interested in, become a Marketing Matrix Academy VIP. By making this decision, you’ll be a part of the first group notified of the doors opening for this course AND you’ll get the only discount offered once it launches. Now is a GREAT opportunity to start practicing the actions leadership requires. BECOME A VIP TODAY.

IF YOU LIKED THIS EPISODE, HERE ARE A COUPLE YOU’LL LOVE TOO:

  1. https://andreapatrick.com/podcast/pbstyle/ceo-mindset/
  2. https://andreapatrick.com/podcast/pbstyle/systems-and-workflows/
  3. https://andreapatrick.com/podcast/pbstyle/digital-marketing-like-expert/

LET’S GET SOCIAL:

To get started with a more personalized approach to your marketing efforts I’ve got TWO very simple, very FREE options:
If you’re read to GET TO WORK… you should GRAB my book, The BTB Business Journal. It’s full of information, tools, worksheets, challenges and more. If you’re a self starter and can get thing done on your own, it’s a great way to tap into your personal brand then leverage it EVERYWHERE!

Women Owned Wednesday [Throwback]

 

Today on the podcast we are doing a bit of a “Throwback”.  I’m sharing snippets of past episodes with women owned businesses.  As you know, I’m rejuvenated after being reminded of my CEO MINDSET.  I am making big moves from the idea “GOOD IS BETTER THAN DONE” and have created The Personality 2 Profit Masterclass Series inside my Facebook Group.  While I’m writing this, I know.. the day this episode airs will be day TWO of my masterclass.
These women owned businesses are showcasing their value and how using your Personality 2 Profit impacted their business.  In addition, I wanted to celebrate BLACK BUSINESS MONTH.  The women owned businesses in this episode are minority owned and are serving with the intention of building up and being a part of a solution for challenges others face.  I’m extremely proud of them for their journey and believe their stories are perfect examples of personal branding and being confident in their abilities.
Listen to these snippets of women owned businesses and then listen to the full episodes [shared below].

FULL EPISODES:

  • https://andreapatrick.com/podcast/pbstyle/taolb-diversity/
  • https://andreapatrick.com/podcast/pbstyle/dont-afraid-unapologetic-defining-niche/
  • https://andreapatrick.com/podcast/pbstyle/leadership-steering-ship/
  • https://andreapatrick.com/podcast/pbstyle/digital-marketing-anthara-carr/

JOIN MY FACEBOOK GROUP & Get Social:

The BTB Boss Talk

INSTAGRAM: @afpatrick

TWITTER: @andreafpatrick

PINTEREST: @afpatrick

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